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Insider Intelligence forecasts a 15% increase in TV and video content consumption across APAC from 2023 to 2025. According to media publication Campaign Asia 📈 OTT platforms have surged in popularity, with APAC leading the world in growth. What's driving this shift? A rising preference for regional content! Korean content, for instance, has seen a 21% increase in popularity across Southeast Asia and tops the charts in Indonesia and the Philippines. 🎥✨ Chinese and Thai content are also gaining traction, with Thai dramas making waves beyond Thailand’s borders. Adding to the mix are regional OTT players who are now capitalising on this trend, offering more localised content at competitive prices—30% to 50% lower than international platforms like Netflix. This blend of hyper-localization and globalization is reshaping media consumption in APAC, and plays an interesting role for advertisers looking to diversify their media plan and extend their reach within the digital landscape.   To learn more, you can read the full article here: Campaign Asia https://lnkd.in/gGUifs_z hashtag#SoutheastAsia hashtag#OTT hashtag#Streaming hashtag#MediaTrends hashtag#DigitalMarketing

🌟🎥 Exciting 2024 News Alert: The Love for Live Content in Southeast Asia is Unstoppable! 🎉📱 Live streaming has taken Southeast Asia by storm, and the numbers are in – it's more than just a trend, it's a way of life! 🚀 From Vietnam to the Philippines, and especially here in Indonesia, the passion for live video is undeniable. 🌏💥 Did you know? In Vietnam alone, a whopping one-third of consumers are spending significant chunks of their day glued to live streams, with similar trends across the region! 📈 And when it comes to live streaming for games, the growth rate is jaw-dropping, reaching up to 10.2% annually! 🎮💰 But that's not all – live commerce is revolutionizing the way we shop! 🛍️💻 Over 63% of Southeast Asians have made purchases while tuning in to live shopping sales, proving that the future of retail is live! 💳🛒 And guess what? Indonesia leads the charge with the highest number of active viewers, making it the reigning champion of live streaming! 🥇🇮🇩 And here's where it gets even more exciting! Glance, an unconsolidated subsidiary of InMobi Group, is at the forefront of this revolution. Glance's 'smart lock screen' is changing the game by seamlessly delivering relevant live content to users without the need for searching or downloading apps. With over 450 million smartphones worldwide, Glance Lock Screen is redefining how we experience content on our mobile devices! 📲✨ As we fast forward into the future, projections estimate that the global live-streaming market will hit a staggering $3 billion in value by 2027, with Asia leading the way! 📈🌟 So buckle up, Southeast Asia, because the love for live content is here to stay! 💖📹 #LiveStreaming #SoutheastAsia #Indonesia #FutureOfEntertainment #DigitalRevolution #Glance #InMobi

Southeast Asia's premium VOD sector sees 11% revenue growth in 1H 2024, fueled by strong demand for Korean, Chinese, US, and Japanese content #BrandWagon #SoutheastAsiaVOD #KoreanContent #StreamingGrowth #NetflixMarketShare #LocalContent Media Partners Asia

OSMU One-source, multi-use. Just rolls off the tongue, doesn't it? Focusing on adapting a single piece of content for multiple platforms or formats, OSMU often retells the same story or conveying the same information in different ways. It has been a key-component of K-Content's success over the last decade. Leaning-in At the Advertising Week Asia Conference in Tokyo and the StartUp:Con Conference in Seoul, the OSMU strategy used by K-Content was highlighted over and over again. In particular, having the source material repurposed through social channels, mass-media, streaming services, pop-up shops, etc, K-Content is driving a significant amount of the entire Korean economy. How it rolls The OSMU strategy allows production costs to roll across multiple platforms, generating diverse revenue streams that roll profits back into the business. It requires developing one core piece of content that is then adapted, whereas transmedia necessitates creating multiple unique pieces of content.Typically requiring fewer resources in terms of creative personnel, time, and production costs. It's often relatively cheap and easy to scale OSMU content to additional platforms or formats. OSMU presents less financial risk since it's based on a single proven concept. This should catch the attention of another certain East Asian country, whose appetite for risk only surfaces in a niji-kai or later..... Night Owls roll too The hours of 6pm to 6am also benefit as the global nighttime economy has a significant connection to Korean content, particularly in the context of Korean popular culture (K-pop, K-dramas) and urban lifestyle. Tourists flock to Gangnam to see the lights, people watch and consume in this K-Mecca.'' All-in Where this success goes from here is not pre-determined as nothing ever is. However, Korea and its gov't are "all-in" on the soft power of K-Content are willing to invest. Not quite "ride or die", but the investment is definitely "heavy-up". KOREA CREATIVE CONTENT AGENCY #kdrama #kpop #gangnam ADWEEK #startupcon #streamingwars #foreigncontent #OSMU #adweekasia #socialcommerce #softpower

