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📣 Check out our case study from Vodafone! Vodafone successfully drove incremental reach with Samsung's CTV supply through Adform. 🚀 With the rise of on-demand viewing habits, Vodafone wanted to reach viewers who don't typically watch traditional TV. Adform's integration with CTV vendors, including Samsung, provided Vodafone with access to a wider audience that spends more time on their favorite streaming services. Curious to learn more about how Vodafone achieved this? Check out the attached case study to discover the other ways Adform has driven value for leading brands. Here is the link to the case study: https://lnkd.in/dcGVxKya #CTV #advertising #digitalmarketing #casestudy #Vodafone #Samsung #Adform

The growth of Connected TV(CTV) has been remarkable in recent years and it is majorly due to technological advancements and changing consumer behaviors. CTV has emerged a disruptive force due to affordable High speed Internet penetration in Indian Markets both Mobile as well as Fiber based Internet Services, Consumers switching to Smart TV's and other streaming devices, People shifting to watch more Content on OTT Platforms, high price Smart TV;s available on affordable EMI's and all this has propelled the growth of CTV ecosystem in India. CTV offers a Big opportunity to Advertisers also to plan their Advertisement strategies so to amplify their Brand success. CTV advertising can help brands reach audiences where they are already consuming content. It is expected that Advertisement spend through CTV Platform will touch $500 million by 2027 in India. #ctv #advertising

Out of this whopping amount, the share of OTT platforms was Rs. 31,800 crores. On the other hand, Meta earned 16,500 crores. Given the growing preference for OTT platforms over cable TV among Indians, a question that arises is- Will OTT platforms soon take over cable TV in Indian houses? #eikova #digitalmedia #ott #platform #media #digitalmarketingagency #marketing

CTV advertising is currently on top of the list of brands' choices to increase their brand voice on big screens. Let's first understand what CTV is in a simple way: Connected TV, often referred to as simply CTV, is television programming that is consumed on a television set and delivered through the internet. Let's understand with example , if Watching YouTube videos on your television set via a internet connect /Google Chromecast device is CTV. Watching Apple TV+ via an streaming device is CTV. Binging entire seasons of any popular Seasons through the Netflix app that came installed on your #samsung smart TV or #xiaomi is CTV. As long as it’s streamed through the internet and watched on a television console, it’s considered CTV. Definitely one question come from most of the audience is what is the difference between OTT & CTV because both are act like same but OTT, or over-the-top television, is slightly different from CTV. OTT is a broader term used to describe digital video streamed on any device — desktop, mobile, and, yes, a television set. CTV is a subset of OTT. #programmatic Samsung Ads APAC Xiaomi India #ctv Google Ads #digitalmarketing #ctvadvertising

According to Campaign US, streaming TV continues to dominate, with a 40% increase in streaming time in June, pushing connected TV (CTV) to its highest share of TV usage ever. As consumers increasingly shift to CTV, advertisers are taking notice, with 56% of marketers now identifying it as the top consumer trend, surpassing even AI in importance. 📺 Read the full article here → https://lnkd.in/eWKbUsDX   At Experian, we can improve CTV advertising with data and identity solutions that provide accurate cross-channel reach and measurement. Our recent partnerships with Samsung Electronics, Madhive, Roku, Cadent and Ampersand integrate Experian’s audiences in leading CTV platforms.     As CTV continues to rise, how can advertisers best use data and innovative formats to engage audiences in this shifting environment?    Learn more about Experian's TV advertising partners here → https://lnkd.in/dYYx25Ba   #CTV #MarketingInnovation #AdTech #Experian

For companies gearing up to launch their OTT platform, strategising the rollout is crucial. While the temptation to be available across all platforms at once is understandable, a phased approach can be more prudent. Begin with platforms that align closely with your audience's preferences and behaviour. Leverage JWP (JW Player)'s in-depth video analytics to track performance & engagement metrics and iteratively refine your business strategy post-launch. By adopting a phased approach, companies can allocate resources more efficiently, minimise risks, and adapt to market dynamics effectively. #jwp #VOD #LiveStreaming #Broadcasting #Publishing #Streamingmedia #Sports #technology #Advertising #Strategy #Digitaladvertising #Media #digitalmedia #OTT #contentcreators #contentstrategy

