Kgotso Serage’s Post

𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐢𝐧𝐠 𝐂𝐥𝐢𝐞𝐧𝐭 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 📊 I am excited to share my experiences launching Google AdWords advertisements for 𝐟𝐢𝐭𝐭𝐞𝐝 𝐟𝐮𝐫𝐧𝐢𝐭𝐮𝐫𝐞 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬 while working with a 𝐟𝐚𝐧𝐭𝐚𝐬𝐭𝐢𝐜 𝐔𝐊 𝐚𝐠𝐞𝐧𝐜𝐲. Each campaign presents an opportunity to make connections, improve methods, and assist clients in reaching their ideal customers. 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐦𝐨𝐬𝐭 𝐫𝐞𝐜𝐞𝐧𝐭 𝐰𝐨𝐫𝐤 𝐢𝐧𝐜𝐥𝐮𝐝𝐞: A noticeable rise in lead submissions after changing the advertising to suit audience behaviour better. The ads are still relevant and thriving because of a consistently high optimization score. Close collaboration has resulted in better alignment with the client's aims, and the results have been fantastic! The strategy is simple: to achieve actual outcomes, it's all about combining sincere communication with data insights 💡. 𝐋𝐞𝐭'𝐬 𝐜𝐨𝐧𝐧𝐞𝐜𝐭 𝐢𝐟 𝐚𝐧𝐲𝐨𝐧𝐞 𝐢𝐬 𝐞𝐚𝐠𝐞𝐫 𝐭𝐨 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐨𝐫 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬! 𝐈 𝐰𝐨𝐮𝐥𝐝 𝐥𝐨𝐯𝐞 𝐭𝐨 𝐝𝐢𝐬𝐜𝐮𝐬𝐬 𝐰𝐚𝐲𝐬 𝐭𝐨 𝐜𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐞 𝐚𝐧𝐝 𝐦𝐚𝐤𝐞 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐬𝐡𝐢𝐧𝐞. 👉 Feel free to reach out at [email protected] or https://lnkd.in/g9DNfRwa, and let's schedule a chat! #GoogleAds #DigitalMarketing #LeadGeneration #ClientSuccess #PaidMedia #MizanArdin #WebAnalytics #DigitalStrategy #CampaignOptimization

Struggling to get your business noticed online? You’re not alone many business owners face challenges when it comes to standing out in the crowded digital space. Over the past months, I’ve dived deep into digital marketing strategies that truly make an impact: 1. Crafting compelling customer personas to understand audiences better. 2. Optimizing campaigns to improve ROI with data-driven techniques. 3. Building engaging content strategies that drive traffic and convert leads. One common problem I’ve noticed is businesses pouring resources into marketing without truly understanding their audience. To solve this, I focus on customer-centric solutions that align with both brand goals and audience needs. For example, a client I recently worked with struggled to generate leads from their email campaigns. After analyzing their audience’s preferences, I helped them implement personalized subject lines and segmented campaigns, resulting in a 30% increase in open rates and a 20% boost in conversions. I’m passionate about helping businesses unlock their full potential through creative and strategic digital solutions. If you’re a business owner looking to grow, or a recruiter searching for a results-driven digital marketer, let’s connect on [email protected]. I’d love to hear your thoughts: What’s the biggest marketing challenge you’re facing right now? #DigitalMarketing #ProblemSolving #MarketingStrategies #CustomerCentric #Hiring #Growth

If you’ve spent your time in and around the demand generation space, you more than likely know the value of display ads. These banners, images, and texts placed on websites—distinct from the content of the host website—are often part of a larger digital display market campaign. Although these can scale a business and increase visibility, click-through rates for display ads can leave managers unimpressed. You can have the most attention-grabbing ad, but are you still wondering how to get people actually to click on the banner? #innovation #engineering #business #software #education #security #gadget #technologynews #salesclosing #marketing #technology #tech #salesleads #tips #marketers #linkedin #businesswriting #customerrelations

𝐖𝐡𝐚𝐭 𝐭𝐲𝐩𝐞 𝐨𝐟 𝐦𝐚𝐫𝐤𝐞𝐭𝐞𝐫 𝐝𝐨 𝐲𝐨𝐮 𝐧𝐞𝐞𝐝? Now, we all look for a marketer for our business page setup or optimization. We hire a marketer to run the campaign for our business. But there are some things that we should follow before hiring a marketer. ⚡𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲: look for candidates who are experts in this section. ⚡𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲: you can ask him to give a portfolio or previous working document. ⚡𝗞𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲 𝗼𝗳 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻:Ensure that! he knows how your products or services will reach your potential customers. ⚡𝗞𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲 𝗼𝗳 𝘁𝗮𝗿𝗴𝗲𝘁 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲:you can share your target audience with him. And then ask, can he reach them or not? ⚡𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆:After that, you share your budget and look at what type of strategy he wants to follow. Then, if you think this is good for you, you can hire him. If you have a strategy for your campaign, you can share also it with him.

