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𝐍𝐄𝐖𝐒: 𝐑𝐞𝐥𝐢𝐚𝐧𝐜𝐞 𝐁𝐫𝐨𝐚𝐝𝐜𝐚𝐬𝐭 𝐂𝐄𝐎 𝐄𝐦𝐩𝐡𝐚𝐬𝐢𝐳𝐞𝐬 𝐒𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠 𝐢𝐧 𝐀𝐮𝐝𝐢𝐨 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲. Abraham Thomas, CEO of Reliance Broadcast Network, recently highlighted the growing importance of storytelling in the audio industry during industry events and interviews. With his extensive experience in media and broadcasting, Thomas stressed that storytelling has become a cornerstone of engaging content across radio and digital audio platforms. He pointed out that in a saturated media landscape, strong narratives help differentiate audio content, making it more compelling for listeners and creating deeper connections. Reliance Broadcast, which operates Big FM, has been adapting to shifts in consumer behavior, particularly the increased interest in podcasts and digital audio content. Thomas noted that the "radio plus" approach, integrating traditional radio with digital formats, is essential for future growth. This strategy focuses on creating immersive audio experiences that combine entertainment with meaningful storytelling, catering to evolving audience preferences. The CEO also mentioned that leveraging the power of local and regional storytelling has been a significant factor in the company's success, helping Big FM maintain its relevance across diverse markets in India. As the demand for on-demand audio content grows, Thomas believes that storytelling will be a key driver in building loyal listener bases and attracting advertisers who are seeking innovative audio solutions. By embracing new formats and enhancing content quality, Reliance Broadcast is positioning itself as a leader in the evolving audio entertainment space, aiming to tap into the rising trend of screen fatigue and the growing appetite for audio consumption. #AudioIndustry #MediaTrends #Broadcasting #StorytellingMatters #DigitalAudio #AudioContent #Podcasting #RelianceBroadcast #BigFM #RadioPlus #AudioInnovation #AbrahamThomas #MediaLeadership

Have you seen the exciting news about the launch of BR Studio? Led by talented new arrival Sean-Taylor Williams and set up to deliver real impact through integrated, strategic content solutions for clients, BR Studio encompasses content strategy, video production, podcast production and live streaming. Learn everything you need to know below. PRovoke Media #BRStudio #ContentStrategy #ContentCreation

Are you your own business or managing a brand and feeling overwhelmed by the constant grind of content creation? You're not alone, but here’s a powerful solution you may not have fully tapped into—live streaming. Here’s how live streaming can change your content game: 🔷Multiply efforts by creating long-form content, interacting with your audience, videos, sound bites, blog posts, and more with one event. 🔷Engage and grow your audience with the interaction during a live stream, while you create valuable insights. 🔷Repurpose content into social media clips, transcribe it for blogs, and turn audience questions into FAQ content to keep the conversation going. Live streaming is an effective way to maximize your efficiency while engaging authentically with your audience and building your brand recognition. ⚡ Live streaming is about working smarter, not harder. ⚡ What strategies have helped you streamline your content creation process? #ContentCreation #LiveStreaming #MarketingTips #Solopreneur #BusinessEfficiency ⭐ Helping owners build profitable businesses with coaching, training, systems, and a supportive community. ⭐ Video credit - Curt & Damon

Automation has transformed various industries, and broadcasting is no exception. But automation in broadcasting isn't just about adding a feature—it's a powerful tool that enhances workflows, speeds up processes, and empowers users to create more content with greater creativity. Read our latest blog to see how Wildmoka helps broadcaster expand their reach through automated social publishing. https://hubs.ly/Q02R7D1j0

In an era where digital content shapes our perceptions and conversations, our director Kunal Bhargava views on the seismic shifts in content consumption have found a home in Broadcast & Cablesat magazine. With a keen eye on emerging trends, this exploration dives into how personalized content is not just king but the cornerstone of engagement in the digital realm. Did you know that integrating video can boost message retention exponentially? Join us on this insightful journey through the data-driven landscape that is enchanting audiences and setting new benchmarks. #FutureOfContent #DigitalBroadcasting #VideoContent #AdFilms #BroadcastAndCablesat Kunal Bhargava

How can you use mobile video and live streaming to showcase your products and services? Your biggest voices on behalf of your brand are your employees, your customers - your tribe! Encourage your tribe to create and share mobile videos or live streams UGC - user generated content, featuring your products. Run contests or campaigns where users can voice their vibe, showcase their creativity and share their experiences. This not only generates authentic content, it encourages user engagement and word-of-mouth marketing. When live streaming, engage with your audience during and after broadcasts By responding to comments, questions and feedback, you further build relationships and foster brand loyalty. And remember to promote your mobile videos and live streams through your website, social media channels, email newsletters and other marketing channels to maximize their reach and impact.

