Samsung Ads APAC

🎬 And that's a wrap! October has been an action-packed month for Samsung Ads, and we're excited to share the highlights! From the launch of new Samsung TV Plus channels to our strong presence at #MIPCOM, the teams across #ANZ, #India, and #SoutheastAsia have been busy making waves. We've had the privilege of engaging in high-impact events, forming new strategic partnerships, and continuing to drive innovative campaigns that are reshaping the advertising landscape in APAC. Want to catch up on all the exciting updates and key moments from October? Click below for the full scoop! #SamsungAdsNewsletter #APAC #October

And the celebrations continue! The Samsung Ads India End of Year Soiree series made its next stop amongst the end of year celebrations, in Aamchi Mumbai. The evening brought together our valued advertisers, content partners, and clients. A big thank you to everyone who attended the Mumbai event and made the evening so special. With such a vibrant group of clients and partners, we can't wait to collaborate with all of you to create path breaking #CTV campaigns in 2025. Interested in learning more about our latest solutions? Reach out to your Samsung Ads India representative. #SamsungAdsIndia #SamsungAdsEvents #TeamEvents #EndOfYear #streaming #smartTV #FAST

As organizations look toward 2025, Southeast Asia is poised for major transformation. MARKETECH APAC spoke to Alex Spurzem, Samsung Ads Managing Director of Southeast Asia and Oceania, about the key trends shaping the Marketing and Advertising industry, including Connected TV (CTV), Free Ad-Supported Streaming TV (FAST), and regional content: 🔌 CTV Growth: Southeast Asia is set to outpace markets like Australia in CTV adoption, with Smart TV ownership and ad-supported streaming driving a surge in CTV ad spend, up 43% in Q1 2024. 📺 FAST’s Rise: With more Smart TVs in homes, Southeast Asia is on track to contribute $796 million to global FAST revenues by 2027, offering a cost-effective, ad-supported alternative to SVOD. 🎬 Localized Content: Southeast Asia’s diverse culture allows for highly engaging content, providing advertisers access to key markets like Indonesia, Thailand, and Vietnam as FAST services grow. 2025 is set to be a game-changer for digital advertising in Southeast Asia. To read more, click here: https://lnkd.in/gr7G-gj4 🌟 #Advertising #SoutheastAsia #CTV #FAST #SmartTV #DigitalMarketing #RegionalContent #2025Trends #AdTech

🎤 Late-night fans, rejoice! "Letterman TV" a brand-new channel streaming 24/7 will be arriving in Australia and New Zealand in early 2025, exclusively on Samsung TV Plus! The channel will include about 4,000 hours of the late-night great's original video, allowing fans to relive the iconic moments and celebrity interviews from the Late Show with David Letterman. Exclusive fresh commentary makes this a must-watch for both longtime fans and new viewers, so watch this space! As Letterman puts it, “Now I can watch myself age without looking in the mirror!” To learn more click here:  https://lnkd.in/gzMKACSZ #DavidLetterman #SamsungTVPlus #FAST #FreeStreaming #LateNightComedy

Attention doesn’t equal ad acceptance As 2024 wraps up, AdNews Australia caught up with Alex Spurzem, Samsung Ads Managing Director of Southeast Asia and Oceania, to discuss the current and future state of TV advertising. This year saw joint industry committees (JICs) uniting competitors around shared measurement standards, simplifying fragmented data across streaming platforms and improving advertisers' understanding of audience behaviors, leading to stronger ROI through streaming TV. So, what's next? Due to the fast-evolving landscape of Connected TV (CTV) it’s no longer enough to focus solely on ‘if’ viewers paid attention to an ad. In 2025 and beyond, Advertisers will be focusing on understanding where the viewer is on their journey. The next wave of success metrics will layer attention metrics with emotional response. Brands will increasingly evaluate how viewers ‘felt’ about an ad and their willingness to see more. Additionally, smart TV interfaces are becoming prime real estate for brands, with major acquisitions highlighting the power of user data. To read the full article, click here: https://lnkd.in/g-KrWG9b #SamsungAds #Streaming #CTV #2024Predictions #TVAdvertising