Wow #linkedin 🤯 My partner network now has 86 approved members from an insane 🌪️ amount of industries SAAS + agencies... (and we're all launching a MR BEAST style idea with ALL of them April 15th...) 😂 So who are they? 🤔 They ALL who help #dtc and #ecommerce brands... For those of you who didn't see the post a month ago... 👀 here's the TLDR about it... I am starting a small community of SAAS and agency leaders 👨💼👩💼... Who is a fit? 🎯 1. E-commerce and/or DTC focus 2. No A**holes 👺 3. The ability to think win/win 🏆 4. Can give more than you take... 🎁 So... if you think you'd benefit from being in that circle... just comment something like "interested" below and I'll send you the application📝 Also... if we are already formal partners... you can comment too! hahah 😄 My goal is to... 1. Help each other 🤝 2. Create a "rising tide" that lifts all boats 🚀 ps. I'll only be taking one type of agency/saas per category 🚫 So far - we are full on... Paid media 💳 CRO 📈 Email marketing + lots more to name haha 😅 Who do we need? PR! 📰 Newsletters 🗞️ Lots more tech 💻 But if you think that you have a specific niche within there feel free to apply! Also - share with anyone you think may be a fit! (Link in the comments) ↗️ Also tag someone you think may be a good fit! 🎗️

If you’ve spent your time in and around the demand generation space, you more than likely know the value of display ads. These banners, images, and texts placed on websites—distinct from the content of the host website—are often part of a larger digital display market campaign. #innovation #engineering #business #software #education #security #gadget #technologynews #salesclosing #marketing #technology #tech #salesleads #tips #marketers #linkedin #businesswriting #customerrelations

1 step I would take if I were building a 7-figure Ecommerce store from scratch? (A founder asked me) My answer in 5 steps: 1. I would reach out to Fery Kaszoni's PR team 2. Get on a call with their team 3. Explain brand goals 4. Agree on expectations 5. Run a PR campaign Your goal is to get sales -> repeated sales. You need sales from traffic and a transactional audience. Digital social proof increases conversions. ----- Here's why you need to work on them. 1. You shouldn't just build PR for the sake of it Speak to a credible PR team. I know Fery's team deliver results. They have 100s of case studies for helping brands with links. 2. Clarity moves mountains A 10-minute call can deliver a lot more value than 9 emails. Communicate on what you want to get bigger results. 3. Explain your goals You need to understand 'why' you're doing PR. Explain your brands: - goals - target audience - the outcome you want from PR. This will be 10x clarity with your PR campaign. 4. Expectations from the start You need to set clear expectations. NEVER buy a PR campaign and expect 1000s of links. Fery will set clear expectations. 5. Run your PR campaign Your goals, expectations, and clarity are set. You're ready to launch your PR campaign. ----- Building an eCommerce brand is not easy: - You need sales. - You need an audience. - You need multi-channel marketing and creativity. PR is a great way to help fuel all 3 of them. Not a bad strategy, right? ----- You can try to do PR yourself. I'd rather let a team crush PR for my brand. Then I can focus on building the brand. What's your strategy for building a successful eCommerce store? #SEO | #Ecommerce | #Shopify

Hey LinkedIn Folk! After a little life chaos, I find myself back on the market for a new opportunity to contribute my skills to and foster growth as a retention marketer. Need a quick recap? So happy you asked. These past few years I had the incredible pleasure of: 👉 Working with the Digital Marketing team at Boardriders, managing retention strategy, execution, and analysis of Quiksilver's and Billabong's North American audiences 👉 Developing my understanding of both DTC and B2B marketing approaches at Careismatic Brands, Inc. with brands including Dickies®, Cherokee Uniforms, and Healing Hands 👉 Revisiting Boardriders during a large era of change, helping the transition of ownership for brands DC Shoes, Elementbrand, and VonZipper as the main contact on email marketing and CRM while continuing the development and implementation of marketing campaigns 👉 Beginning my adventure in freelance work, helping small companies plan and implement best retention practices A huge shout out to all those who have helped shape me and opened doors for me during this time. I would've not gone far without you folks taking a chance on me and allowing me to show up. All this said I am officially #openforwork, as one says on this platform. Welcoming any roles in Retention, Email, Lifecycle, and CRM marketing! Please don't hesitate to reach out - even if it's just to say hey! 😃 #retentionmarketing #emailmarketing #lifecyclemarketing #digitalamarketing

📢 My calendar is open in Q2 for fractional marketing work and consulting projects. I've spent the better part of my career helping brands and companies tell their stories, first as an editor and now as a marketer. I'm in my element behind the scenes, creating strategy, frameworks, workflows and consensus among stakeholders. Telling my own story is a bit outside my comfort zone but here we are 😅 Last year was transformative for me. It was the first time I started fractional marketing consultancy work. I quietly took on clients. When I take stock of the last few months, I realize that helping clients—of different sizes, at different stages of growth, with different challenges—reach their marketing potential has been deeply gratifying. I'm a data-driven marketer with deep expertise in several areas: ✍ Content strategy + SEO 💫 Brand strategy 🗣 Digital PR + link building 🤳 Social media marketing + influencer marketing 📨 Email strategy If you're a startup or an established company looking to build your brand and an audience, create revenue opportunities, optimize your marketing strategy and operations, reach out and let's talk. I'd be happy to be a thought partner, grab coffee or see how I can help. #fractionalcmo #growthmarketing #marketingconsultant

I never worked at a marketing agency, but I worked with agencies in my roles as in-house marketing manager & director. I know first hand how frustrating it can be when you need to get something done, and get the response "that's not in our scope of work." or "we'll need to charge extra for those xyz pieces of collateral." or "you only get 2 rounds of edits." Not with Visceral Ore. With our omnichannel service, everything is covered. Need a new flyer or brochure? Covered. Expanding your ad budget to include Google and Bing? Covered. Implementing a new nurture email campaign? Covered. Google Review responses? Covered. Organic social media management? Covered. If you can dream it, we'll make it happen. #multifamilymarketing #apartmentmarketing #marketing #multifamily #apartment #dreamit #believeit #doit