Pierre Gauthier

Time to act ⏳ - The recent study from Arcom is a wake up call for the ad industry : "By 2030 almost 45% of all advertising budgets will be spend on the top 4 global Social media platforms"- none of them being European putting a big threat to our democracy. Thanks to Storylines- SeenThis allows publishers, brands and agencies to reallocate significant Social Media ad budgets back to traditional publishers O&O properties while replicating the same "InstaTikSnapTokTube" Social Vertical Video Reels/ experiences but available on the Open Web across the most prestigious publishers. In short: => Better Outcomes & video performances @ 3 or 6 sec vs Meta/ YT Short or Tik Tok 📈 => Better quality & contextual environment as Storylines only runs on trusted publishers 📰 => HD Video, Instant Loading & Immersive Full Screen vertical Video advertising experience with Sound "on" 🥇 => Maximise your Video performances while minimizing your data transfer & carbon emissions thanks to SeenThis cutting edge adaptive streaming technology 🍀 => Support quality journalism advertising business & Democracy 🎯 Let's do more with less and embrace the next generation Open Web experience with Storylines 🚀 We all deserve a faster, better and greener UX on the Open Web- come and join the Storylines revolution 🔥 #betterinternet #SeenThis #Storylines #reinventingvideoadvertising #democracy #betterworldfornextgenerations #gamechanger

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Announcing the 2024 LIA Non-Traditional and TV & Cinema and Online Film Juries chaired by Nadja Lossgott, Chief Creative Officer, AMV BBDO, London and Marco Venturelli, CCO, Publicis France and CEO/CCO, Publicis Conseil, Paris! Nadja, as a first time Jury President for LIA, says in accepting this position for the Non-Traditional competition, “I’m thrilled to be judging the work that doesn’t fit a specific mould and sits outside of the boundaries of the known. These are the ideas and executions that plot a new path for our industry.” Marco Venturelli stated, “What I love about LIA is the quality of the juries and the level of discussions. To be able to review together all submissions live is priceless. LIA is a benchmark in our industry. We're not only looking for the best work, but for the few pieces that truly move us forward. The few pieces that reinvent how we do our jobs, from conception to execution.” LIA's power-house juries will be onsite at Encore @ Wynn, Las Vegas for all rounds of judging. LIA’s transparent judging ensures that all jurors see every piece of work in their respective categories, having spirited discussions and debates through the very end of statue discussions. Read more and view these juries: https://lnkd.in/dV6CVp-F #LIA #LIAawards #CreatedForCreatives #Creativity #Creative #LIAjudging #awards #CreativeExcellence #LIAinLasVegas #LasVegas

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We just announced our Q3 results 👏 🚀 Publicis Groupe announced an impressive +5.8% organic growth in Q3 and upgraded our full-year guidance! 📈 Our Chairman and CEO Arthur Sadoun highlights how we continue to gain market share, driven by strong demand for personalization at scale. Media and Epsilon activities alone are growing at nearly +10%—across all regions: ✅ U.S. +4% ✅ Europe +4.9% ✅ APAC +6.4% ✅ China +12.4% Plus our $1B investments in Influential and Mars United Commerce are putting us ahead in key areas: Addressable media, creators, and commerce. More below ⬇️ #Growth #Marketing #Personalization #PublicisGroupe

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How can brands effectively navigate the challenges of the post-cookie landscape? Seedtag Co-CEO and Founder Jorge Poyatos was recently interviewed at our European HQ by Muriel Schtickzelle, Partner at Oliver Wyman, to share his vision of the adtech industry's transformation, explore emerging trends and how privacy-first targeting will be essential for navigating the soon-to-be cookieless era. Watch the full interview: https://lnkd.in/d-rfsNvF #OliverWyman #Seedtag #DigitalAdvertising #AdTech #ContextualAdvertising #PrivacyFirst

