Sharethrough

Now that we’re part of the Equativ family, it’s only right that we look back at our achievements from the past year together. As a unified company, we’re wrapping up 2024 with the following achievements... 📈 91% of Fortune 500 brands leveraged our ad platforms 📍 19 locations & 740 employees globally 🏆 31 nominations & 18 award wins And more! A huge thank you to each and every client, partner, and most importantly — Equativ and Sharethrough team members — for making this year a special one. Here’s to another year of growth, success, and memories! #Goodbye2024 #2024Recap #yearinreview

Registration is live for the Green Media Summit! Check out the first 5 speakers🌿

Scrolling endlessly. The habit we know as 'doomscrolling' comes with well-known physical and mental side effects. But have you ever paused to think about its hidden cost—the carbon emissions from excessive social media use? 🌍 A recent Greenly | Certified B Corp study reveals that TikTok's annual carbon footprint rivals the total carbon emissions of an entire country—Greece. In a recent Fortune article, Sydney Lake interviews Frank Maguire, VP of insights, Strategy, and Sustainability at Sharethrough to discuss the reasons behind the size of the carbon footprints of social media platforms. 👉 Read the full article: https://lnkd.in/e-S2kdvA #doomscrolling #carbonemissions #socialmedia #sustainability

Our latest Forrester study, commissioned by Equativ and Sharethrough showcases the current priorities and anticipated challenges that face marketers today, offering a strategic roadmap for navigating the industry's evolving demands. In a recent blog post, Frank Maguire, VP of Insights, Strategy & Sustainability at Sharethrough shares three key insights of the study, including revenue strategy, sustainability, plus safety, transparency, and simplicity. 👉 Download the full report to explore the essential steps for future-proofing your approach in today’s fast-changing advertising world: https://lnkd.in/eW9fGUu6 #Forrester #CustomerSatisfaction #BrandSafety #Sustainability

We'll be at CES in Las Vegas alongside our colleagues at Equativ in January! Be sure to stop by our Aria Sky suite to discuss how we can set you up to win all year long, whether your advertising goals are focused on CTV, retail media, curation, sustainability, or anything in between. 🗓️ Want to connect? Book a meeting with us: https://lnkd.in/eEUdtmAH #CES2025

Over the past year, we unveiled our Sustainability in Digital Advertising Series, where our VP of Insights, Strategy & Sustainability, Frank Maguire, engaged with industry experts to explore how brands, publishers, and ad tech companies are advancing sustainability within the advertising landscape. 👀 Curious to learn more? Check out the video interviews below. Episode #1 with Suzy Ryder, CEO at OMD UK: https://lnkd.in/ekn398Mv Episode #2 with Martin Bryan, Global Chief Sustainability Officer of IPG Mediabrands: https://lnkd.in/eeP39Fuk Episode #3 with Michelle Carvill, Sustainable Marketing Consultant / Author / Co-Founder of Can Marketing Save the Planet?: https://lnkd.in/eYxq6dVj #Sustainability #DigitalAdvertising

With just over three weeks left to prepare holiday gifts for your loved ones, it’s the perfect time to pack in some advertising insights too! Our latest research study is here to help you optimize your holiday strategies, maximize ROI, and connect with eager shoppers more effectively this season. 👉 Download the full 2024 Holiday Shopping Guide: https://lnkd.in/ejg5tnKa #ConsumerBehavior #HolidayShoppingGuide

Even if cookies are here to stay, advertising and marketing leaders are planning to adopt solutions to replace the data collection and targeted ads cookies enable. In the Forrester study we commissioned alongside Equativ , 48% of survey respondents report looking more deeply at contextual targeting as a data strategy tactic. 👉 Download the full study to see what other strategies they're planning to implement: https://lnkd.in/eAVWyrwD #ForresterResearch #FirstPartyData #ContextualTargeting

Welcome to our #ClientSpotlightSeries.💡 Discover how (and why) our clients in the Media, Marketing and Advertising sector are embracing the net-zero journey and making an impact on their business, the industry and the planet. 📹 In this video, Frank Maguire (VP of Insights, Strategy & Sustainability at Sharethrough) shares insights about: 🍃 Why sustainability is important to them as an organisation. 🌍 Ways in which they're having a massive impact on the AdTech industry through working with 51toCarbonZero and developing their own products and initiatives to support the #MissionNetZero.

It's official — Sharethrough is one of Canada's Most Admired™ Corporate Cultures for the 4th year in a row! 🇨🇦 This award, presented by Waterstone Human Capital, is a testament to our dedication to placing our people at the forefront of our company culture. 👉 Learn more about Sharethrough's company culture: https://lnkd.in/e7WjkzJf #CanadasMostAdmired #WaterstoneCapital #employebrand #companyculture