LG Ad Solutions

🎮 Ready to Play? Take Your Advertising Strategy to the Big Screen! Did you know 81% of US gamers are more likely to purchase games they see advertised on TV—and they love interactive ad formats? 🎯 This is your chance to tap into a highly engaged audience and drive results with CTV advertising. 👉 Dive into more insights below: https://hubs.ly/Q02_pQt50

🎮 Gamers, Get Ready to Level Up Your Advertising Strategy! Did you know 72% of UK gamers find streaming TV ads more relevant than traditional TV ads, and 83% prefer tailored advertising? 🎯 This is your chance to tap into a highly engaged audience and drive results with CTV advertising. 👉 Dive into our new Connected Gamer Study to uncover insights and strategies for reaching gamers where they play: https://hubs.ly/Q02_pq7Z0

Exciting news! LG Ad Solutions renewed its global partnership with Magnite, leveraging ClearLine and SpringServe to empower advertisers with transparency, control, and innovative programmatic ad formats. 📺✨ Watch Kelly McMahon, our SVP of Global Operations, share more: https://hubs.ly/Q02_4Hfz0 #CTV #Programmatic

LG has joined forces with Famobi, a German HTML game development studio, to introduce the first games playable with the LG Magic Remote. This collaboration aims to enhance the gaming experience by providing greater ease and enjoyment. The newly introduced games are optimized for seamless play with the LG Magic Remote, offering an interactive experience that enhances enjoyment and connection for family and friends. https://lnkd.in/gF_tj_JW

Looking forward to it!

📊 Post-election insights reveal how CTV transformed voter engagement in 2024! Ad-supported streaming proved pivotal, with over 80% of registered voters actively streaming and 54% replacing traditional TV with streaming services. ☑️Key takeaways include the rise of FAST channels, enhanced creative approaches, and the necessity of trusted brands for political advertisers. Tomorrow, Andrew Yolles will join Danielle Sklarew, Bill Redding, Jessica Justus, and Shannon Brooks Chatlos at the Campaigns & Elections Postscript Conference for a post-Election analysis and the role CTV played in connecting with connecting with voters. Don't miss it! https://hubs.ly/Q02-dQ630 #CTV #PoliticalAdvertising #StreamingInsights

Looking for a weekend listen to elevate your ad strategy? 🎙️ In Episode 27 of the #AdTechHeroes podcast, Tony Marlow, CMO at LG Ad Solutions, explores with Dal, how economic trends are influencing consumer viewing habits. With more audiences turning to ad-supported #CTV, marketers must rethink their strategies to stay visible & relevant. 🦸♂📺 🎧 Put on your headphones & tune in: Spotify: https://sptfy.com/NaX4 Apple Podcasts: https://lnkd.in/duqUzbtW YouTube: https://lnkd.in/dsasUeXJ #AdTech #AdTechExperts #DigitalAdvertising #ContextualAdvertising #CTV

Only 40 days until 2025 CES kicks off - but who is counting? 😎 Stay tuned for more information on how to connect with the LG Ad Solutions team at CES this year! #CES2025 #CTV #Streaming #advertising

🛍️ Beauty Brands, It’s Time to Shine This Black Friday and Cyber Monday! Did you know that 48% of beauty shoppers plan to purchase beauty products during Black Friday and Cyber Monday sales? With so many shoppers ready to make decisions, this is the moment for beauty advertisers to leverage CTV advertising to capture attention and guide customers through the purchase journey. 👉Check out our recent Beauty & The Screen report to uncover how CTV is reshaping the future of beauty advertising: https://hubs.ly/Q02Y-bF60 #BlackFriday #CyberMonday #BeautyAdvertising #CTV #AdTech #LGAdSolutions

🌟 New Report Out Today: Beauty & the Screen 🌟 Our latest report dives deep into beauty shoppers' relationship with CTV advertising and features exclusive insights from L’Oréal on how they leverage CTV to connect with beauty audiences. Here’s a sneak peek at some key findings: 💄 53% of female beauty shoppers say TV ads influence their purchasing decisions. 📺 68% pay attention to TV ads for beauty products, with 59% trying new brands after seeing ads. 🛍️ 53% wish TV ads made it easier to buy products directly, with 78% likely to purchase after scanning a QR code on a TV ad. 🧴 High-spending shoppers are 152% more likely to have product subscriptions and represent 16% of all beauty and grooming shoppers. CTV ads are proving to be a powerful tool for beauty brands, driving awareness and action across the purchase funnel. 👉 Read the full report to uncover how CTV is reshaping the future of beauty advertising: https://hubs.ly/Q02Z28Bz0 #CTV #BeautyAdvertising #Insights #LOréal #AdTech