Jellyfish’s Post

We have a new report on the state of cTV in EU region! During my times as an Analytical Lead for Media, Entertainment & Telecom, Google in India, I would scramble for any research on cTV (back then, we barely had 20Mn on cTV in 2020 Q1 in India), 5 years later, here we are with some customary research courtesy DV. Do give it a read if you're looking for: 1) The state of CTV adoption throughout Europe 2) CTV opportunities and challenges 3) Why CTV quality, transparency and brand suitability matter #branding #safety #ctvadvertising #europe

Really interesting research into the CTV landscape in EMEA.

In Central and Eastern Europe, including Germany, more advertisers actively consider CTV in their channel mix than in any other part of Europe. Yet, the share of the budgets spent on this new medium is the lowest in the region. Why is that? 1. Low availability and quality of data, 2. inconsistencies across CTV offerings and 3. Poor campaign measurement and performance are among the top challenges that concern brand decision-makers today. Publishers looking to maintain scale as monetisable audiences shift away from linear TV should increase transparency into their media and adopt standardised technologies built with third-party measurement in mind.

We are excited to share our latest research report: The Power and Potential of CTV in Europe. We partnered with IAB Europe to analyze the maturing European CTV advertising landscape and discover how it is altering media budgets and changing the way brands strategize their media buys. In this comprehensive report, we dive into: 💫 The state of CTV adoption throughout Europe 💫 CTV opportunities and challenges 💫 Why CTV quality, transparency and brand suitability matter 💫 What the future looks like for European CTV Download the report here: https://lnkd.in/etNUVwSF

Did you know that CTV ad spend will increase by 22.4% in 2024, according to an eMarketer study? Ensure your CTV media dollars are making the most impact with DV Authentic Attention® for CTV. This holistic attention measurement solution unlocks: 📺 Ad exposure and user engagement data for CTV 📺 CTV measurement transparency 📺 Maximum coverage with scalable CTV attention measurement 📺 Seamless implementation & reporting Find out more here: https://buff.ly/3TxvqOZ

🇩🇪 In our comprehensive survey of 750 industry experts across Europe, a significant 38% intend to boost their ad budgets for CTV, while 36% foresee CTV surpassing other channels in traction. Explore our report to discover the strategies shaping the future of CTV👉 https://bit.ly/4bNCYFa In partnership with Google Ad Manager. #CTVadvertising

As CTV advertising continues to grow, building trust and transparency has never been more important. Learn how programmatic advertising is shaping the future of connected TV and what brands can do to navigate this dynamic space. Read our latest blog to discover key strategies and insights: https://lnkd.in/d79PtkU9 #CTV #ProgrammaticAdvertising #MarketingStrategy #Transparency #Trust #DigitalMarketing #VentiveIQ

As the CTV market skyrockets, advertisers are keen to uncover the benefits and hurdles of CTV advertising and master the art of video ad distribution on this platform. Whether you're a veteran advertiser or a newbie, delve into this comprehensive guide on the rise of CTV in video ad distribution. 👉 https://lnkd.in/dA2qtq_8 #adcampaign #advertisingtips #videoadcampaign

Check out this VAB webinar next week featuring Rain's strategies around the future of CTV!

 As CTV ad spend increases, advertisers face ongoing challenges in the areas of measurement and attribution. With CTV now a critical part of the media mix, our new report with MNTN breaks down why brands need CTV-specific methodologies to confidently measure their campaign performance and outcomes. #sponsored https://lnkd.in/eJKzq3by