Suzy Ryder

Our Croud report in partnership with Raconteur | B Corp™ is LIVE! We surveyed 1,000 CMOs and CFOs across the UK and the US to understand how as marketers we can unlock greater budgets and achieve more, working with the Raconteur team to write up a tidy report to digest easily for senior marketers. *Key themes include*: 💰 Which digital marketing channels are delivering results? 📈 Demonstrating incrementality: equipping the Senior leader for success with the CFO 🚀 Understanding and conveying the value of brand-building 🤖 Practical and valuable applications of AI for marketers Of course, this report doesn't just apply to CMO. Other senior marketers looking to prove commercial value against marketing activity and essentially look amazing in front of senior stakeholders - this also applies to you. Hope you enjoy. #CroudxRaconteur #CMOguide #MarketingInvestment Shout out to digital marketing evangelist and our Chief Strategy Officer Avinash Kaushik who features heavily in this report. As well as Carly Price and Rebecca Edge for working on pulling this all together with team Raconteur. https://lnkd.in/ewCRy-YP

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In our latest case study, we helped a Mens Underwear Brand 🩲 identify how they can stand out from their competitors and produce distinctive content highlighting their strengths. Our partner brand is in a bit of a tough spot, sitting somewhere in the middle between an iconic competitor that consumers view as the quality, fashionable, stylish brand 😎 and a disruptor brand considered to be the easygoing, relatable, affordable option 😌. So how can this brand stand out? We uncovered that consumers view this brand as a modern 🏙, reliable 🤝 Mens Underwear brand that delivers your daily essentials 📅. This brand can additionally highlight these equities in their content: ☁️ Made from soft fabric 🙌 Provides excellent support 👁 Pays attention to every detail These equities are "ownable" for the brand. By having users highlight these differentiating brand equities in content, they'll build a distinctive narrative that will make their brand stand out.

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You’re about to find out exactly how mail has helped five top marketing icons achieve tough marketing targets, and here they tell us in their own words how they Totally Mailed It. If you’re ready to Totally Mail It for your brand, read their full stories below. ➡️ https://lnkd.in/eH4b_Zzs

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Reflecting on the latest report, I’m encouraged by the resilience brands are showing in challenging times, as evidenced by an uptick in ad spend. We’re seeing advertisers get creative, using innovative digital formats to connect with consumers and guide them from awareness to conversion. However, with such a significant portion of budgets going into programmatic, it’s critical that independent agencies also have access to these tools. By ensuring digital efficiencies are available to all, not just the largest players, we can help keep these agencies competitive and maintain their essential role in the media ecosystem. If you'd like to discuss these insights or explore how programmatic can drive growth, feel free to get in touch. #DigitalAdvertising #Programmatic #MarketingInsights #IndependentAgencies #AdSpend #MediaEcosystem #InnovationInMarketing SBS Sara Haile

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The clean room partnerships announced by Netflix yesterday emphasise the global scale and standout capabilities of their 3 selected partners (Snowflake, LiveRamp, InfoSum). It also highlights the measurement use cases that are gaining the most traction across media: - Audience Overlap - Post Campaign Reach & Frequency - Last Touch Attribution What other measurement use cases are being widely adopted across #DataCleanRooms / #DataCollaboration Platforms? https://lnkd.in/eG_-PiQ8

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Retail Media is one of the recruitment bright spots in the media world.  For years, agency people stayed in agency land - and brand marketers or retailers side did not cross over into the agency world. This should not be surprising as the skill sets are different. However, Retail Media is triggering a wholesale series of changes in how retailers can drive new revenues and how brands can acquire customers. The skill set required to set up and operate a retail media network is much more like a media agency than classic retailing.  Retailers are good at retailing, not necessarily selling media.  There will be a lot more of these sorts of "Adland Exec joins Grocer" 😁 announcements from retailers as they fill in gaps in their skill base. Of course, social networks, eg Pinterest are part of the offsite propositions that many retailers will offer as part of their onsite/offsite/in-store channels. And, of course, Amazon are the "OG" of retail media 😁 Good hires all round by Nick Ashley & the team at Tesco.

