VERSO ALTO

What if falling in love didn’t have to come with consequences? What if every choice we made carried not just style but meaning? These are the questions that drove our collaboration with Looptex, a brand redefining fashion through creativity, passion, and a deeper purpose. Together, we embraced the idea that clothes aren’t just fabric - they are stories, journeys, and moments worth cherishing. Looptex.relove invites us to reimagine fashion. Instead of chasing the new, they celebrate what’s already here - giving second-hand clothing a second chance and proving that sustainability and style can walk hand in hand. This project reminded us that creativity has the power to inspire change. Through thoughtful ideas and meaningful choices, we can turn everyday items into something extraordinary. As the festive season approaches, we take this lesson to heart: there’s beauty in finding new life in the old, whether it’s through the clothes we wear or the moments we share. Let’s celebrate with purpose, passion, and a touch of re-love. And of course, thank you to the team: Client: Looptex Production - Vincenta August | VERSO ALTO Photographer - @zymante Video - Monika J. Models - @gerdq_med Styling - @gerdq_med Set Design - Miglė Petravičiūtė MUAH - @rositadi PA - Rugilė Barauskaitė

Our Head of Production Monika J. continues to deepen and improve her knowledge - this time we share her impressions from Tallinn!

The love - hate saga: AI and marketing specialists’ complicated relationship 💛 Over lunch, as we shared a slice of pie, our team drifted into a topic that’s on everyone's mind these days: THE RISE OF AI IN MARKETING - especially in the world of visuals, video, and production. It was one of those conversations where everyone’s viewpoint was just a little different, almost like looking at the future through a kaleidoscope of hopes, fears, and ideas.   One of us is deeply hopeful, envisioning AI AS A GATEWAY TO CREATIVITY and accessibility, opening doors for small brands to produce high-quality content that once required a hefty budget. They believe AI could be a true partner in our field, an enabler that lets us focus on creativity while the technology handles the production details.   On the opposite end, there’s a thread of doubt - another team member worries that this new AI wave might push us, the creatives, into a corner. What happens when AI starts crafting visuals at speeds and costs humans can’t match? Will brands even need us when AI can churn out perfection at the click of a button? To them, AI seems less of a companion and more of a competitor, one that’s advancing quickly.   And then there are those who look at the situation with quiet pragmatism, AI might change things, but the HUMAN TOUCH WILL ALWAYS CARRY A WEIGHT that technology can’t quite replicate. Maybe, once the novelty of AI-generated perfection wears off, people will actually crave the quirks and authenticity that only human creators can bring. Maybe we’ll see a world where the high-end brands still seek that irreplaceable human element, while AI democratizes content for smaller brands.   As we wrapped up our lunch, we couldn’t help but feel that each of these perspectives held a truth. The future of AI and marketing isn’t black or white; it’s a shifting, evolving landscape. But wherever it leads, one thing is clear - ADAPTATION IS KEY. We’re not looking to outrun AI or outsmart it but to understand where we fit in this new ecosystem - a world where technology is a tool, and we, as creatives, are here to wield it thoughtfully.

The TEKESIME Project: everything for love and unity 🩷 We’re proud to share the culmination of creativity, passion, and dedication: the TEKESIME project. This was our biggest “marriage” of ideas to date, brought together everything needed to celebrate unity in the most memorable ways. TEKESIME holds great amounts of inspiration, where every detail honors the art of togetherness. From wedding dress showcases to curated vendor collections, this project truly encapsulates the joy of the creative journey to "I do." Lesson learned: everything and anything is possible. Let’s dance at the most beautiful wedding in the prettiest dress... Here’s to more projects of love! Cheers! #VersoAlto #TEKESIME #WeddingExpo

Supporting women in film is critical to fostering an inclusive, diverse, and vibrant film industry in the Baltics, and we are proud to see Monika J. contributing to this mission! #BalticWomenInFilm #RigaIFF #WomenInFilm #BalticCinema #FilmIndustry #Mentorship #EmpoweringWomen

Special moments have to be a bit sour, like lemons. They have to tickle your senses, send electricity through your body, so that you slow down, feel and don’t forget. Was more than a pleasure to work together and slow a bit down Slowdown 🍋 Production - Vincenta August VERSO ALTO Photographer - @zymante Models - @emilijaknyzelyte @martynasjocionis Styling & Set Design - @emilijaknyzelyte MUAH - @rositadi Video - Monika J.