Adtech Today’s Post

Global ad revenue is projected to grow by an impressive 7.8% in 2024, according to GroupM’s 2024 Global Midyear Forecast. This surge is driven by innovative strategies and the expanding digital landscape, presenting enormous opportunities for marketers worldwide. Here's a very quick recap via Marketing Brew. https://lnkd.in/esP676xn #DigitalMarketing #AdRevenue #MarketingTrends #2024Forecast #MarketingStrategy

Global ad revenue is projected to grow by an impressive 7.8% in 2024, according to GroupM’s 2024 Global Midyear Forecast. This surge is driven by innovative strategies and the expanding digital landscape, presenting enormous opportunities for marketers worldwide. Here's a very quick recap via Marketing Brew. https://lnkd.in/eFdXbeZb #DigitalMarketing #AdRevenue #MarketingTrends #2024Forecast #MarketingStrategy

AD SPEND 📈 1. Global advertising and marketing spending is forecasted to rise by 7.7% this year, reaching $1.631 trillion, nearly doubling last year's growth. 2. The growth is driven by major events like the Super Bowl, the Paris Summer Olympics, and U.S. political elections, with significant investments in marketing. 3. Super Bowl's record viewership and the expected heavy investment in Olympics and political advertising indicate a strong year for ad spend. 4. Despite last year's slow growth of 4%, digital media leads the recovery with a 10.4% increase, while traditional media spending drops by 1.9%. 5. The U.S. maintains its status as the largest media market with a 3.7% increase in spending, reaching $645.08 billion, with digital and experiential ads leading growth. 📖Article by Ad Age : https://lnkd.in/gftf7vSA

Hot off the press! NZ’s Top 20 highest spending advertisers of 2023. The biggest spender might not surprise you but do you know where are they spending and their creative messaging? Now with @Nielsen Ad Intel you can get insights on how and where your competitors are spending their ad dollars – whether it’s by media type, placement, campaign seasonality, and even ad creative, so you can make adjustments to your strategies.  Read more here https://bit.ly/4aeI8tk

New figures from this week's 2023 IAB UK PwC Digital Adspend report released today show that the digital advertising industry continues to grow! The report found that Ad spend on CTV devices grew 21% YoY in 2023. DecisionMarketing spoke to industry leaders including Andy Jones for their take on the key findings. Read more here: https://lnkd.in/ezhqUGnW #advertising #Adspend #insights

Is your ad spend going to quality placements? 💡 At Advertising Week NY, experts explored media buying and "gotcha moments" from low-quality sites. Our blog covers their tips on transparency, partnerships, and balanced reach. Read: 💻 https://ow.ly/nhWF50TYqy1 #MediaBuying #DigitalAdvertising #AdSpend #MarketingStrategy

The APAC advertising market grew by 7.5% this year, with digital pure players driving 76% of ad budgets. Traditional media saw modest growth, but the future remains firmly digital as the region braces for an 82% digital share by 2029.

After this year, advertising spend will exceed $1 Trillion. In our experience, Measured has seen 42% of media is often non-incremental. So it turns out that over $400B of global ad revenue may not actually be driving the business outcomes that marketers expect. Fortunately, Measured's incrementality platform is becoming the source of truth for more marketers every day, so they know what's moving their business before they invest their next dollar. #incrementality #commercenext

Exciting news for the advertising industry! The latest dentsu Global Ad Spend Forecasts project a substantial increase in global advertising spending for 2024. The forecast predicts a growth of $33.0 billion, bringing the total to $752.8 billion, representing a remarkable year-over-year growth of 4.6%, a significant rise from the 2.7% growth recorded in 2023. Digital advertising is a key player in this growth, with a projected 6.5% increase in 2024, reaching $442.6 billion and capturing 58.8% of the overall advertising spend. Notably, retail media is leading the charge in driving this surge in advertising investment. For more insights and details on this forecast, check out the full article below. Stay informed and ahead of the curve in the evolving landscape of global advertising trends. #Advertising #GlobalTrends #DigitalMarketing #MarketingStrategy https://lnkd.in/dkjM5xrM

With ad spend up, here’s how agencies are preparing for growth