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I will save you all from the potential of a humble brag here and do the thing I am known best for, honesty. Here's a quick run down of some key events leading to this: - September 2013 = Set up DMPG with Tom. At the time we did not actually have any plan to scale the company. We just wanted to be in control of the what we did to ensure the best quality outcomes for our clients. - Mid 2016 = After a few years of toiling, working 100 hour weeks in many cases and struggling to bring any form of scale to what we did we decided the answer was to focus + hire. Focus on a very narrow set of services for our clients (Data Collection & Data Activation) and start building a team to actually scale this business beyond just the two of us. - End of 2017 = After some tremendous growth and some disastrous hires (among some excellent hires), we realised we had actually built a company that had an identity a culture and an ethos. We captured those and we still stand true to them today: Be The Client / Reduce Complication & Increase Value / Good Work Takes Time / Always Over-Deliver. - End of 2019 = After more tremendous growth we now saw the full potential in what we could create at DMPG. We had 20 employees by the end of 2019 and we had a clear path for how we were going to get to 80 employees. Tom and I were 'all in' on this and were prepared to reinvest every penny of profit into DMPG to make it a reality. - 2020 = This was a major test for DMPG. Initially it looked like a doomsday scenario. At the beginning of April we genuinely did not know if we'd still have a company by the end of 2020. We took the view to ignore any contractual commitments our clients may have agreed to and just work through it together, however that looked. We used all our spare time to get certified, improve internal systems and documentation. We got ourselves ready for the new post-Covid world. - 2021 = Our 'gamble' paid off - we grew 45% compared to 2020. We had also made the decision to become more global. This meant a global workforce - finding the best talent regardless of the country they were resident - and a global client footprint. We already had a few clients in North America but we launched in Australia early in 2021 and quietly prepared our North American launch. We also turned down a lot of potential buyers who just could not offer us the opportunity to scale beyond the means we already had. - 2023 = We were now up to 35 people operating in 3 regions with a globalised workforce. I could count on 1 finger the number of clients we had lost and on one hand the number of team members we had lost in the last 2 years... but growth was still slower than we wanted - 2024 = Havas were the only suiter to meet our high demands for a buyer. A combination of like-mindedness, global client opportunities and future opportunities for the DMPG team meant that we were ready to pull the trigger. I am really looking forward to what the future holds!

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🛩️ Airport #advertising has a significant impact on travelers’ purchasing behavior, according to a research conducted by the Ipsos (on behalf of JCDecaux). 📈 65% of flyers do not pre-plan their purchase at the airport, presenting brands with an opportunity for influence and spontaneous consumption. Review the carousel to find interesting insights about #airport #advertising. *The study (2023) involved a 15-minute online survey of 11,368 participants aged 18-65 in 14 global markets: Australia, Belgium, Brazil, Mainland China and China Hong-Kong SAR, France, Germany, India, Italy, Saudi Arabia, Singapore, United Arab Emirates, United Kingdom, and United States. #airportadvertising #advertising #advertisingindustry #linkedincreator #linkedin #entrepreneur

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🌍 We're excited to see the advertising market making progress on the subject of sustainability thanks to the SRI and Alliance Digitale initiative, which provides a new way to measure the carbon footprint of digital advertising! 🌿 At Nexx360, we are powering this movement towards greater sustainability. Our unparalleled Cloud based bidding solutions align perfectly by reducing bandwidth in data exchanges and therefore alleviating environmental impact while also improving performance and yield. 🚀 We continue to innovate for a greener digital future. If you'd like to find out more, please take a look at our website 👉 https://nexx360.io/ To find out more about this initiative, you can read this article 👉 https://bit.ly/4cyrmXi #Sustainability #Programmatic #AdTech

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Markets like France have a strong sensibility for data privacy. That’s why we’re proud Les Echos Le Parisien Médias is trusting us to connect advertisers with their rich data and inventory across nearly 23 million users for effective, privacy-preserving campaigns. Read what Nicolas Danard, EVP of Monetization and Digital, has to say about our partnership, and learn more about the SONAR data ecosystem, in the article below. https://lnkd.in/gsvn4rGC.

