Rugilė Barauskaitė

How I wrote the best performing advertorial for a big Slovenian supplement brand 👇 *Scaling is still in progress….* 1️⃣ Searched Adspy for best performing advertorials (every niche I could find). 2️⃣ Researched heavily our ICP, our product and what ingredients in the product even do. (ChatGPT 🙇‍♂️) 3️⃣ Copied the structure of one that has the same awarness level! 4️⃣ Dumb down the text. GPT was helping, explaining me complex processes as I’m a 5 years old. Makes it easy to read. 5️⃣ Added pain-solution images to the advertorial. 6️⃣ Used same images as ads. Used lead as my copy, and parts of advertorial as headlines. Now:  ✅ Testing different variations of best creatives. ✅ Testing completely new creative ideas. ✅ Testing different advertorial headlines. ✅ Testing different advertorial look. (lil fancier) Overall ROAS: 1.6 💩 AOV: 76.14 € CTR: 9.17% 👀 CPC: 0.40 € ❌ Video creatives not tested yet! 🏅 Goal: ROAS over 2 and then we scale 🚀 If you need help with advertorials or want to swipe best supplement ads, DM or comment “advertorial”. 🤝

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Have you ever played the game 'Temple Run'? 🎮 Recently, I started playing again just to test my concentration skills 😂, but it made me realize some interesting facts about work-life balance. Here they are: 1️⃣ Keep running and keep collecting coins - just like in the game, in life, we need to keep going and keep working to achieve our goals. 2️⃣ You can't stop, keep going - just like the character in the game, we can't stop, we need to keep moving forward even if we face hurdles. (on automated mode as well) 3️⃣ You gain power-ups - in life, we also gain power-ups like skills, knowledge, and experience, which help us overcome obstacles and achieve success. 4️⃣ You will keep running, and there is no end - just like in the game, there is no finish line in life, but we can celebrate small victories along the way. 5️⃣ You will die, but you can always try again - in the game, the character dies, but we can always start again. Similarly, in life, we may face failures, but we can always learn from them and try again. What do you think about these similarities between life and any game you play ? Let us discuss in the comments below! 👇 #celebratesmallwins ✨

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Want to be a top marketing leader?🥹 You better polish your crisis management skills!😲 As you grow in your marketing career, managing conflicts and crisis and convincing stakeholders probably becomes one of the most important day to day tasks.✅ Anddd if you are in a client side role👇 How you manage your client, and how you become the bridge between your team and client, whilst keeping your team motivated IS NOT EASY!🙈 Irony is that nobody really talks about it.❌ Nobody talks about how to prepare and handle such situations.🥲 Until now!🥰 Manvi Shah and Abhinav Arora have been doing a series of mock interviews with leaders who are actually killing it.🎉 Lucky me, I was part of one such episode which is now live! (Thanks a lot❤️) So if you are in marketing, checkout how I generally manage really tough situations!😎 Trust me you will have as much fun watching the full episode as I had shooting it with both of them. (Link in comments)👇👇 PS: I would have definitely hired myself after this interview 😎😂 #saas #marketing #crisis #crisismanagement #saasmarketing #mockinterview #situation #podcast

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[THE MOST EPIC ULTIMATE GUIDE] How to scale SEO content without sacrificing quality! 150 slides! These are the slides from my workshop last week at the Zagreb SEO Summit. Slides and slides of pure awesomeness! → Check it out. → Let me know what you think. → Much love to all of you my SEO buddies!

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🚀 Ready to Scale Your Brand with a Dedicated Media Buyer? 🚀 Hi, I'm Kgotso Serage, a passionate and detail-driven media buyer with hands-on experience in e-commerce and lead generation campaigns. I'm eager to take the next step in my career by contributing to a forward-thinking brand. 💡 Here’s What I Bring to the Table: Collaborated with a Senior Media Buyer managing $2M/year in ad spend, delivering an average ROAS of 5x. Gained practical expertise in creating, analyzing, and optimizing campaigns tailored to boost performance and ROI. Familiar with advanced tools and strategies to maximize ad efficiency and effectiveness across platforms. Why Your Brand Needs Me: I’ll help elevate your ad performance with data-driven strategies and a focus on measurable results. My dedicated approach ensures your campaigns receive the personalized attention they need to thrive. 🎯 Bonus: I’d love to provide value upfront! If you're curious about how to optimize your ad strategy, I can create a free Loom video with tailored insights and actionable recommendations for your campaigns. Let’s connect and discuss how I can help grow your brand! Feel free to send me a message or email me at [email protected]. #MediaBuyer #DigitalMarketing #OpenToWork #Advertising #Growth

