The APAC advertising market grew by 7.5% this year, with digital pure players driving 76% of ad budgets. Traditional media saw modest growth, but the future remains firmly digital as the region braces for an 82% digital share by 2029.
Campaign Asia-Pacific’s Post
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The Australian advertising market is taking off, expected to reach $27.7 billion this year with accelerated growth for digital channels through new measurement metrics, continued digitisation and format innovation. With this growth, Australia is projected to be the 5th largest global market in total ad spending by 2028.
MAGNA - Australian advertising market 'subdued but positive' in 2024 - AdNews
adnews.com.au
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What's digital ad spend look like in France 🇫🇷 & Germany 🇩🇪? Bill Fisher's recent reports dive into the spending surges in Europe's 2nd & 3rd largest online ad markets. In comparison to markets like China 🇨🇳, the UK 🇬🇧 or the US 🇺🇸—where digital's share of media spend exceeds 75%—France & Germany trail behind. But both will see digital's share soaring. As Bill writes in the report, "𝘎𝘦𝘳𝘮𝘢𝘯𝘺’𝘴 𝘢𝘥 𝘮𝘢𝘳𝘬𝘦𝘵 𝘩𝘢𝘴 𝘥𝘪𝘨𝘪𝘵𝘪𝘻𝘦𝘥 𝘢𝘵 𝘢 𝘴𝘭𝘰𝘸𝘦𝘳 𝘳𝘢𝘵𝘦 𝘵𝘩𝘢𝘯 𝘩𝘢𝘷𝘦 𝘴𝘰𝘮𝘦 𝘰𝘧 𝘪𝘵𝘴 𝘤𝘭𝘰𝘴𝘦𝘴𝘵 𝘯𝘦𝘪𝘨𝘩𝘣𝘰𝘳𝘴 (𝘪𝘯 𝘦𝘤𝘰𝘯𝘰𝘮𝘪𝘤 𝘵𝘦𝘳𝘮𝘴). 𝘏𝘰𝘸𝘦𝘷𝘦𝘳, 𝘪𝘯 𝘵𝘩𝘦 𝘯𝘦𝘹𝘵 3 𝘺𝘦𝘢𝘳𝘴, 𝘥𝘪𝘨𝘪𝘵𝘢𝘭 𝘢𝘥𝘷𝘦𝘳𝘵𝘪𝘴𝘪𝘯𝘨 𝘸𝘪𝘭𝘭 𝘭𝘦𝘢𝘷𝘦 𝘵𝘳𝘢𝘥𝘪𝘵𝘪𝘰𝘯𝘢𝘭 𝘮𝘦𝘥𝘪𝘢 𝘧𝘢𝘳 𝘣𝘦𝘩𝘪𝘯𝘥 𝘥𝘶𝘦 𝘵𝘰 𝘳𝘦𝘤𝘰𝘳𝘥 𝘨𝘳𝘰𝘸𝘵𝘩. 𝘛𝘩𝘪𝘴 𝘴𝘩𝘪𝘧𝘵 𝘪𝘴 𝘥𝘳𝘪𝘷𝘦𝘯 𝘭𝘢𝘳𝘨𝘦𝘭𝘺 𝘣𝘺 𝘈𝘮𝘢𝘻𝘰𝘯 𝘢𝘯𝘥 𝘪𝘵𝘴 𝘪𝘯𝘧𝘭𝘶𝘦𝘯𝘤𝘦 𝘰𝘯 𝘳𝘦𝘵𝘢𝘪𝘭 𝘮𝘦𝘥𝘪𝘢." In France, there's a similar boom in the market that will result in over 2/3 of all media ad spend going to digital by 2028, roughly the same level we'll see in Germany. Looking globally, that puts the digital share in France & Germany in line with countries like Brazil 🇧🇷 & Mexico 🇲🇽. EMARKETER clients interested in reading more can access the reports via the links in the comments.
