MARKETECH APAC’s Post

Nexxen's exclusive access to VIDAA automatic content recognition (ACR) data enables the delivery of a comprehensive TV solution, improving audience targeting while ensuring privacy compliance. Josif Zanich, managing director for JAPAC at Nexxen, said, “This is a huge milestone for Nexxen in the Japan-Asia Pacific (JAPAC) region. Having exclusive access to VIDAA’s ACR data will not only enable us to push the boundaries of what's possible, delivering advanced TV solutions to advertisers, but will also allow us to exponentially enhance the effectiveness of TV buys across all screens, unlike ever before.” Commenting on the launch, Guy Edri, CEO at VIDAA, also shared, "We are thrilled to expand our partnership with Nexxen in Australia and the wider Asia Pacific region. With our shared goal of empowering advertisers with valuable insights derived from TV viewership behaviours, we aim to drive innovative advertising solutions tailored to the unique needs of this market, ultimately providing greater efficiency and success for advertisers." #platforms #advertising #datasolutions ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

🚀 It's time to rethink audio! Audio advertising is more than just top-of-funnel—it’s a powerful medium for building direct connections with consumers. Discover how Triton Digital is helping agencies optimize audio campaigns with advanced targeting and creative freedom, thanks to insights shared by our Programmatic Manager, Ivone Schramm, in Adweek. 🔗 Read the full article here: https://hubs.ly/Q02RHCwG0 #AudioAdvertising #TritonDigital #AdTech #ProgrammaticAudio

OTT advertising is reshaping how marketers connect with audiences in our streaming-centric world. It’s not just about placing ads; it's about understanding viewer behavior and delivering personalized content right where it counts. I remember when my team launched our first OTT campaign. The challenge was figuring out how to reach our audience effectively. We learned that utilizing advanced targeting options made a big difference in engagement rates. By analyzing data and making real-time adjustments, we saw our conversions surpass expectations. The key takeaway is that OTT advertising isn't just another channel, but a more precise way to communicate and connect with potential customers. It's about crafting messages that resonate on a deeper level and reaching people through their preferred platforms. How are you leveraging OTT in your marketing strategy? Let’s discuss the innovations and impacts we're seeing in this space. https://lnkd.in/eZehbDEF

Building a creative team was our smartest move last year. And is having a massive impact on our clients' paid ad campaigns. Back in 2016, Creme became the first Facebook Blueprint certified agency in Malaysia (something we were really proud of). And for 8 years, we grew our media buying skillset and partner status with the other big digital ad platforms. But for that whole time, we kept running into the same problems when it came to the campaigns we managed: ✖ Media was only half the puzzle, and not controlling creative meant we were missing a big lever to pull. ✖Creatives we did receive often weren’t built with the platform in mind. We’d often get long videos with late branding. Or creatives wouldn’t be shared with different variations and iterations to test. ✖When our creative partners did take an interest in performance, they were far removed from the data. So the feedback loop to improve the creatives was really slow. To make things worse, we started to see the ad platforms black-boxing their ad products and removing a lot of our targeting options. Meaning creative was becoming crucial for targeting. So last year, we finally added a creative team to Creme. Already we’re seeing: ✅ Way faster turnaround times ✅ Purpose built creatives for the platform ✅ Creatives sitting next to media buyers to analyse and ideate (together!) ✅ Faster (and bigger) improvements in campaign performance Now we’re under no illusion that we’re a creative agency. We don’t do big research projects. We don’t do big production. We don’t come up with your next ‘big idea’. But when you’ve got that research, you know your target audience, and you have your positioning down... We’re very good at translating that into paid ad campaigns for digital platforms. I just wish we’d added a creative team sooner. Are your creative and media teams separated? What pros/cons have you seen to having split or joined teams? #mediabuying #creative #paidadvertising

For digital #publishers, choosing the right programmatic ad platform is a critical decision that directly impacts revenue, audience satisfaction, and long-term growth 📈. When paired with an understanding of programmatic systems, this choice can unlock the full potential of digital #content. If you seek strategies to enhance #monetization and streamline operations’ efficiency, our latest blog post offers a comprehensive guide to navigating the complexities of the #programmatic advertising world. Gain practical insights and take your monetization strategy to the next level 👉 https://lnkd.in/dCXdVRck    #programmaticadsplatform #admonetization #digitalpublishers #monetizationplatform #contentmonetization 

Despite tightening advertising budgets, marketers are still striving to find new and creative ways to connect with consumers. Immersive technologies like AI, VR, and AR are driving memorable digital experiences, while retail media, social commerce, and shoppable ads are reshaping the advertising landscape. 💥 While the content commerce revolution heavily emphasises on data, targeting and ad placement, the role of the creative is equally significant - particularly interactive creatives that offer full shopping capabilities. 📺 🛍 It's important to produce high-impact creatives that not only draw a crowd but also drive conversions, provide deep insights, and orchestrate bespoke customer journeys. Manuela C., our Head of Strategic Business Partnerships, breaks down the top three factors that could impact the role of creativity in this evolving environment.💡 https://lnkd.in/g7rM8Htc

In digital advertising, data and targeting are powerful, but without stand-out creativity, campaigns can fall short. 🎨 In a new byline in Digiday, Steve Nash, Director of Product, Ad Products and Tools, explains why creative isn’t just a “nice to have”—it drives engagement and accounts for 50% of campaign effectiveness. Advanced formats like gamification, immersive product 360s, and interactive carousels, paired with contextual insights, are transforming digital ads. These tools ensure the right message reaches the right audience at the right time, boosting outcomes like CTR, brand recall, and ROAS. 📖 Read more here 👉: https://lnkd.in/gAebZxSh #digitaladvertising #gumgum #contextualadvertising #creative