#whatmakesthedifference SWEET.TV OTT solutions - access to high-tech streaming innovations 🚀 In the swiftly evolving streaming market and customer expectations, staying ahead requires not just keeping pace with trends but setting them! Knowing this fact, we have one important feature in our Company - we make all SWEET.TV's progress available to our OTT white-label/franchise partners. Firstly, SWEET.TV in-house team works 24/7 on our OTT product. It makes us innovative and allows to implement the latest features, enhancing user experience and monetisation. Next, we believe in the power of collaboration and share of the progress. Our OTT white-label partners benefit from our innovations, such as:   - FAST engine integration: creating new revenue streams through this innovative instrument for our partners.   - AI localisation: making live TV and VOD content accessible across numerous territories in high quality.   - Dynamic Ad Insertion: enabling extra revenue for partners by seamlessly stitching targeted ads into classic linear TV channels' feed. - ...and there is plenty more to come! To put it simply - SWEET.TV's commitment to innovation means our partners are always on the cutting edge. We share and make accessible all progress, ensuring our B2B partners get maximum in the dynamic world of OTT. #OTTInnovation #WhiteLabelPartnership #StreamingTrends #SWEETTVProgress #OTT #streaming #AI #localisation #DAI #SWEETTV #VOD #TV #FAST

Looking forward to views from Sunil Naryani , dentsu and Anannya Paliwal, Omnicom Media Group Asia Pacific on the requirements of buyers and planners from the Streaming and CTV industry and the allied ecosytem that makes advertising meaningful for brands and agencies. Have you acquired your tickets yet? #AVIA #Streaming #CTV #Advertising #MicrosoftMonetize #MicrosoftAdvertising

📊 On this #WorldTVDay, we’re talking about Connected TVs & the ‘competition for eyeballs’ 📺👀 📺 As more Europeans turn to online content on their TV sets, the media landscape is undergoing a massive shift. Connected TVs (CTV) are reshaping how audiences experience media, creating new opportunities for both traditional broadcasters & global streaming platforms. 📱💻 Our takeaways: ➕ TV is more than ‘TV’: TV today is much broader than traditional “linear” broadcasts. The definition now spans on-demand, streaming & digital-first experiences across multiple devices, allowing audiences to connect with content however they choose. 🧬 PSM’s role in the mix: Public service media (PSM) remains essential but is adapting to stand out in an increasingly crowded, on-demand environment while staying true to its mission. 🕵️ Discoverability challenges: In a highly competitive space, it’s more important than ever to ensure quality programming reaches audiences amidst the abundance of content. 📏Complexities in audience measurement: As more people watch via CTV apps, finding effective ways to measure engagement is essential for demonstrating PSM’s ongoing value in a digital-first world. 💡 Our Members can get a full view of these insights & more by downloading this new report from our Media Intelligence Service ‘The Connected TV Landscape’: https://lnkd.in/gysjDAsK 🔮 Discover how the future of TV is unfolding & what it means for broadcasters & content creators across Europe. #WorldTVDay #ConnectedTVs #PublicServiceMedia #FutureOfTV

📺 Understanding the Difference Between CTV and OTT 📱 In the ever-evolving landscape of digital streaming, two terms you've likely encountered are CTV (Connected TV) and OTT (Over-The-Top). While they're often used interchangeably, there are nuanced differences between the two that are worth exploring. 🔍 CTV (Connected TV): Refers to any television set that can be connected to the internet and access content beyond traditional broadcasting channels. These include Smart TVs, gaming consoles, and streaming devices like Roku or Amazon Fire Stick. CTV allows viewers to stream content from various sources, including subscription-based services, free ad-supported platforms, and even live TV channels via the internet. 📱 OTT (Over-The-Top): OTT, on the other hand, encompasses any content delivered over the internet without requiring users to subscribe to traditional cable or satellite TV services. This includes streaming services like Netflix, Hulu, and Disney+, as well as social media platforms offering video content, such as YouTube and TikTok. Essentially, OTT bypasses traditional distribution channels, providing viewers with direct access to content via the internet. 🤔 So, what's the key difference? While CTV refers specifically to the hardware (the television set itself) that enables internet connectivity, OTT encompasses the broader spectrum of content delivery over the internet, including on CTV devices but also on computers, smartphones, and tablets. 💡 Why does it matter? Understanding the distinction between CTV and OTT is crucial for businesses and advertisers navigating the digital advertising landscape. With the rise of streaming services and the shift away from traditional TV viewing, leveraging both CTV and OTT platforms can help reach audiences across various devices and consumption habits. In summary, while CTV and OTT are closely related concepts, CTV focuses on the hardware aspect of internet-connected TVs, while OTT encompasses the broader spectrum of content delivery over the internet. Embracing both can be pivotal in crafting comprehensive digital strategies tailored to today's diverse viewing habits. #CTV #OTT #DigitalStreaming #DigitalMarketing #Advertising #ConnectedTV #OverTheTop #StreamingServices #ContentDelivery #DigitalStrategy 📺📱