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Ad budgets are tight and we are all being asked to “do more with less”. Impossible? Well, there are some things you can do. #Advertising #Marketing #Recession Maximising advertising effectiveness https://lnkd.in/embmaEUh

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Harriet Perry Omnicom Media Group and Alice Anson Nectar360 with Hashim Mian and Ben Sylvan sharing their experiences and predictions for #retailmedia #canneslion2024 Some of the themes and points from this panel: - Self-service platforms - Brands need the cross retail media view - 📣 to ISBA and the paper "Responsible Retail Media Framework will accelerate the UK’s retail media opportunity" from Nov 2023 - Enable planning upper and lower funnel while managing the reach and frequency is key - What's coming unified auction for sponsored content and will be a big unlock (remember this happened in programmatic 10 years ago) which solves for the fragmentation across retail media - Sales attributed effectiveness models are critical - Transformation of JBPs

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Key trends shaping email performance in 2024. The DMA (Data & Marketing Association) UK Benchmarking report is now out. And for the first time launched with a summary and context of findings from Ian Gibbs as well as a really interesting panel discussion. ▶ B2B delivery rates have plummeted ▶ Open rates have a 'new normal' average with the impact of Apple's MPP ▶ B2C click rates have increased with utilities showing a significant spike As a member of the research hub for the Email Council, it's great to see this work published - and always nice to see your considerations agreed with by fellow members. To get a copy of the report go to dma(dot)org(dot)uk/research _________ 📧 Email is easy. Great email isn't 🏆 I help double CRM performance for brands (and their agencies) YoY ✔ Follow me to find out how

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Ready to grab some gems and be the envy of the oohffice? 💎 For Marketers, researchers, planners and creatives, brilliant insights are the foundations on which great advertising campaigns are built. But finding them can be tricky, even for the most cunning of media minds… 🔎 Enter The Insight Store by Clear Channel UK - your new go-to destination for the latest thinking and proof points in Out of Home! They've packed their new platform with top-notch research & insights and made them all easily accessible in one spot. 📍 So, if you’re chasing down the latest consumer behaviour, looking to nab some category case studies, or just curious to explore something new in Out of Home, you'll find exactly what you need. Get started by clicking the link below 👇 https://okt.to/oUmKVj #PlatformForBrands #Insight #OOH

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Another month, another batch of rich, culturally relevant insights for brands from DRUM. This time from our Strategy Director Adam Wyatt on all things AI, entertainment and a renaissance in analogue formats... 👇👇👇 #brandsinculture #brandpartnerships #media #advertising #genai #music #brandedcontent #entertainment #culturalinsights #brandstrategy

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Riding on Will McMahon coats tails as always ;) But a few thoughts from us on the future of SVOD advertising and of course how our brands may best use these new commercial opportunities. Give it a read and let us know your thoughts!

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The brilliant James Morrison sharing the headlines of the Laithwaites Wine Medialab Group adam&eveDDB double gold winning IPA (Institute of Practitioners in Advertising) effectiveness award at the Effectiveness Conference 2024. Great debate with simeon duckworth Jo Arden Becky France Jennifer Shaw-Sweet around the topic of ‘Seize what’s starting: the role of experiments’ Headlines from the talk: - many brands are missing an opportunity to run more experiments. - keep asking yourself what the control is. What are you comparing your test result to? - keep the story simple to get wide buy in. - commit to the journey. It will take time. - Experiments create the space to be creative! So be brave! - Use experiments as one part of a holistic measurement learning agenda. - Laithwaites have shown there is no excuse not to make a start, anyone can do it. - Download the paper! Amen! Over many years Medialab Group have established a best in class unified measurement approach and I’m always chuffed to help brands put it into play. Extra legendary status James Morrison for coming on stage holding a Medialab Group branded note book! 😎🙏

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Not everyone likes to hear this I know but standardisation and getting the fundamentals right are key to the success of retail media. Let’s work together as an industry to make this happen

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Digital advertising spend is becoming more diverse. Podcast ads, social video and connected TV have made gains according to the 2023 IAB/PwC Digital Adspend report - though Search remains the bedrock. #IABUK #Digital #adspend

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🙌🏼 Ten, that's right TEN years of Think Forward via We Are Social! 🙌🏼 2025: The Liveable Web has arrived! Every year, we unveil the key social trends that will shape social over the next year. Think Forward 2025 dives into five exciting trends that will bring a much-needed dose of fun back to our feeds. With 1 in 4 internet users feeling overwhelmed and disenchanted with online life, the call for a more joyful digital space is clear. Enter Think Forward 2025: The Liveable Web—a new chapter bringing joy back to social. From Charli XCX's hashtag #bratsummer and iconic memes like the "symphony dolphin," to the playful antics of Nutter Butter and the gamification of online lore, The Liveable Web brings a new era of self-expression online and IRL. Read the full report now 🔗 https://lnkd.in/eSt9AWdj (Thank you to Mobbie Nazir and Paul Greenwood and everyone else who tirelessly worked on this report for us) #ThinkForward2025 #TheLiveableWeb #TrendReport #WeAreSocial

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Trust is so important in business, from who you partner with as brands, to the news you read as consumers. Were delighted to partner with Ipsos UK Iris to validate our audiences. https://lnkd.in/eBAx42-E Transparency is at the core of all things Ozone | Powering the Premium Web from planning to reporting. After all, we all want to trust what we read eh? #data #validation #trust

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