Jose Barbosa’s Post

Decoding the State of the Ad Industry 👀 The U.S. advertising industry is experiencing a robust growth spurt, with a 9.6% increase in Q2 2024. However, our team at Juice Media has uncovered some nuanced trends that marketers should keep in mind: 🚀 Total ad spend is projected to hit $397 billion in 2024, with $16 billion attributed to political/issue ads. 🔍 Digital platforms continue to dominate, accounting for 67% of industry revenue and growing at 16.4%. 🛒 Commerce media (retail media networks) will exceed $50 billion, driven by increased CPG spending. 💰 Traditional media owners are struggling to keep pace with the performance capabilities of Big Tech. While the ad market appears "really healthy" overall, Brain Wieser of Madison and Wall notes a key challenge: Marketers are increasingly focused on demonstrating ROI, often prioritizing performance over brand-building content. How are you balancing short-term results with long-term brand strategy? Let us know below👇 https://lnkd.in/g7aQJjB5

Reflecting on the latest report, I’m encouraged by the resilience brands are showing in challenging times, as evidenced by an uptick in ad spend. We’re seeing advertisers get creative, using innovative digital formats to connect with consumers and guide them from awareness to conversion. However, with such a significant portion of budgets going into programmatic, it’s critical that independent agencies also have access to these tools. By ensuring digital efficiencies are available to all, not just the largest players, we can help keep these agencies competitive and maintain their essential role in the media ecosystem. If you'd like to discuss these insights or explore how programmatic can drive growth, feel free to get in touch. #DigitalAdvertising #Programmatic #MarketingInsights #IndependentAgencies #AdSpend #MediaEcosystem #InnovationInMarketing SBS Sara Haile

Global advertising spending will grow 7.8 percent in 2024 to $989.8 billion and increase a further 6.8 percent in 2025 to $1.1 trillion, according to a new forecast from ad media giant GroupM. The updated estimates are up from a December projection for a 5.3 percent ad gain this year.

Global advertising spending will grow 7.8 percent in 2024 to $989.8 billion and increase a further 6.8 percent in 2025 to $1.1 trillion, according to a new forecast from ad media giant GroupM. The updated estimates are up from a December projection for a 5.3 percent ad gain this year.

“The ad market is really healthy." 💰📈 Some great stats on the evolution and growth of the US advertising landscape: - U.S. ad industry just had its third consecutive quarter of 10%+ growth - Digital advertising remains “the most important component of the ad market” - 67% of the industry revenue, growing at 16.4% in 2Q24 (not including digital extensions of traditional media) - Retail Media Networks (aka "Commerce Media") exploding & set to hit $50 billion this year I agree there's cause for concern that content/creative still doesn't get the attention or funding it deserves, but the continued focus on measurement and performance leads me to believe marketing is establishing itself as a lever to business growth (vs simply a cost). #digitaladvertising #marketin #growth #performance https://lnkd.in/g8CNHA8b

Digital retail media is on the rise 🆙 Advertising spend is likely to be up 5.6% in the U.S. this year to $360 billion whilst "digital advertising should carve off 76% of all advertising spending in 2028 (versus 64% in 2023)". With digital ad revenue predicted to grow at 10.7%, retail media is projected to be a big mover there, hitting $82 billion in ad revenue by 2028. Brands are looking at ways to capture attention of consumers at point of purchase, but those being smart and building relationships before sales will likely win out. There is a big opportunity for #gamification to play a part in retail media ad spend, enhancing this consumer experience in the lead up, during and post point of sale purchase. Adding a fun and playful element to the advertising experience not only builds #brandaffinity but builds retention and loyalty beyond the sale. https://lnkd.in/gHamKBQB

Ad spend may have dropped in 2023, but the full-year result was the second-largest total of annual ad spend ever recorded, according to the latest figures from Guideline Standard Media Index. https://lnkd.in/gUk_-sEY #smi #data #adspend #advertising #media Jane Ractliffe

The U.S. #advertising industry experienced a robust 9.6% growth rate in Q2 2024, marking the third consecutive quarter of around 10% growth, according to a study from renowned analyst firm Madison and Wall. Total U.S. advertising spend is expected to hit $397 billion in 2024 — $16 billion of this is attributed to “political and issue advertising”— but the positive comparisons with last year are expected to fade as the year progresses. “This impressive performance is attributed not just to a healthy economy but also to ‘easy comparables’ from the previous year,” according to the report authors, who based their observations on the aggregated results of publicly listed digital platforms and media owners. In this piece by Ronan Shields, we speak to Brian Wieser, CFA.

New figures from this week's 2023 IAB UK PwC Digital Adspend report released today show that the digital advertising industry continues to grow! The report found that Ad spend on CTV devices grew 21% YoY in 2023. DecisionMarketing spoke to industry leaders including Andy Jones for their take on the key findings. Read more here: https://lnkd.in/ezhqUGnW #advertising #Adspend #insights

Online formats took 78% of all UK ad spend in 2023: report – Search and display combined on course to account for almost four in five pounds spent on advertising in the UK next year, up from a share of 51% just five years ago – Retail drives display ad spend increase. – Other than online formats, out of home (+9.7%) was the only medium to see growth. – TV down 8.9%; direct mail down 12.6%. – Search spend up nearly 12% (CPCs up to). – More brand building in 2024?