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IAB Australia release Internet Advertising Revenue Report for FY 2024. Internet advertising spend in Australia has seen a year-on-year growth of 9.7% ($15.6 billion) for the financial year ending 30 June 2024. + Video advertising +18.6% to reach $4.1 billion + Search & directories increased +10.4% to reach $6.9 billion + Classifieds advertising revenue grew +4.3% year on year to $2.5 billion + Digital audio increased +23.6% to reach $290.2 million. - General display (excluding video) advertising fell by -1.1% year on year to $2 billion. - Traditional standard display formats fell by -13.1% to $558.5 million Credit - Mumbrella #online #digital #revenue #mediasales #media #advertising #australia https://lnkd.in/gadZb4Me

Global Advertising Revenue to Hit $1 Trillion The global advertising industry is predicted to surpass $1 trillion in revenue for the first time, with significant contributions from technology companies such as Google, Meta, ByteDance, Amazon, and Alibaba Group, accounting for over half of the total. Despite economic challenges in developed markets like the US and the UK, GroupM forecasts a 9.5% increase in global advertising revenue in 2024 and a further 7.7% growth in 2025. Most of this growth is expected to benefit major #digitaladvertising sellers, particularly in the US tech sector, rather than traditional advertising agencies. The report also highlights the exclusion of US #politicaladvertising due to its disproportionate impact on year-on-year comparisons, noting a significant increase in political ad revenue in 2024. Digital advertising will dominate the market, representing 73% of total revenue by the end of next year, and is expected to grow by 12.4% globally in 2024 and 10% in 2025. This includes revenue from streaming and #digitalpublications, which increases digital's share to 82%. In contrast, traditional advertising mediums like print, audio, and television are projected to experience either declines or minimal growth. Despite potential economic hurdles, the US remains the largest advertising market, valued at approximately $379 billion in 2025. Meanwhile, China's advertising revenue is expected to grow by 13.5% in 2024, and the UK, Europe's largest market, is estimated to see an 8.3% increase in the same year. The report suggests initiatives to boost consumer confidence and spending in China could lead to significant advertising growth. https://lnkd.in/dHFGFTxN Platform: Financial Times Author: Daniel Thomas #advertising #advertisingindustry #revenue #revenuegrowth #digitaladvertising #news

Well, well, well... looks like the digital advertising industry is on fire! Despite all the challenges thrown its way, U.S. internet advertising revenue hit a whopping $225 billion in 2023. That's a 7.3% increase from the previous year, folks! Here are some key takeaways from the latest IAB report: • Connected TV, retail media, and audio were the top channels driving growth, all experiencing double-digit growth rates. • Video advertising revenue grew by 10.6% year-over-year, reaching $52.1 billion. • Retail Media Networks saw a 16.3% increase in revenue, thanks to their vast amount of first-party data. • Digital audio experienced the highest growth rate at 18.9%, with revenue reaching $7 billion. The full article, "Internet advertising up 7.3%, reaching record high in U.S." by MarTech, is definitely worth a read: https://lnkd.in/gSPMdWuA Happy Wednesday! Let me know your thoughts on these exciting developments in the digital advertising space. Casey Jones Founder, CJ&CO #DigitalAdvertising #InternetAdvertising #MarketingTrends #GrowthMindset

New Advertising Regulations Alert in India! 🚨 Starting June 18, 2024, all new advertisements in India must include a 'self-declaration certificate' confirming compliance with regulatory guidelines and no misleading claims. This applies across TV, radio, print, digital, and online platforms while existing ads are exempt. From June 4, 2024, advertisers can submit these certificates via the Broadcast Seva Portal and the Press Council of India’s portal. Advertisers have a two-week buffer period until June 18 to get familiar with the new requirement. While the intent is to promote transparency and protect consumers, this mandate presents significant challenges, especially for digital ads. Performance marketing campaigns often test hundreds of creatives simultaneously, making multiple declaration submissions impractical. The need to provide detailed information for each ad, including the full script, product or service description, and proposed broadcast or publication date, adds to the burden. This is particularly tough for smaller advertisers and those using digital platforms for targeted, time-sensitive campaigns. International advertisers targeting Indian audiences will also face compliance challenges. Industry groups, like the Indian Society of Advertisers (ISA) and the Digital News Publishers Association (DNPA), have raised concerns. They suggest more feasible approaches, such as yearly declarations where brands guarantee compliance for a set period, rather than requiring declarations for each ad. In summary, while the directive aims to uphold advertising standards, its success depends on practical implementation and industry collaboration. We need a balanced approach that ensures transparency without stifling the dynamism of digital advertising. What are your thoughts on this new mandate? In case you've any updates on this feel free to share in the comments.

