Squid Game isn’t just a TV show anymore—it’s a cultural phenomenon that has redefined non-English storytelling on the global stage. With Season 2 premiering on December 26 and a Golden Globe nomination already in the bag, Netflix is pulling out all the stops with its boldest marketing campaign yet. Nikita Mishra dives into the details with Netflix APAC's Shilpa Singh. https://lnkd.in/gTx6gWAS
Campaign Asia-Pacific
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The voice of the media, marketing and advertising community in Asia-Pacific.
About us
Campaign Asia-Pacific provides insights and intelligence into the ideas, work and personalities shaping the region's marketing-communications industry.
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http://www.campaignasia.com/
External link for Campaign Asia-Pacific
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- Advertising Services
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- 51-200 employees
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- Hong Kong
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- marketing, advertising, journalism, communications, media, PR, Asia-Pacific, Digital, Editing, Thought leadership, Analysis, Video, and Social Media
Updates
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Your holiday inspiration sorted: Here's a roundup of the best Christmas ads brimming with just the right touch of bells, whistles and festive cheer. 🎄 #Christmas2024 #ChristmasAds https://lnkd.in/g4wj6Kif
Unwrapping the best Christmas ads of 2024 | The Work | Campaign Asia
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#APACMediaRankings Publicis Groupe climbs the table following Kenvue win. PHD retains the overall lead, as Omnicom Media Group sees an end-of-year boost from the Tata Motors' win. This report is exclusively available for our #Knowledge subscribers. https://lnkd.in/gS9X6ySi
Publicis climbs the highest in APAC media rankings following Kenvue win | Analysis | Campaign Asia
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Taiwanese airline EVA Airways Corp. has signed Hakuhodo-backed Kingdom Digital as its creative AOR partner for the Malaysian market. Details here: https://lnkd.in/gh8tGJz7
Kingdom Digital secures Eva Air's creative AOR for Malaysia | News | Campaign Asia
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#KNOWLEDGE #GlobalNewBusinessRankings Tata Motors' win pushes Omnicom Media Group into the top five of global new business. Major APAC wins reshape global rankings as OMG rises to fifth with $78 million Tata Motors India account; Publicis Media jumps five spots to third after $209 million Kenvue win. https://lnkd.in/gEG3GEsB
Tata Motors win pushes Omnicom Media Group into top five of global new business | Advertising | Campaign Asia
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Christian Kimberley-Bowen, the global agency lead of X quits after 11 months to join Pinterest. Details here ➡️ https://lnkd.in/gRnNcztk
X global agency lead leaves after 11 months | News | Campaign Asia
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IPG's Initiative takes Volvo's $449M global media account from Mindshare after a 24-year run, but China remains separate. https://lnkd.in/gfrMt4T3
Initiative wins Volvo's global media account, China remains separate | News | Campaign Asia
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The Shanghai-based dentsu designer yuhang lin talks turning London Tube etiquette into a football game, finding inspiration in the marketing marvels of The Dark Knight, and why he wants to dine with Elon Musk.
Creative Minds: How Yuhang Lin went from dreaming of magical powers to solving real-world creative problems | News | Campaign Asia
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As the Campaign Asia-Pacific editorial team takes a holiday bulletin break until January 6th, we bid farewell to 2024 with a poetic roundup of the year's defining marketing moments—from rebrands that rocked to cultural waves that soared. With holiday cheer from Robert Sawatzky, Rahat Kapur, Nikita Mishra, Minnie W. and Matthew Keegan.
Happy holidays from team Campaign! | News | Campaign Asia
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Nine, Weber Shandwick, Klick, AKQA, Droga5, TBWA\Worldwide Melbourne, Poem, Snap Inc., DiDi, Agent99 Public Relations and more, in our last pre-holidays weekly roundup of people moves and account wins.
Head into the weekend with this week's moves and wins
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