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The latest update of MAGNA's Global Ad Forecast reflects an accelerating market, resulting in global advertising revenues are predicted to reach a record-breaking $927 billion this year (+10%). Traditional media owners expect a 3% rise in ad revenues, driven by a surge in non-linear ad sales. Meanwhile, digital pure players are expected to experience a 13% increase, driven by e-commerce and retail media networks. Keyword search, social media, and short-form video platforms are dominating the digital ad space, with substantial growth expected in each category. Learn more about what's ahead for the advertising industry here: https://lnkd.in/eSBJp4Zp, and to hear from our experts about the latest forecast, click here: https://lnkd.in/ebXwSQYn
MAGNA RAISES ADVERTISING GROWTH FORECAST AFTER STRONGER-THAN-EXPECTED SPENDING IN FIRST HALF - MAGNA
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Today, let's talk about the future of advertising on a global scale. According to EMARKETER's latest forecast: ✨ Global ad spending is projected to surpass $1 trillion next year. 🚀 ✨The advertising industry is rapidly transforming, and digital ads will represent 70.0% of worldwide media ad spending. ✨Every country except Argentina is expected to experience increased digital ad spending this year. Marketers and the advertising industry will have much on their plate this year. As someone passionate about audio, we strongly advocate integrating #audioads into your brand media mix. According to the "Profit Ability 2: The new business case for advertising" study, this investment promises a total payback of five pounds for every pound spent, a testament to its high return on investment and effectiveness. Visit the EMARKETR website to find out more here: https://lnkd.in/gn9KP2jC #advertising #marketing #digitalmarketing #audioads #brand
Worldwide ad spend will see steady growth through 2028
emarketer.com
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Reflecting on the latest report, I’m encouraged by the resilience brands are showing in challenging times, as evidenced by an uptick in ad spend. We’re seeing advertisers get creative, using innovative digital formats to connect with consumers and guide them from awareness to conversion. However, with such a significant portion of budgets going into programmatic, it’s critical that independent agencies also have access to these tools. By ensuring digital efficiencies are available to all, not just the largest players, we can help keep these agencies competitive and maintain their essential role in the media ecosystem. If you'd like to discuss these insights or explore how programmatic can drive growth, feel free to get in touch. #DigitalAdvertising #Programmatic #MarketingInsights #IndependentAgencies #AdSpend #MediaEcosystem #InnovationInMarketing SBS Sara Haile
Report: UK ad spend reached £10bn in Q2 2024
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APAC Ad Market to Soar by 8.5% in 2024: Digital Advertising Takes the Lead with Search and Social Media Driving Growth! 🚀📈 read more: https://lnkd.in/dN5xecf8 Leigh Terry | Paul Waller | IPG Mediabrands | MAGNA Global #APAC #Growth #Advertising #SocialMedia #Marketing #Adtechtoday
APAC ad market to grow 8.5% to US$289b this year; traditional media owners to see growth
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“The ad market is really healthy." 💰📈 Some great stats on the evolution and growth of the US advertising landscape: - U.S. ad industry just had its third consecutive quarter of 10%+ growth - Digital advertising remains “the most important component of the ad market” - 67% of the industry revenue, growing at 16.4% in 2Q24 (not including digital extensions of traditional media) - Retail Media Networks (aka "Commerce Media") exploding & set to hit $50 billion this year I agree there's cause for concern that content/creative still doesn't get the attention or funding it deserves, but the continued focus on measurement and performance leads me to believe marketing is establishing itself as a lever to business growth (vs simply a cost). #digitaladvertising #marketin #growth #performance https://lnkd.in/g8CNHA8b
Madison and Wall forecast $397 billion in 2024 ad spend
digiday.com
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Global advertising spending will grow 7.8 percent in 2024 to $989.8 billion and increase a further 6.8 percent in 2025 to $1.1 trillion, according to a new forecast from ad media giant GroupM. The updated estimates are up from a December projection for a 5.3 percent ad gain this year.
Global Ad Revenue to Surpass $1 Trillion in 2025 as GroupM Boosts 2024 Forecast for U.S., China
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The September quarter IAB Australia Internet Advertising Revenue Report has just been released. The market was up 12.1% compared to 2023 with strong video growth of 19.5% buoyed by Olympics investment and audio up 16.2%. Search, social and classifieds also experience solid growth. Traditional display formats continue to fall with a 1% drop on September 2023. Retail remains the top advertiser category followed by auto. The full report and data file is available for IAB members to download.
Online advertising shows double digit growth y-on-y with video the fastest growing format boosted by the Olympics
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Well, well, well... looks like the digital advertising industry is on fire! Despite all the challenges thrown its way, U.S. internet advertising revenue hit a whopping $225 billion in 2023. That's a 7.3% increase from the previous year, folks! Here are some key takeaways from the latest IAB report: • Connected TV, retail media, and audio were the top channels driving growth, all experiencing double-digit growth rates. • Video advertising revenue grew by 10.6% year-over-year, reaching $52.1 billion. • Retail Media Networks saw a 16.3% increase in revenue, thanks to their vast amount of first-party data. • Digital audio experienced the highest growth rate at 18.9%, with revenue reaching $7 billion. The full article, "Internet advertising up 7.3%, reaching record high in U.S." by MarTech, is definitely worth a read: https://lnkd.in/gSPMdWuA Happy Wednesday! Let me know your thoughts on these exciting developments in the digital advertising space. Casey Jones Founder, CJ&CO #DigitalAdvertising #InternetAdvertising #MarketingTrends #GrowthMindset
Internet advertising up 7.3%, reaching record high in U.S. | MarTech
martech.org
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