Despite concerns about privacy laws, attribution loss and economic instability, advertisers keep investing heavily in online ads — with retail media standing out as a fast-growing medium. Advertisers spent a record $225 billion on digital advertising in the U.S. last year, a 7.3% increase year over year, according to the Internet Advertising Revenue Report published last week by the Interactive Advertising Bureau (IAB) and PwC. In addition to retail media, other top channels include connected TV (CTV) and audio, which both saw double-digit ad spend growth in 2023. Retail media was a key driver of growth, with revenue up 16.3% year over year, reaching $43.7 billion in 2023, according to the report. The IAB report notes that “key e-commerce players are all expanding their retail media platforms to enable future growth.” The Current has more. https://bit.ly/3UygL6Q

Online formats took 78% of all UK ad spend in 2023: report – Search and display combined on course to account for almost four in five pounds spent on advertising in the UK next year, up from a share of 51% just five years ago – Retail drives display ad spend increase. – Other than online formats, out of home (+9.7%) was the only medium to see growth. – TV down 8.9%; direct mail down 12.6%. – Search spend up nearly 12% (CPCs up to). – More brand building in 2024?

Made for Advertising websites make up for 20% of all open internet inventory. Too often, advertisers are prioritizing cost over value and chasing cheap CPMs instead of quality inventory that converts. This means that ads are delivered through low-quality inventory on low-quality sites with low-quality content. Does your current programmatic vendor control for MFA websites, or are you still trying to win the race to the lowest CPM? This article is rich with information, and I'll be posting about its different components for the rest of the week. Note: it's written by The Trade Desk, but objectively, much of the data is valid no matter if you're Team Walled Garden or Team Open Internet.

Looking ahead to 2025, GroupM’s forecast shows tech giants like Google, Meta, and Amazon will dominate the ad space, while traditional media continues to decline. With digital ad spend set to soar and AI driving change, it’s clear agencies need to adapt. Here’s what we should watch for and how to stay ahead. Key insights from GroupM’s forecast: - Global advertising industry to exceed $1 trillion in 2025, with tech giants capturing over half. - Digital advertising expected to account for 73% of total revenue by 2025, growing at 12.4%. - Traditional media, like TV, print, and radio, facing decline, with print revenue dropping 4.5% in 2025. - AI and automation are critical drivers of future growth. - Majority of future growth will benefit tech giants, not traditional agencies. - The US remains the largest ad market, but faces challenges from higher borrowing costs and tariffs. - China’s ad market set to grow by 13.5% in 2025, driven by efforts to boost consumer confidence. Watch out for 2025: - Continued dominance of digital platforms over traditional media. - Increasing reliance on AI and automation for more efficient advertising strategies. - Adjustments in advertising strategies due to higher interest rates and economic shifts. - Stronger competition from tech giants, reducing opportunities for traditional agencies.

🌟 UK Digital Ad Spend Reaches New Heights! In H1 2024 as per IAB, UK digital advertising soared by 16% YoY, totaling £16.22B. Key highlights: 📹 Search grew 13%, however, its share of spend fell for the first time since 2020. 📱 Mobile spend: +22%, led by social video. 🖥️ Non-video display was the most impressive and went from a -3% decline in H1 2023 to 17% growth. Despite economic challenges, digital formats shine, proving their value. The future looks bright for innovation in this space! 🚀 What are your thoughts on these trends? #DigitalMarketing #AdTech #Growth #programmatic #hcpmedia https://lnkd.in/gJRTDZUb

Local Online Ad Revenue To Top $42 Billion - https://lnkd.in/g_-e6Xpa Online/interactive advertising revenue is forecast to reach $42.5 billion by 2015, nearly double 2010’s $21.7 billion, representing a compound annual growth rate (CAGR) of 14.4 percent, according to a new report from BIA/Kelsey. This growth is tied to anticipated improvement in the U.S. economy and a continued increase in overall local advertising, which is expected to reach $153.5 billion in 2015, up from $136.3 billion in 2010, representing a 2.1 percent CAGR. As digital media — delivered to consumers through mobile, Internet or other electronic methods — continues to gain traction with local advertisers, BIA/Kelsey predicts it will represent 23.6 […]