Time to celebrate! 🥳 Samsung Ads India celebrated our collaboration with fabulous advertisers, content partners and fantastic clients at our first ever End of Year Soiree. Thank you to all who attended the Soiree held in Gurugram where we celebrated the work that drove impactful outcomes throughout this year! With such a vibrant group of clients and partners, we can't wait to see what the future holds for CTV in India. Interested in learning more on our latest solutions? Reach out to your Samsung Ads India representative. Prabhvir Sahmey Kunal Mehta Nishit Kanchan Roy Kim (김동광) Banya Saikia Deeksha Dohare Pratik Datey Rahul Gupta Kalagya Vatsa Abhijit Mohanty Bhavna Saincher Mervin Vishal Shreya Chauhan Somesh Pawar Shreerang Mane Tanvi Khot Vikram Chande #SamsungAdsIndia #SamsungAdsEvents #TeamEvents #EndOfYear

In a crowded retail landscape, standing out is tough—especially during key moments. Earlier this year MECCA Brands a leading luxury retailer launched a 1st Screen campaign on Samsung Smart TVs in Australia and New Zealand, promoting their exclusive Mother’s Day gift box. The goal? To cut through the noise and elevate their brand presence. The Power of ACR & CTV: Mecca became the first luxury retailer to use native ad formats on Samsung Smart TVs, integrating Automatic Content Recognition (ACR) technology for precise, data-driven targeting. This allowed the campaign to reach the right audience at the right moment—driving higher engagement. The campaign exceeded benchmarks in Click-Through Rates (CTR) and View Completion Rates (VCR) within Mecca’s category, proving how CTV and ACR, when aligned with a cultural event, can deliver exceptional results. Whether it’s Mother’s Day or any other key moment, CTV and ACR are powerful tools for reaching the right audience with precision and scale. Click here to learn more: https://lnkd.in/gSwtQdTy #CTV #ACR #BrandVisibility #DigitalMarketing #SamsungAds #RetailInnovation #AdTech #MarketingStrategy

Last week, the OTT Summit 2024 hosted by Asia Video Industry Association brought together the brightest minds in streaming and advertising across the region. The event was buzzing, with a market forecast by Dhivya T. from Media Partners Asia, followed by AVIA CEO Louis B. who unveiled AVIA's latest research on streaming trends in Indonesia and Thailand—grab your copy here 👉 https://lnkd.in/fePfiMB! For Samsung Ads, it was an incredible moment to showcase the future of FAST and CTV: 🎤 Ed Love shared how the recent launch of Samsung TV Plus in Southeast Asia is reshaping the streaming landscape. 🎤 Jolene Sng dove into what FAST and CTV mean for advertisers on a panel, highlighting new opportunities for brands to reach audiences. 🎤 Tushar Tyagi and Brigitte Slattery took the stage for the first-ever Samsung Ads upfront, showcasing game-changing case studies that demonstrate how advertisers are unlocking the full power of CTV. The future of OTT has never looked brighter! 🚀 #OTT #Streaming #FAST #CTV #SamsungTVPlus #Advertising

🚀 The power of streaming! 🚀 According to the latest research by Magnite, ads within India's streaming environment not only enhance ad recall but also cultivates greater trust and drives purchase intent, making it an imperative part for advertisers digital media strategy. Their research revealed that streaming TV ads have an 11% higher unaided recall rate compared to video-sharing platforms. In fact, 32% of viewers often purchase products after seeing ads on these platforms. Additionally, 86% of viewers pay attention to ads on streaming TV, and 88% trust the brands they see on streaming TV. With increased internet access and Smart TV adoption, India’s streaming TV audience is rapidly growing, creating unparalleled opportunities for digital advertisers. Click here to read more: https://lnkd.in/g9Ri5XwV #DigitalAdvertising #StreamingTV #AdTech

2025 is looking bright for #CTV!🚀 In the latest episode of Magnite's eMpower Series, Prabhvir Sahmey from Samsung Ads shares insights on the rise of Connected TV across India's digital advertising landscape and the crucial role educators play in boosting brand investment in #CTV advertising. Find more: Watch the full interview https://lnkd.in/gXgRhKeX