AdTonos’ Post

Exciting times are ahead in the advertising world! 🌐 This year, ad spend is set to grow by 9%, driven by a 12.2% YoY increase in digital ad spend. Digital now makes up a staggering 70% of total media ad spend globally. 📈 However, it's crucial to maintain a balanced media approach. Events like the Olympics continue to boost traditional ad spend, reminding us that a well-rounded strategy remains key.💡 #AdSpendGrowth #DigitalAdSpend #BalancedApproach

🚀 Exciting news for the advertising industry! 🌟 In 2024, global ad spend is projected to soar by 9.0%, fueled by a whopping 12.2% surge in digital ad spend. 💸 Digital ad spend is set to dominate, making up 70.0% of total media ad spend worldwide. 📈 With almost every country experiencing growth in digital ad investment, the future looks bright! 🌍 The upcoming year also anticipates a monumental milestone: the global ad spend hitting a staggering $1 trillion! 🎯 Traditional ad spend gets a boost from recurring events like the Olympics, keeping the industry dynamic. 🏅 From banner ads to search ads, digital ad spending encompasses various formats, catering to diverse consumer preferences. 📱💬💡 This forecast is not just a guess; it's backed by thorough analysis of economic factors, historical data, consumer trends, and insights from industry experts. 📊 More here : https://lnkd.in/dv3ttGhQ Get ready for a revolutionary year in advertising! 🚀💼 #AdTech #DigitalMarketing #GlobalTrends

Global ad revenue is projected to grow by an impressive 7.8% in 2024, according to GroupM’s 2024 Global Midyear Forecast. This surge is driven by innovative strategies and the expanding digital landscape, presenting enormous opportunities for marketers worldwide. Here's a very quick recap via Marketing Brew. https://lnkd.in/eFdXbeZb #DigitalMarketing #AdRevenue #MarketingTrends #2024Forecast #MarketingStrategy

Global ad revenue is projected to grow by an impressive 7.8% in 2024, according to GroupM’s 2024 Global Midyear Forecast. This surge is driven by innovative strategies and the expanding digital landscape, presenting enormous opportunities for marketers worldwide. Here's a very quick recap via Marketing Brew. https://lnkd.in/esP676xn #DigitalMarketing #AdRevenue #MarketingTrends #2024Forecast #MarketingStrategy

Reflecting on the latest report, I’m encouraged by the resilience brands are showing in challenging times, as evidenced by an uptick in ad spend. We’re seeing advertisers get creative, using innovative digital formats to connect with consumers and guide them from awareness to conversion. However, with such a significant portion of budgets going into programmatic, it’s critical that independent agencies also have access to these tools. By ensuring digital efficiencies are available to all, not just the largest players, we can help keep these agencies competitive and maintain their essential role in the media ecosystem. If you'd like to discuss these insights or explore how programmatic can drive growth, feel free to get in touch. #DigitalAdvertising #Programmatic #MarketingInsights #IndependentAgencies #AdSpend #MediaEcosystem #InnovationInMarketing SBS Sara Haile

Digital ad prices rise across channels as performance holds steady https://lnkd.in/dkZWuaYn #digital #digitaladvertising #digitalperformance #digitalspends #performanceadvertising

Digital ad revenue hit $225 billion in 2023, up 7.3% from the year prior, defying many negative economic indicators. Audio advertising revenue grew 18.9% from the year prior while retail media grew 16.3% and video saw 10.6% YoY growth, with CTV/OTT delivering 42% of the revenue. Channels with “privacy by design solutions” are expected to outpace the market going forward #marketing #advertising #media #brandstrategy #dataanalytics https://lnkd.in/enZZk5v7

The APAC advertising market grew by 7.5% this year, with digital pure players driving 76% of ad budgets. Traditional media saw modest growth, but the future remains firmly digital as the region braces for an 82% digital share by 2029.

📈 Dive into the Numbers: U.S. Digital Ad Spending Soars 💥 U.S. internet advertising hit a staggering $225 billion in 2023, marking a 7.3% surge from the previous year. 🚀 Discover the key drivers behind this growth, from booming channels like CTV and retail media to the rise of digital audio. The latest from Chris Wood in MarTech discusses: 📺 Video's ascent, with CTV leading the charge 🛍 Retail media's impressive growth fueled by first-party data 🎧 The explosive rise of digital audio and AI-driven personalization 💻 Social media's rebound and future prospects Explore the trends shaping the digital ad landscape and uncover opportunities for your brand's success! Read more 👇 https://lnkd.in/eQThzXFP #digitaladvertising #advertising #onlineads #retailmedia #ctv #connectedTV #socialmediaadvertising #socialmedia #marketing

Advertisers and agencies MUST be on guard. Forbes enjoyed media sales from a clickbait “made for advertising” site for 7 years. MFA is another headache that marketers and their media partners need to line up against. Some actions: - audit your programmatic buys and be know how much MFA has found its way into your buys - require media agency attention to MFA in your SOW and MSA - while you’re at it set specific requirements for digital viewability, fraud and brand safety and build performance guarantees into your media agency contract - wash, rinse, repeat; this is NOT a quick fix - read the recent ANA report on MFA for a deep dive into the issue #4as #media #advertisers