What are the secret ingredients in the art of TV content curation and distribution? It is not so much magic in it, but rather the experience and know-how of experts. Despite all the technology advancement, content selection is still a question of instinct and expertise. Here are some criteria that content experts apply in their work. What would you add to it? #tvcontent #contentcuration #television #strategy

#assignment 🎥 Unlock the Power of Persuasion: Key Points to Consider When Pitching Your Idea to Netflix and Other OTT Platforms! 🚀 Are you an aspiring filmmaker or content creator with a groundbreaking idea for a series or film? Ready to take your vision to the next level by pitching it to major OTT platforms like Netflix? Here are some essential pointers to keep in mind to maximize your chances of success: 1️⃣ Know Your Audience: Research the target demographic of the platform you're pitching to and tailor your idea accordingly. Understanding their preferences and viewing habits will demonstrate your market awareness and increase the appeal of your pitch. 2️⃣ Compelling Concept: Capture attention from the get-go with a unique and captivating concept. Whether it's a gripping storyline, a fascinating character arc, or a fresh take on a familiar genre, make sure your idea stands out in a crowded marketplace. 3️⃣ Strong Visuals: Use visuals, such as concept art, storyboards, or mood boards, to bring your idea to life and showcase its visual potential. Visual aids can help paint a vivid picture of your vision and make it more compelling to potential buyers. 4️⃣ Clear Value Proposition: Clearly articulate the value proposition of your idea and why it is a perfect fit for the platform you're pitching to. Highlight what sets your project apart and how it aligns with the platform's content strategy and brand identity. 5️⃣ Market Analysis: Provide data and insights to support your pitch, including market trends, audience demand, and potential competition. Demonstrating the commercial viability of your idea will instill confidence in buyers and increase the likelihood of a green light. 6️⃣ Professional Presentation: Polish your pitch deck and presentation to showcase your idea in the best possible light. Pay attention to details such as formatting, design, and storytelling to create a professional and persuasive pitch package. 7️⃣ Flexible Approach: Be open to feedback and willing to adapt your idea based on the platform's requirements and preferences. Flexibility and collaboration are key to successful partnerships, so approach the pitching process with an open mind and a willingness to collaborate. Remember, selling your idea to Netflix or other OTT platforms is as much about the pitch as it is about the idea itself. By mastering the art of persuasion and presenting your idea effectively, you can increase your chances of turning your dream project into a reality. Good luck! 🌟 #Netflix #OTTPlatforms #ContentCreation #PitchingIdeas #MAJMC #BAJMC #UPES #https://lnkd.in/gtKS4H2P

Video: The Unstoppable Force of Engagement Shape your future by shifting your perspective... 1) Video content is dominating the digital landscape. 2) People are consuming video content at an unprecedented rate. 3) This shift goes beyond entertainment; it’s reshaping brand connections. 4) Vertical videos capture attention and tell stories instantly. 5) Users are spending more time on video platforms. 6) Brands and publishers see value in bringing video experiences to their own spaces. 7) Truvid empowers publishers with high-quality video content. 8) Advanced technology streamlines video distribution and monetization. 9) In digital media, video isn’t just content—it’s currency. Change your strategy to lead the video revolution... #VideoMonetization #DigitalInnovation #Truvid #VideoAdvertising #TechDrivenTransformation

I am working in TV content aggregation and distribution now since almost 30 years. In that time my team and I advised TV channels & platforms on their content strategy and helped numerous content owners (namely TV channels) to distribute and license their product to various markets. When it comes down to find the 'magic trick' on how to curate the right content, it comes down to a handful of criteria, that are part of the aggregation / distribution process. ❣️ Quality & Originality: Exceptional storytelling and production value are a must! 😀 Audience Appeal: Content needs to resonate with the target demographic and spark engagement. 💰 Commercial Viability: The potential for revenue generation is crucial in today's competitive market. 🧑⚖️ Rights & Clearances: Ensuring all legal aspects are covered is non-negotiable. 🎬 Format & Tech Specs: Content must meet the technical requirements for seamless delivery. Additionally, I also consider the following: 🔃 Brand Alignment: Content should complement the channel's or platform's overall identity and values. 🌀 Current Trends: Staying ahead of the curve and understanding evolving viewer preferences is essential. 👁️ Talent & Creative Team: The involvement of reputable talent and a strong creative team can significantly enhance a project's appeal. If you boil this down to own mantra, that I keep on telling clients and myself, I would say it is always about RELEVANCE. Is the content relevant to a specific audience, and if that audience is either relevant for advertisers or for subscription revenue, than you have for sure made the right choice. What are your suggestions on what to look for in good content? #tvcontent #tvstrategy #contentcuration #tvdistribution #tvplatforms #streaming