A simple yet powerful truth. Japan's online video industry is booming. Are you ready to monetize? Media Partners Asia predicted in a new report titled "The Future of Japan's Video Industry”, that Japan's online video industry is projected to grow at a 7% compound annual growth rate over the next five years, making up 45% of total screen revenue by 2029. Did you know that in 2023 alone, anime monetization in Japan reached a staggering US$2.5 billion? Streaming accounted for half of this revenue, highlighting a massive shift towards online platforms. At Truvid, we're thrilled to be part of this dynamic market - one of our biggest globally. We believe now is the perfect time for publishers to tap into this explosive growth. By integrating high-quality video content into your platforms, you can engage audiences like never before and unlock new revenue streams. It's about... → Accessing original video content → Seamlessly incorporating video content to start monetizing from day one → Elevating your content strategy and growing your business These are the opportunities that define the future of video monetization. And they are here for you to seize. Ready to get started? Let's connect and make the most of Japan's booming online video industry! #Truvid #JapanVideoMarket #ContentMonetization #OnlineVideoGrowth

Hey Folks I just dove into some insightful research from AMPD on Southeast Asia's OTT landscape, and the dynamics are genuinely intriguing. Southeast Asia's premium VOD sector is holding steady, with total viewership reaching 96.3 billion minutes and subscriptions climbing to 48.5 million, including 652,000 new subscribers this quarter alone. Gen Z and younger Millennials are leading the charge, with their preferences shaping the content landscape—no surprise that Korean dramas account for 30% of premium VOD viewership. US content is close behind, but what really stands out is the rise of local content, especially in Indonesia and Thailand. Meanwhile, Sports and Live events continue to draw massive audiences across the region. But here's the kicker: Price sensitivity remains high despite the significant growth in paid subscriptions. Many viewers still prefer ad-supported plans over paid subscriptions, leading to projections that AVOD revenue will outshine SVOD—with $9 billion vs. $4 billion in growth expected from 2023 to 2029. So, what will it take to win in this ad-driven space? The answer lies in Scale, Quality Content, and Smart, Data-Driven Strategies. This brings us to my next big question: Will the American giants (Netflix, Apple, HBO, Amazon,..) dominate by adapting to local tastes, or will homegrown platforms (Viu, Vidio, iQIYI,..) leverage their deep understanding of regional markets? Or could TikTok be the ultimate winner, with its unique ability to predict what content you'll love even before you realize it? What's your take? How do you see the future of streaming in Southeast Asia unfolding? #StreamingTrends #SoutheastAsia #DigitalMedia #OTTPlatforms

Our Services (What We Do?) - Digital Content Creation: KJM Production will assist you in producing Digital Content for your customer engagement needs. We believe that Indonesia has lot of creative minds. But sometimes stumble in the production sector due to many factors. - Product Videos: Engaging product video exhibits visual motion, and emphasize a product's unique features. - Event Documentation: Create a stylish record of event and communicate with wider audiences. Every moment is priceless and unrepeatable, that makes an every event have lots of new stories and moments that needs to be captured. - Live Streaming Services: We also specialized in Live Streaming Services supported with professional equipment. Live Streaming in a social media platform is the new trend in this era. Where everyone can stream anywhere and anytime.

Elevate your business with the right live streaming platform! 🌟 Are you leveraging TikTok Live's vibrant community for brand engagement? Or maximizing Shopee Live's e-commerce integration for sales? 🛍️🔍 Discover which platform aligns with your business goals! For a tailored strategy, consider Ecomax for unmatched live streaming success. 💡📊 Connect with us for insights that transform viewers into customers! #BusinessStrategy #Ecomax #LiveStreamingExcellence

A comprehensive trends analysis of Southeast Asian media markets reveals significant digital advertising growth and streaming platform expansion, with Indonesia, Thailand and Vietnam emerging as key territories for content development and format adaptation. https://lnkd.in/gduCh-6C

Regional OTT platforms are here to stay, reflecting Indians' growing affinity for local languages and culture 🇮🇳. However, to thrive, they need to broaden their regional and content offerings 🎥. Expansion requires funding, and many are actively seeking new investments 💰. #ott #indianregionalcontent #content #growth #india