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Unstoppable Desire for Luxury Brands? 😍 According to Kantar Insights, luxury brands continue to captivate consumers worldwide, with key players' desirability growing steadily after the previous years' surge. Françoise HERNAEZ highlights Hermès’ impressive 23% growth, by embodying timeless quality while staying deeply rooted in contemporary trends, enhancing its perceived value among consumers. The challenge for luxury brands is to cultivate exceptional experiences and strengthen their CSR commitments to maintain desirability over time. #LuxuryBrands #DigitalStrategy   https://lnkd.in/evd5F8zE

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Please meet Pascal Cübb, IAA President, International Advertising Association - France 1. What do you do? I’m an entrepreneur, creator, and producer of B2B events and original content in the advertising industry. Passionate about and committed to many subjects for many years, I am a recognized free thinker who believes that we must now stop talking and start acting to create impactful change. In our industry, we have the immense power to touch, influence, and show a large audience the values that we defend. 2. Why did you join the IAA? Three years ago when you approached me to relaunch IAA France, I accepted for several reasons. Because our action is global, a big difference and opportunity to represent France advertising industry in the world. We are transversal, a unique positioning allowing us to speak with all the players in our industry. And last but not least, we talk about values ​​and meaning. We are the « Global Compass ». 3. Which IAA value is closest to your heart and why? Only one is too little and my heart is big ! DEI because it emphasizes the importance of recognizing and valuing the diverse aspects of people's identities, beliefs, and backgrounds. Inclusion goes beyond just acknowledging diversity; it ensures that everyone, regardless of their differences, is welcomed, respected, and treated as an integral part of the community. In differences knowledge and intelligence are cultivated. Education because everything we do is for our children and their future. Because we have to communicate and we need to share with young people. We learn a lot from them. Collaboration, because together we are stronger. 4. What is your favorite example of IAA serving the marketing communications community? When we demonstrate the strength of our industry united to serve a cause, we can achieve remarkable things. This was evident in 2022 when IAA France initiated a global effort for Ukraine. By uniting an unprecedented communication campaign with media, brands, agencies, and platforms, we showed that we are powerful together and capable of making a positive impact. Additionally, the IAA United Nations dinner at Cannes Lions is a great opportunity to build relationships, foster exchanges, and share insights among our members and industry leaders. #creativity #collaboration #diversityandinclusion #sustainability #internationality #education #innovation

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Back from a great Product Advisory Board meeting hosted by our European ad tech champion, smartclip. The meeting started well with our dear Marcel Korstjens statement: "Only build an ad tech infrastructure that can deal with any last minute change, one that remains flexible". 💡 It is still impressive to see all the improvements proposed by Frank Plaehn on cookie-less solutions, with the aim of increasing privacy, continuing to use less personal data but at the same time providing a sustainable cross-media ID solution for better targeting. 🚀 To see Gloria Eichler and her team continue to dissect the core of an ad server to propose an even faster ad serving solution for all video with less loss on the bid request side. 🚀 Listening to Thomas Servatius talk about the future of our video industry, especially for broadcasters, but not only. The Olymp project is a great example of a major initiative that will impact the measurement and buying experience for advertisers and agencies, initially in Germany, but easily transferable to other markets as Martin Hoberg mentioned. 🚀 Or Guillaume Belmas challenging the audience to adopt more video measurement standards and why not test their first class solution BEE. 🚀 It warmed my heart to see all of these broadcasters from Germany, France, Spain, Austria, the Netherlands, Luxemburg, Italy,... discussing together, exchanging ideas, challenging each other, with one goal: to make advertising relevant again. That's what ad tech made for Europe is all about! 🚀🚀🚀 Thanks a lot smartclip! Shira Leffel Lisa-Theresia Rischke & the whole team! Sorry for all the fellows I didn't mention ;-) PS: try to find where am I?!!! 😁

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Below are some insights from a conversation with Guillaume Grimbert, CEO and co-founder of Greenbids, which sheds light on the evolving landscape of sustainability in programmatic advertising. 🔹 Challenges & Optimism: Mixed feelings on sustainability's current state. Momentum seen in initiatives like GARM, AdNetZero, and impending regulations. 🔹 Long-Term Commitment: Shift from trend to operational principle is vital. Integration into core business models is key. Continuous improvement and technology adoption are crucial. 🔹 Economic Benefits: Sustainable practices lead to cost efficiency and high-quality metrics. Efficient resource allocation boosts ROI. 🔹 Combatting Greenwashing: Strong regulations and carbon reporting are essential. Verifiable actions are crucial to thwart misleading claims. Let's keep driving positive change together! https://lnkd.in/eHDDJKD9 #sustainability #programmatic #adtech #recruitment

