Arjun Govande’s Post

Digital ad prices rise across channels as performance holds steady

Exciting times are ahead in the advertising world! 🌐 This year, ad spend is set to grow by 9%, driven by a 12.2% YoY increase in digital ad spend. Digital now makes up a staggering 70% of total media ad spend globally. 📈 However, it's crucial to maintain a balanced media approach. Events like the Olympics continue to boost traditional ad spend, reminding us that a well-rounded strategy remains key.💡 #AdSpendGrowth #DigitalAdSpend #BalancedApproach

If brands had to show an audit of their digital ad spend to the CEO and CFO, many wouldn't like the response. MFAs (Made-For-Advertising) websites can waste between 5% to 15% of your ad budget. And there's little a marketer can do to stop it. It's a huge industry challenge. And getting worse. #marketing #innovation https://lnkd.in/gDjUwVj8

Digital advertising offers incredible benefits for both consumers and marketers. In 2021, the global AdTech industry was valued at a staggering $748.2 billion and is expected to reach $2.9 trillion by 2031, growing at a 14.7% CAGR. 🚀 AdTech is a powerhouse, continuously gaining momentum. In our latest article, we dive into the world of AdTech, exploring its core functionalities, key components, and the advantages it brings to businesses and consumers alike. We also look ahead at future trends and innovations shaping the advertising landscape. AdTech isn’t just about efficiency; it's about creating a more targeted, relevant, and positive online advertising experience. As the industry evolves, advertising tech companies have the potential to make ads less intrusive and more interactive, transforming our connections with brands in the digital age. 🌐 Continue reading on the Axis blog: https://lnkd.in/eXbvJiPn #AdTech #DigitalAdvertising #MarketingInnovation #ProgrammaticAdvertising

Recent findings reveal critical adtech challenges, highlighting the need for brands to ensure their advertisements only appear on quality sites. This moment calls for the industry to rally for higher standards in ad placement and transparency. Let’s lead the change for a more ethical digital advertising space. #AdTech #DigitalMarketing

We’re excited to showcase how our Customer Of The Month, Sharethrough, leverages cutting-edge technology to explain the intricacies of cookieless advertising! When Sharethrough approached us, their goal was clear: to break down the complexities of cookieless advertising and share ways to get prepared for the removal of third-party cookies. The result? A comprehensive and engaging long-form video that not only explains the how and why, but also highlights alternative solutions and proactive steps industry players should be taking. In today’s fast-paced digital landscape, long-form videos play a crucial role in conveying nuanced information and illustrating abstract concepts. This video serves as a perfect example of how detailed, informative content can be a game changer in demonstrating the unique advantages Sharethrough brings to the table. Watch the full video below to learn more about the fascinating world of programmatic advertising and see how Sharethrough is paving the way for a cookieless future. Big thank you to the team at Sharethrough, especially Benoit Skinazi and Vanessa P. for the great collab.

Global ad revenue is projected to grow by an impressive 7.8% in 2024, according to GroupM’s 2024 Global Midyear Forecast. This surge is driven by innovative strategies and the expanding digital landscape, presenting enormous opportunities for marketers worldwide. Here's a very quick recap via Marketing Brew. https://lnkd.in/esP676xn #DigitalMarketing #AdRevenue #MarketingTrends #2024Forecast #MarketingStrategy

🚀 Exciting news for the advertising industry! 🌟 In 2024, global ad spend is projected to soar by 9.0%, fueled by a whopping 12.2% surge in digital ad spend. 💸 Digital ad spend is set to dominate, making up 70.0% of total media ad spend worldwide. 📈 With almost every country experiencing growth in digital ad investment, the future looks bright! 🌍 The upcoming year also anticipates a monumental milestone: the global ad spend hitting a staggering $1 trillion! 🎯 Traditional ad spend gets a boost from recurring events like the Olympics, keeping the industry dynamic. 🏅 From banner ads to search ads, digital ad spending encompasses various formats, catering to diverse consumer preferences. 📱💬💡 This forecast is not just a guess; it's backed by thorough analysis of economic factors, historical data, consumer trends, and insights from industry experts. 📊 More here : https://lnkd.in/dv3ttGhQ Get ready for a revolutionary year in advertising! 🚀💼 #AdTech #DigitalMarketing #GlobalTrends

📈 Dive into the Numbers: U.S. Digital Ad Spending Soars 💥 U.S. internet advertising hit a staggering $225 billion in 2023, marking a 7.3% surge from the previous year. 🚀 Discover the key drivers behind this growth, from booming channels like CTV and retail media to the rise of digital audio. The latest from Chris Wood in MarTech discusses: 📺 Video's ascent, with CTV leading the charge 🛍 Retail media's impressive growth fueled by first-party data 🎧 The explosive rise of digital audio and AI-driven personalization 💻 Social media's rebound and future prospects Explore the trends shaping the digital ad landscape and uncover opportunities for your brand's success! Read more 👇 https://lnkd.in/eQThzXFP #digitaladvertising #advertising #onlineads #retailmedia #ctv #connectedTV #socialmediaadvertising #socialmedia #marketing