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🌟 What awaits us in 2025? TOP 10 trends for business and marketing 🌟 The year 2025 promises to be innovative and dynamic. Here are the main trends to consider: 🎬 Video is at the peak of popularity Cooperation between TV and streaming creates new opportunities. It's time to experiment with formats to keep the audience's attention. 📱 Social media: the battle for attention Creativity is becoming a must-have, as only 1/3 of users have a positive perception of advertising. In 2025, you will need to surprise even more! 🤖 Artificial intelligence is under control Transparency is the key. 40% of people do not trust AI in advertising. Be honest about how you use it. 🌱 Sustainability = the new normal Sustainability adds billions to brand capitalization. Responsibility wins! 🎭 The era of creators The creative economy is estimated to be worth $480 billion by 2027. This is the time for collaboration between brands and content creators. 😌 Inclusivity is not a trend, but a duty 80% of consumers monitor how brands support diversity. It's more than a reputation - it's trust. 📊 Demographic challenges Slowing population growth (<1%) is forcing brands to look for new markets and build loyalty. 💡 Innovation is the secret of success Companies that constantly invest in innovation are twice as likely to become market leaders. 🏪 Retail media becomes a leader By 2028, 25% of advertising budgets in the US will be invested in retail media. 📺 Live streaming is taking over the world China sets the trend: half of the population is already actively using live streams. This is the future of trust and interaction. 💫2025 will bring many new business opportunities. Open up to change, experiment and build strong connections with your audience!🎥📊🌍 #Marketing #Innovation #Brands #Trends2025 #Eco-friendliness #Creativity #Inclusivity #LiveStreaming #SMM #PPC #adindexagency

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Why is it so important to optimize your website and how does it affect your business?🚀 In the modern world, every business strives to be noticed online. But just having a website is not enough - it is important that it is optimized. Why is it so important? Let's find out! 1️⃣ Better visibility in search engines: Website optimization helps you rank higher on Google and other search engines. This means more organic traffic, as users are more likely to contact your business if they see it on the first page of results. 🔍 2️⃣ Improved user experience: Fast loading speed, easy navigation, and mobile responsiveness are the key factors of a successful website. Visitors will quickly leave a website that takes a long time to load or is difficult to use. Therefore, optimization improves user experience and increases conversions. 📱💨 3️⃣ Increase the level of trust: An optimized website creates a positive impression of your brand. Users are more likely to trust businesses with professionally designed and fast web resources. 🤝 4️⃣ Competitive advantage: If your website works better than your competitors, you will get more customers. In a world where competition is high, every technical nuance can be a decisive factor for a client to choose your company. 🏆 Website optimization is an investment in the future of your business that helps to increase visibility, customer loyalty, and ultimately revenue. Don't put it off for later!🔧✨ #SEO #SiteOptimization #DigitalMarketing #UserExperience #BusinessDevelopment #SearchOptimization #Conversions #InternetMarketing #adindexagency

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Can we pause for a second and discuss that marketing is NOT only the responsibility of the marketing department? It's your whole business (or brand, if you wish), seen as the final result—from your customer's point of view. It doesn't really matter which industry you're in - it applies everywhere where your client comes in touch with your company. Be it sales managers, accountants, developers - you name it. So your marketing may be fine-tuned and lead generating machine, but when the customer gets one lousy email or one arrgoant-bored-to-death phone call with your employee - that might be it. They might never return. Think about your own experience. Have you ever received an email full of grammar mistakes or a phone call in which you clearly felt that you were wasting the other person's precious time? How did that make you feel? Did you feel comfortable and sure about their product/service? Probably not. It is time that we break down the silos within our companies. Your people are the first ones who need to believe in what you are offering. If they are not convinced, if they don't believe in your product/service, why should your customers care? Here's my take: 🔹 Make sure everybody, and I mean EVERYBODY in your company, understands your goals, strategy, and the marketing behind it. 🔹 Educate your employees on the importance of integrating marketing principles into every interaction, be it sales calls, emails, demos, general appearance, etc. 🔹 Remember, your brand's reputation is at stake. First impressions do matter, and you only get one chance.

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Thank you, Science Says and Thomas McKinlay 🎓, for highlighting our research article! This study explores the impact of imaginative displays on customer purchase behavior. Imaginative displays are created by arranging multiple units of the same product into visually appealing and innovative forms, which can either be themed (e.g., shaped to mimic an object) or unthemed. Our findings reveal that when the form of an imaginative display aligns with the perceived benefits of the product, it can significantly enhance customer purchase behavior and boost product sales. This research was a rewarding collaboration with Di Wang and Li YAN 晏丽. 📖 Reference: Keh, H. T., Wang, D., & Yan, L. (2021). Gimmicky or effective? The effects of imaginative displays on customers’ purchase behavior. Journal of Marketing, 85(5), 109–127. 👉 Read the article here: https://lnkd.in/gS4spYiA #ImaginativeDisplay #Gimmick #Retailing #CustomerInference #ProductSales

