Zia Daniell Wigder’s Post

Our most-shared post this week. The second in a series of articles with evidence of increasing consumption issues for traditional media. 77% of Media Spend this year goes to digital. More evidence of the tide turning quickly now toward a maturing digital media ad environment. The election of 2024 showcased how digital has become a most effective platform on which to engage consumers. New data from eMarketer confirms digital’s momentum in 2024. Over 80% of ad spending in the US for technology and electronics (87.1%), retail (82.9%), and consumer packaged goods (80.2%) is directed toward digital media, according to EMARKETER’s August 2024 forecast. Most industries they track now favor digital advertising over traditional channels. Technology and electronics has almost abandoned traditional media, allocating just 12.9% of ad spending to channels like print, radio, TV, and out-of-home. Retail shows a similar trend, with less than one-fifth (17.1%) of its ad budget going to traditional formats. In 2024,, 77.7% of total media ad spending in the US—amounting to $302.77 billion— will go to digital channels according to our March 2024 forecast. In contrast, traditional media ad spending is forecast to reach $86.72 billion this year

Exciting times are ahead in the advertising world! 🌐 This year, ad spend is set to grow by 9%, driven by a 12.2% YoY increase in digital ad spend. Digital now makes up a staggering 70% of total media ad spend globally. 📈 However, it's crucial to maintain a balanced media approach. Events like the Olympics continue to boost traditional ad spend, reminding us that a well-rounded strategy remains key.💡 #AdSpendGrowth #DigitalAdSpend #BalancedApproach

IAB Europe’s latest "Attitudes to Programmatic Advertising Report" shows continued growth in regional programmatic buying, with agencies reporting a 68% increase! Key findings: ✨ Audience Discovery is driving advertisers to boost investment. ✨ Cost Efficiency remains the top reason for programmatic spending. ✨ Media Quality remains a barrier, noted by 31% of advertisers and 41% of agencies. In audio, #programmatic adoption is rising: 🎧 21% of advertisers reported that over 41% of their audio spend is programmatic. 🎧 In comparison, 35% still buy traditionally. 🎧 41% of agencies buy 41%+ of audio programmatically, with 33% buying 81%+ this way. As Europe's €96.9 billion digital ad market moves programmatic-first, these trends signal a new era in digital ad strategies. Dive into the complete insights! https://lnkd.in/epvHDrgb #digitalads #digitalmarketing #audioads #programmaticaudio #media #mediaagencies 

The latest update of MAGNA's Global Ad Forecast reflects an accelerating market, resulting in global advertising revenues are predicted to reach a record-breaking $927 billion this year (+10%). Traditional media owners expect a 3% rise in ad revenues, driven by a surge in non-linear ad sales. Meanwhile, digital pure players are expected to experience a 13% increase, driven by e-commerce and retail media networks. Keyword search, social media, and short-form video platforms are dominating the digital ad space, with substantial growth expected in each category.   Learn more about what's ahead for the advertising industry here: https://lnkd.in/eSBJp4Zp, and to hear from our experts about the latest forecast, click here: https://lnkd.in/ebXwSQYn

Digital ad revenue hit $225 billion in 2023, up 7.3% from the year prior, defying many negative economic indicators. Audio advertising revenue grew 18.9% from the year prior while retail media grew 16.3% and video saw 10.6% YoY growth, with CTV/OTT delivering 42% of the revenue. Channels with “privacy by design solutions” are expected to outpace the market going forward #marketing #advertising #media #brandstrategy #dataanalytics https://lnkd.in/enZZk5v7

The APAC advertising market grew by 7.5% this year, with digital pure players driving 76% of ad budgets. Traditional media saw modest growth, but the future remains firmly digital as the region braces for an 82% digital share by 2029.

Ad spend may have dropped in 2023, but the full-year result was the second-largest total of annual ad spend ever recorded, according to the latest figures from Guideline Standard Media Index. https://lnkd.in/gUk_-sEY #smi #data #adspend #advertising #media Jane Ractliffe

Decoding the State of the Ad Industry 👀 The U.S. advertising industry is experiencing a robust growth spurt, with a 9.6% increase in Q2 2024. However, our team at Juice Media has uncovered some nuanced trends that marketers should keep in mind: 🚀 Total ad spend is projected to hit $397 billion in 2024, with $16 billion attributed to political/issue ads. 🔍 Digital platforms continue to dominate, accounting for 67% of industry revenue and growing at 16.4%. 🛒 Commerce media (retail media networks) will exceed $50 billion, driven by increased CPG spending. 💰 Traditional media owners are struggling to keep pace with the performance capabilities of Big Tech. While the ad market appears "really healthy" overall, Brain Wieser of Madison and Wall notes a key challenge: Marketers are increasingly focused on demonstrating ROI, often prioritizing performance over brand-building content. How are you balancing short-term results with long-term brand strategy? Let us know below👇 https://lnkd.in/g7aQJjB5

Reflecting on the latest report, I’m encouraged by the resilience brands are showing in challenging times, as evidenced by an uptick in ad spend. We’re seeing advertisers get creative, using innovative digital formats to connect with consumers and guide them from awareness to conversion. However, with such a significant portion of budgets going into programmatic, it’s critical that independent agencies also have access to these tools. By ensuring digital efficiencies are available to all, not just the largest players, we can help keep these agencies competitive and maintain their essential role in the media ecosystem. If you'd like to discuss these insights or explore how programmatic can drive growth, feel free to get in touch. #DigitalAdvertising #Programmatic #MarketingInsights #IndependentAgencies #AdSpend #MediaEcosystem #InnovationInMarketing SBS Sara Haile

Global advertising spending will grow 7.8 percent in 2024 to $989.8 billion and increase a further 6.8 percent in 2025 to $1.1 trillion, according to a new forecast from ad media giant GroupM. The updated estimates are up from a December projection for a 5.3 percent ad gain this year.