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The Olympics are starting soon in France !! Read our new expert piece, “Going for Gold: How to Boost Campaigns in Sports Digital Marketing.” It shows how your sports retail brand can achieve improved ecommerce results with the right strategy and technology. See more: https://lnkd.in/d_iHDVUK

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The Olympic Games reach a diverse global audience, with over three billion viewers worldwide 🌍 The passion for the Games creates valuable opportunities for affiliate marketers, so don't miss this chance 🚀 Key facts and figures about the Olympic Games: 📅 𝗗𝗮𝘁𝗲𝘀: 26 July to 11 August 📍 𝗣𝗹𝗮𝗰𝗲: France 🏅 𝗦𝗽𝗼𝗿𝘁𝘀: 32 different sports 🌐 𝗣𝗮𝗿𝘁𝗶𝗰𝗶𝗽𝗮𝗻𝘁𝘀: 208 delegations worldwide 🏃‍♂️ 𝗔𝘁𝗵𝗹𝗲𝘁𝗲𝘀: over 10,500 competitors ✈️ 𝗩𝗶𝘀𝗶𝘁𝗼𝗿𝘀: 15 million visitors, including 2 million foreign visitors 📺 𝗩𝗶𝗲𝘄𝗲𝗿𝘀𝗵𝗶𝗽: over 3 billion viewers worldwide, making it one of the most-watched sporting events This major event can significantly boost your campaigns to the next level 📈 Whether you work with Sports Betting, Downloads, VPNs, Crypto, or eCommerce offers – your time to shine is here 🌟 Choose the relevant offer and GEO, adapt your ads to capture the Olympic spirit, follow the rules, and stay vigilant 👀. It's time to make money — on your marks, get set… GO! 🏁 Launch your campaign with ActiveRevenue 👉https://lnkd.in/emna2gQ

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What a milestone for Publicis Groupe! Ending the year in pole position, with Snoop Dogg aka Le Snoop himself handing us the gold medal. 🥇From bold ideas to cutting-edge technologies at scale, our teams have redefined what’s possible in our industry. Here's to rewriting the playbook and setting new records together! Check out the #Wishzels and our Snoopified journey 👉 #PublicisWishes2025 #ThePowerOfOne

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Demographic Change "Demography is destiny" Auguste Comte "Simple statistics of rising and falling population numbers do not capture the more intricate interplay of challenges and opportunities presented by the coexistence of powerful economies that are shrinking as they age, and fast-developing regions characterized by rising youthful populations striving for political empowerment and economic advancement. The stakes are high for our planet’s security and sustainability. Many of the risks are obvious, but opportunities to shape shakeups and use them as a springboard to a better planet for its people also abound." Wilson Quarterly- Summer 2024 Demographic change has a widespread impact, it is.... Concerning CEOs Transforming China Providing India and Africa with a huge opportunity Creating a more sober UK Turning pets into humans Putting 70-year-old models onto catwalks Giving rise to more singles and more single travelers Made it a boom time for Hawaiian-themed restaurants And much more in the latest issue of the Provoke newsletter #macroforces #forcesofchange #disruption #demographics #demographicchange #driversofchange

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Mastering the French Market: A Case Study on Strategic Timing and Growth I’m excited to share a sneak peek of our latest case study, featuring a partner we’ve been working with for over two years. Together, we’ve launched multiple brands across Europe, with France as our primary focus. This June, we launched a new brand in the toy category, strategically timing the launch during the summer holidays. Why summer? Because that’s when demand is low, search volumes are minimal, and competition isn’t as aggressive. It’s the perfect window to establish a foothold before the market heats up. Last year, we hit €150K in a relevant niche for this partner, and this time, we’ve managed to break into the top 5 in our sub-category. This is the beauty of using market dynamics to your advantage. We’re already planning big moves for this month when the volumes start to pick up. One of our key advantages is that the product is made in France, so shipping isn’t an issue. However, the main hurdle lies in covering the increasing demand, especially with in-house production. Things can get tricky in Q4, particularly since the packaging comes from Belgium. But we’re fully prepared for the challenge, and I’m confident we’ll be hitting that Best Seller badge next month. Stay tuned for the full case study—it’s going to be packed with insights on how to strategically launch and scale in markets like Amazon France. In the meantime, which markets are you finding most challenging? Let’s discuss how we can turn those challenges into opportunities.

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