Adtech God’s Post

Our most-shared post this week. The second in a series of articles increasing consumption issues for traditional media. 77% of Media Spend this year goes to digital. More evidence of the tide turning quickly now toward a maturing digital media ad environment. The election of 2024 showcased how digital has become a most effective platform on which to engage consumers. New data from eMarketer confirms digital’s momentum in 2024. Over 80% of ad spending in the US for technology and electronics (87.1%), retail (82.9%), and consumer packaged goods (80.2%) is directed toward digital media, according to EMARKETER’s August 2024 forecast. Most industries they track now favor digital advertising over traditional channels. Technology and electronics has almost abandoned traditional media, allocating just 12.9% of ad spending to channels like print, radio, TV, and out-of-home. Retail shows a similar trend, with less than one-fifth (17.1%) of its ad budget going to traditional formats. In 2024,, 77.7% of total media ad spending in the US—amounting to $302.77 billion— will go to digital channels according to our March 2024 forecast. In contrast, traditional media ad spending is forecast to reach $86.72 billion this year

The December 2024 edition of dentsu's Global Ad Spend Forecasts has been released, revealing crucial insights into media investment trends and their implications for brands in 2025 and beyond. Key Highlights: - Revised global forecasts for 2024 show a 6.8% growth in media investments, driven by sporting events and elections. Projections for 2025 indicate a 5.9% ad spend growth, surpassing the 3.2% global economic growth rate. - Media plays a vital role in business growth, with 88% of CMOs recognizing it as a strategic lever. The upcoming shift to the algorithmic era will revolutionize planning strategies. - Analysts predict that by 2027, 79.0% of ad spend will be algorithm-driven. Brands aiming to excel in this evolving landscape must hone their media skills to leverage algorithms effectively. To delve deeper into the forecast and explore its implications, you can access the full report here: https://lnkd.in/e45bptwt #MediaTrends #MediaForecast #AdvertisingSpend

Did you know that through daily monitoring, you can see a reach of 141 million digital audiences and a 25% reduction in campaign costs? This was made with Nielsen Digital Ad Ratings in our latest case study with Samsonite advertising campaign. If you are looking for how to optimize your advertising costs, DM to learn how Nielsen solutions can support your campaigns. Read the full article here: https://bit.ly/3AoM4e6

Our most-shared post this week. The second in a series of articles with evidence of increasing consumption issues for traditional media. 77% of Media Spend this year goes to digital. More evidence of the tide turning quickly now toward a maturing digital media ad environment. The election of 2024 showcased how digital has become a most effective platform on which to engage consumers. New data from eMarketer confirms digital’s momentum in 2024. Over 80% of ad spending in the US for technology and electronics (87.1%), retail (82.9%), and consumer packaged goods (80.2%) is directed toward digital media, according to EMARKETER’s August 2024 forecast. Most industries they track now favor digital advertising over traditional channels. Technology and electronics has almost abandoned traditional media, allocating just 12.9% of ad spending to channels like print, radio, TV, and out-of-home. Retail shows a similar trend, with less than one-fifth (17.1%) of its ad budget going to traditional formats. In 2024,, 77.7% of total media ad spending in the US—amounting to $302.77 billion— will go to digital channels according to our March 2024 forecast. In contrast, traditional media ad spending is forecast to reach $86.72 billion this year

Did you know that through daily monitoring, you can see a reach of 141 million digital audiences and a 25% reduction in campaign costs? This was made with @Nielsen Digital Ad Ratings in our latest case study with @Samsonite advertising campaign. If you are looking for how to optimize your advertising costs, DM to learn how Nielsen solutions can support your campaigns. Read the full article here: https://bit.ly/3AoM4e6

Did you know that through daily monitoring, you can see a reach of 141 million digital audiences and a 25% reduction in campaign costs? This was made with @Nielsen Digital Ad Ratings in our latest case study with @Samsonite advertising campaign. If you are looking for how to optimize your advertising costs, DM to learn how Nielsen solutions can support your campaigns. Read the full article here: https://bit.ly/3AoM4e6

77% of Media Spend this year goes to digital. More evidence of the tide turning quickly now toward a maturing digital media ad environment. The election of 2024 showcased how digital has become a most effective platform on which to engage consumers. New data from eMarketer confirms digital’s momentum in 2024. Over 80% of ad spending in the US for technology and electronics (87.1%), retail (82.9%), and consumer packaged goods (80.2%) is directed toward digital media, according to EMARKETER’s August 2024 forecast. Most industries they track now favor digital advertising over traditional channels. Technology and electronics has almost abandoned traditional media, allocating just 12.9% of ad spending to channels like print, radio, TV, and out-of-home. Retail shows a similar trend, with less than one-fifth (17.1%) of its ad budget going to traditional formats. In 2024,, 77.7% of total media ad spending in the US—amounting to $302.77 billion— will go to digital channels according to our March 2024 forecast. In contrast, traditional media ad spending is forecast to reach $86.72 billion this year.

77% of Media Spend this year goes to digital. More evidence of the tide turning quickly now toward a maturing digital media ad environment. The election of 2024 showcased how digital has become a most effective platform on which to engage consumers. New data from eMarketer confirms digital’s momentum in 2024. Over 80% of ad spending in the US for technology and electronics (87.1%), retail (82.9%), and consumer packaged goods (80.2%) is directed toward digital media, according to EMARKETER’s August 2024 forecast. Most industries they track now favor digital advertising over traditional channels. Technology and electronics has almost abandoned traditional media, allocating just 12.9% of ad spending to channels like print, radio, TV, and out-of-home. Retail shows a similar trend, with less than one-fifth (17.1%) of its ad budget going to traditional formats. In 2024,, 77.7% of total media ad spending in the US—amounting to $302.77 billion— will go to digital channels according to our March 2024 forecast. In contrast, traditional media ad spending is forecast to reach $86.72 billion this year.

APAC Ad Market to Soar by 8.5% in 2024: Digital Advertising Takes the Lead with Search and Social Media Driving Growth! 🚀📈 read more: https://lnkd.in/dN5xecf8 Leigh Terry | Paul Waller | IPG Mediabrands | MAGNA Global #APAC #Growth #Advertising #SocialMedia #Marketing #Adtechtoday

🌐 Want to make every dollar count in your digital campaigns? Imagine reaching 141 million digital audiences daily while reducing costs by 25%! Discover how Nielsen Digital Ad Ratings powered these results in our latest case study with Samsonite's advertising campaign. Curious how we can help your brand boost reach and efficiency? DM us to learn more, or dive into the full story here: Read the full article here: https://bit.ly/3AoM4e6