Casey Jones’ Post

Internet advertising revenue in the U.S. reached a record high of $225 billion in 2023, growing by 7.3% despite economic challenges. This shows that advertisers are finding digital ads an effective way to reach customers. Several channels, including CTV, retail media and audio drove the growth. CTV ad spending grew by 36%, while retail media ad spending grew by 25%. Audio ad spending also rose significantly by 13%. #internetmarketing #digitaladvertising #marketing

Despite concerns about privacy laws, attribution loss and economic instability, advertisers keep investing heavily in online ads — with retail media standing out as a fast-growing medium. Advertisers spent a record $225 billion on digital advertising in the U.S. last year, a 7.3% increase year over year, according to the Internet Advertising Revenue Report published last week by the Interactive Advertising Bureau (IAB) and PwC. In addition to retail media, other top channels include connected TV (CTV) and audio, which both saw double-digit ad spend growth in 2023. Retail media was a key driver of growth, with revenue up 16.3% year over year, reaching $43.7 billion in 2023, according to the report. The IAB report notes that “key e-commerce players are all expanding their retail media platforms to enable future growth.” The Current has more. https://bit.ly/3UygL6Q

Global Advertising Revenue to Hit $1 Trillion The global advertising industry is predicted to surpass $1 trillion in revenue for the first time, with significant contributions from technology companies such as Google, Meta, ByteDance, Amazon, and Alibaba Group, accounting for over half of the total. Despite economic challenges in developed markets like the US and the UK, GroupM forecasts a 9.5% increase in global advertising revenue in 2024 and a further 7.7% growth in 2025. Most of this growth is expected to benefit major #digitaladvertising sellers, particularly in the US tech sector, rather than traditional advertising agencies. The report also highlights the exclusion of US #politicaladvertising due to its disproportionate impact on year-on-year comparisons, noting a significant increase in political ad revenue in 2024. Digital advertising will dominate the market, representing 73% of total revenue by the end of next year, and is expected to grow by 12.4% globally in 2024 and 10% in 2025. This includes revenue from streaming and #digitalpublications, which increases digital's share to 82%. In contrast, traditional advertising mediums like print, audio, and television are projected to experience either declines or minimal growth. Despite potential economic hurdles, the US remains the largest advertising market, valued at approximately $379 billion in 2025. Meanwhile, China's advertising revenue is expected to grow by 13.5% in 2024, and the UK, Europe's largest market, is estimated to see an 8.3% increase in the same year. The report suggests initiatives to boost consumer confidence and spending in China could lead to significant advertising growth. https://lnkd.in/dHFGFTxN Platform: Financial Times Author: Daniel Thomas #advertising #advertisingindustry #revenue #revenuegrowth #digitaladvertising #news

But even with the growth slowdown, US digital advertising revenues broke records in 2023, reaching a new high of $225 billion, according to the IAB. Digital Ad Revenue Growth Decelerates Again in 2023, Per IAB Ad Revenue Report https://lnkd.in/dHWAZaqZ

📈 Dive into the Numbers: U.S. Digital Ad Spending Soars 💥 U.S. internet advertising hit a staggering $225 billion in 2023, marking a 7.3% surge from the previous year. 🚀 Discover the key drivers behind this growth, from booming channels like CTV and retail media to the rise of digital audio. The latest from Chris Wood in MarTech discusses: 📺 Video's ascent, with CTV leading the charge 🛍 Retail media's impressive growth fueled by first-party data 🎧 The explosive rise of digital audio and AI-driven personalization 💻 Social media's rebound and future prospects Explore the trends shaping the digital ad landscape and uncover opportunities for your brand's success! Read more 👇 https://lnkd.in/eQThzXFP #digitaladvertising #advertising #onlineads #retailmedia #ctv #connectedTV #socialmediaadvertising #socialmedia #marketing

The annual IAB Internet Advertising report is here! Revenues in the digital advertising industry hit a record-setting $225 billion, marking a 7.3% increase year-over-year. Learn more about what 2023 looked like for advertising and what is expected in 2024 from the report, featured in ADWEEK: #Advertising #DigitalAdvertising

🚀 Record-Breaking Growth Alert! The 2023 U.S. Digital Advertising Industry soared to new heights, reaching a whopping $225 billion in revenues—a 7.3% increase from the previous year. 📈 Amidst a landscape of high interest rates and global unrest, sectors like Retail Media, Connected TV, and Audio Advertising have not just survived, but thrived with double-digit growth. Dive into the latest insights from the IAB's Annual Internet Advertising Revenue Report to discover which trends are reshaping the future of digital marketing. #DigitalMarketing #AdvertisingTrends #IABReport2024 📊 https://lnkd.in/g2WYKh2f

The advertising industry is on the brink of a monumental milestone. Global ad revenue is forecasted to reach $1 trillion sooner than expected, a significant leap that highlights the dynamic and rapidly evolving nature of the digital advertising landscape. This blog delves into the factors contributing to this growth, the implications for advertisers and publishers, and what to expect in the coming years. #AdTech #BoostEngagement #GrowYourAudience #MaximizeReturns #DataDrivenMonetization #FutureProofMonetization #MediaOwners #DigitalEntrepreneurs #ContentCreators #PublishersNetwork #AdOpsSpecialist #MarketingManagers #ContentMonetization #YieldOptimization #RevenueGeneration #MonetizeYourContent #AdTechSolutions #GrowYourBusiness #CTVAdvertising #InAppMonetization #WebsiteMonetization #hntgaming

The September quarter IAB Australia Internet Advertising Revenue Report has just been released. The market was up 12.1% compared to 2023 with strong video growth of 19.5% buoyed by Olympics investment and audio up 16.2%. Search, social and classifieds also experience solid growth. Traditional display formats continue to fall with a 1% drop on September 2023. Retail remains the top advertiser category followed by auto. The full report and data file is available for IAB members to download.

U.S. Digital Advertising Hit New Record in 2023 💵 7.3% year-over-year overall increase (YoY) between 2022 and 2023, according to the newly released “IAB Internet Advertising Revenue Report: Full Year 2023,” conducted by PwC. The report found that Q4 saw the highest growth rate of 12.3% from the year prior (4.4%), with revenues rising to $64.5 billion. Internet advertising revenues reached a record-high of $225 billion in all of 2023! Will 2024 set a new record? #advertising #digitaladvertising