🚀 Why Advertising with DanceTV is a Smart Move for Your Brand 🚀 In today's fast-paced digital world, connecting with the right audience is more crucial than ever. That's why advertising with DanceTelevision (DanceTV) offers a unique and powerful opportunity for brands looking to make a significant impact. Here’s why partnering with DanceTV can elevate your brand: **1. Unmatched Reach: DanceTV is a platform with a vast and engaged audience. With 24/7 streaming channels and a presence on major platforms like Amazon Fire TV, Roku, and YouTube, DanceTV, website and various cable TV channels ensures your brand reaches millions of viewers worldwide. 🌍 **2. Targeted Demographics: DanceTV’s audience is predominantly young, tech-savvy, and highly engaged. These are the trendsetters and influencers who shape consumer behavior. Advertising here means your brand is seen by those who matter most. 🎯 **3. High-Quality Content: DanceTV is synonymous with premium content, including exclusive DJ sets, live performances, and festival coverage from top events like Tomorrowland and Loveland. Associating your brand with such high-caliber content enhances your brand’s image and credibility. 📈 **4. Innovative Advertising Solutions: From product placements in DJ sets to immersive sponsorships of live streams to branded events, DanceTV offers creative and engaging advertising formats that resonate with viewers. This innovative approach ensures your brand message is delivered in an impactful way. 🎥 **5. Proven Engagement: Brands that have partnered with DanceTV report significant engagement and brand lift. The platform’s interactive and immersive content keeps viewers engaged longer, leading to better recall and conversion rates for advertisers. 📊 **6. Comprehensive Analytics: DanceTV provides detailed analytics and insights, allowing you to measure the success of your campaigns and optimize them for better performance. Data-driven decisions ensure you get the best return on your investment. 📈 **7. Global Community: Joining DanceTV means becoming part of a vibrant, global community of music lovers and industry leaders. This network can open up further opportunities for collaboration and growth for your brand. 🌐 Don't miss out on the chance to amplify your brand's presence and connect with a passionate, global audience. Contact us today to explore advertising opportunities with DanceTV and take your brand to the next level! #DanceTV #Advertising #BrandMarketing #DigitalMarketing #GlobalReach #InnovativeSolutions #Engagement #Analytics #MusicLovers #FestivalSeason

FM Radio Phase 3 Bidding vs. Digital Media: Finding the Right Balance for Localized Advertising As India gears up for Phase 3 of FM radio bidding, there’s renewed interest in the role radio plays alongside digital media in localized advertising. At our agency, we believe each medium has distinct strengths—it's not about one over the other, but about finding the best blend for each client’s objectives. Here’s a look at how radio and digital compare for local outreach: 1. Reach & Engagement: FM radio continues to be a powerful force in local communities, especially where listenership is high. It offers an unmatched ability to connect with audiences during their routines, building a personal touch that can be highly effective in smaller markets. Meanwhile, digital media’s edge lies in precision. Platforms like Google and Meta allow for pinpoint targeting—enabling brands to reach niche audiences within a geographic area. 2. Cost & Flexibility: Radio can be very cost-effective for certain campaign types, especially where broad messaging works well. However, digital can scale costs based on reach and engagement, and offers flexibility for rapid adjustments, ensuring every dollar can be optimized in real-time. Each has its cost advantages, depending on the campaign's goals and the desired reach. 3. Analytics & Insights: Digital media undeniably excels in data and insights, offering detailed feedback on every campaign aspect. Yet, radio provides a unique kind of reach that resonates differently with audiences—sometimes brand recall on radio exceeds other media due to its intimate, routine presence in people’s lives. We encourage clients to value both these metrics in their strategy. 4. Adaptability: Digital media is highly adaptable, allowing brands to tweak messaging, timing, and audience targeting with ease. But radio’s unique strength lies in its connection with local culture, languages, and personalities, making it an ideal choice for regional campaigns with a personal touch. Ultimately, as consultants, our approach is to leverage the best of both worlds. Digital and radio aren’t competitors; they’re collaborators in a broader media strategy. For brands seeking localized impact, it’s about harnessing the benefits of each to achieve optimal reach, resonance, and results. #Advertising #MediaStrategy #FMRadio #DigitalMarketing #LocalizedAds #ProMediaApproach #ritzmediaworld ##creativethinksmedia

The digital advertising landscape is evolving rapidly. From interactive ads powered by AR/VR to AI-driven targeting, the future is about creating immersive and personalised ad experiences. The future of digital advertising is clear - it's immersive, personalised, and driven by advanced technologies like AR/VR and AI. Brands that adapt to these changes and integrate these trends into their advertising efforts are poised to stand out and succeed in this rapidly evolving digital landscape. Use tools like Facebook's Dynamic Ads (Meta), Canva for creative ad design, and Google Ads for targeted advertising campaigns, to epitomise this evolution, leveraging AI to deliver personalised ad experiences at scale, automatically showcasing the most relevant products to interested users based on their previous interactions online.  This level of personalisation and efficiency is what sets brands apart in a crowded digital space. #digital marketing  #APMInsights #digitalmarketingexpert  #socialmedia #socialmediamarketing #socialagency #facebook  #DigitalSuccess #personalizedads