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🚀 Let's network! 🚀 Let's use this space to exchange contacts so we can easily find the right specialist when the time comes. I'll go first! 🥰 My name is Yulia Plk and I'm a seasoned PR and communications professional with over 5 years of experience. I've had the pleasure of working with leading global brands such as Microsoft, Viber, Sony PlayStation, Socar and Procter & Gamble. How I can help: - Attract investment - Scale to new markets - Launch new products - Crisis communications - Building a resilient image - Enhance brand reputation - Increase audience engagement Now it's your turn! Share your contact details and tell us about yourself. #Networking #Connections #Collaborations #StrongerTogether #PlkMarketing

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Have a productive week! We are launching a new section - #lifeinsidethecompany We would like to periodically share insights that we introduce in the team. We have recently started testing one of the options for increasing employee skill levels, namely webinars. Some webinars are held by the management with all departments at the same time, while some are held separately by the heads of each department. The idea itself arose because even after reading the documents, it is difficult for some people to absorb the material and improve their skills. Moreover, some people do not always have the desire or time to read additional literature. And webinars gave us the opportunity to take a break for a while and listen to something useful) So far, we haven't held many webinars, but there have been some on topics such as promoting AI, time management, finding donors, etc. I will say that I have seen a lot of positive things in this. First of all, there is communication - questions are asked, answers are given, and so on, which makes it clear what gaps exist and how to solve them. Also, the team likes this format better, it is better absorbed, and it is convenient to show anything in practice. It was nice to see the preparation of the heads of the department and to see who can teach how (not only performers need to be taught, as it turned out). What do you think of this format of raising employees' skills? Or do you still prefer regulations? 👍 Like | 💬 Comment | ↪️ Share 📍 Follow Yevhen Humeniuk for more lifehacks, tips, and more! 📍

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How to use storytelling in the affiliate marketing 🧐 Many articles about storytelling emphasize that this marketing technique is useful for communicating brand values and creating a strong emotional connection with consumers. But is it ok for creating, for example, teaser adverts? In fact, you don't have to write an article, edit a video, or create a landing page to tell a story for a consumer. The story can be fit into a single banner with a lead-phrase. Hemingway's shortest six-word story may contain a sad tale, but it is in fact a newspaper ad (advert). COMPONENTS OF STORYTELLING 🎯 Purpose: in our case, an action for which we get paid. 👤 Hero, aka a personalized portrait of the CA. 📝 Plot, where our hero symbolically moves from point A to point B. ☝️ Morality, or, may we say, a call-to-action. THE 6 BASIC PLOTS OF ANY STORY ✒️ "From Dirt to Dukes" – a success story. ✒️ "From Dukes to Dirt" is the tragic twin brother of the previous story. ✒️ "Icarus" – the hero achieves everything and then loses it. ✒️ "The Man in the Pit" – the hero finds himself at the bottom, but overcomes difficulties. ✒️ "Cinderella" – the hero goes through a series of ups and downs, but everything ends with a happy end. ✒️ "Oedipus" -- also a series of ups and downs, but without happy end. AND HOW TO USE IT? Step 1: define the target (CPA), the hero (CA), and the moral (CTA). Step 2: take the story bases and write them out in the format "Point A ▶️ Point B". Step 3: write out options for the conditions of how the hero gets from point A to point B. Step 4: on the basis of 6 stories you can come up with banners and texts for advertising. This is how the method of storytelling turns into a method of brainstorming by light logical manipulations. Tell me in the comments, do you use storytelling when creating adverts? 🙂

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Finally! November has arrived! The time for cozy sweaters and warm drinks is upon us ☕ 🌸 𝐍𝐨𝐯𝐞𝐦𝐛𝐞𝐫 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐒𝐜𝐡𝐞𝐝𝐮𝐥𝐞: 👉𝐖𝐞𝐞𝐤 𝟏: Monday: Introduce November goals and upcoming projects for the month. Wednesday: Share a post about the importance of branding with a focus on logo design. Friday: A carousel showcasing November-inspired color palettes and design elements. 👉𝐖𝐞𝐞𝐤 𝟐: Tuesday: Post a design tip related to typography or alignment basics. Thursday: Highlight a recent client success story with visuals and feedback. 👉𝐖𝐞𝐞𝐤 𝟑: Monday: Post a “Day in the Life” behind-the-scenes, showing your workspace and workflow. Wednesday: Share a seasonal design trend—something new or unique for winter branding. Friday: Answer a few FAQs about design in a short video or story format. 👉𝐖𝐞𝐞𝐤 𝟒: Tuesday: Share an educational carousel on how to choose the right color scheme. Thursday: Reflect on November’s achievements and share future goals for December. Stay connected for fresh ideas and inspiration! Let’s make this month productive and creative together. Repost if you find this helpful :) #November2024 #November #winter #neelamartist #neelartistry

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