Fery Kaszoni

Do you know your SEO market share against your competitors?🤔 In this week’s blog, we reveal the strategies you need to know to determine your market share percentage. From analysing competitor tactics to utilising powerful SEO tools, find out how to optimise your presence in the SERPs and secure a larger market share. Gain a competitive edge by understanding your SEO market share compared to your competitors. https://lnkd.in/eyaQas3V #SEO #OrganicSearch #MarketShare #DigitalMarketing #EcommerceSEO

8

Explore the Ultimate Guide to SEO Costs in the UK for 2024. In this article, we've outlined: 1. Different pricing models 2. Types of SEO providers 3. What to expect if you are on a lower or a higher budget https://lnkd.in/dMgY7v5S

1

In case you missed it, we've broken down the cost of SEO 💵 https://lnkd.in/e_FqwGdU In this blog, we've broken down the SEO calculation for return on investment for a lifetime value or one-off purchase. #SEO #ROI #Costcalculator

1

🆕 Google has updated the page for managing reviews on your Google Business Profile. This new handy layout makes it easier for business owners to reply to customer reviews - a highly recommended practice for increasing trust and conversions. 📌 first spotted by Joy Hawkins 📰 first reported by Barry Schwartz #seo #localseo

6

We recently asked 20 SEO leaders to spill their top SEO competitor analysis secrets & tools. Here is a checklist of what they covered: 1️⃣ Keyword Research & Gaps Kirsty Nevison recommended SERANKING LTD for keyword gaps, while Mollie Ellerton suggested seoClarity and Authoritas for competitor visibility mapping. Andy Mollison prefers SISTRIX for tracking keyword shifts over time. 2️⃣ Content Gap Analysis Tom Neale highlighted Google NLP for identifying missed opportunities, while Harry Clarkson-Bennett and Adam Vowles use scripts to monitor competitors’ new content via XML sitemaps. 3️⃣ Unique Content with E-E-A-T Robert Mitkow stressed using both automated and manual research tools like Rankalyzer to create unique content that meets E-E-A-T standards. 4️⃣ SERP & Intent Analysis Itamar Blauer emphasized Keyword Insights for aligning content with search intent, while Sophie Brannon and Ben Johnston advocated using Google and NLP for closing the intent gap. 5️⃣ Backlink Analysis Ed Watkinson prefers Majestic for backlink analysis, while Jelo Guia tracks competitors’ backlinks with Rankalyzer. 6️⃣ Technical SEO & Site Performance Rodrigo Lasanta recommended Screaming Frog to uncover site performance gaps. 7️⃣ Branded Search & Awareness Dominic Bryce from Click2Convert tracks branded search trends using Google Trends and Keyword Planner. 8️⃣ Competitor Keyword Tracking Yvie Ansari uses LookerStudio.VIP for visibility reports, while Mihaela Sfartz uses Advanced Web Ranking for keyword tracking. 9️⃣ Monitor Content & Backlink Changes Andrew Holland pointed out the value of using Rankalyzer to monitor competitor changes and adjust strategies accordingly. Sanjay Purewal highlighted the importance of using tools like The Wayback Machine to manually track changes. Curious to know more? Check out the roundup in the comments below!

11

4 Comments

𝗖𝘂𝗿𝗶𝗼𝘂𝘀 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗥𝗢𝗜 𝗼𝗳 𝗣𝗣𝗖 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴? 📈 Let's break it down: PPC campaigns can deliver an average ROI of $2 for every $1 spent! 💰 But it's not just about clicks – it's about conversions. Understanding metrics like CTR, CPC, and conversion rate is key to maximizing your ROI. Ready to dive into the world of PPC analytics? Let's turn those clicks into cash! 💸 #PPC #DigitalMarketing #ROI

5

Could SEO be the key to maximising your business's potential? 🔑 See how a solid SEO strategy can improve your online visibility and attract the right kind of traffic to your site. Curious to learn more? Have a read here: 👉 https://lnkd.in/eXp55ZCf #SEO #DigitalMarketing #BusinessGrowth #ePresence

1

Last week, Google shared its top tips for internal linking for SEO 🔗 1️⃣ Use descriptive anchor text  2️⃣ Place links strategically for improved user navigation 3️⃣ Balance link distribution to prevent dilution 4️⃣ Ensure proper HTML structure Want to read up more? Our guide goes into comprehensive detail about internal linking benefits and best practices 🤓 Here you go 👉 https://lnkd.in/eJStw-nU #InternalLinking #InternalLinks #SEO #SEOAgency #GoogleSearch

2

A Fresh Guide to SEO in October 2024: For Suffolk Businesses SEO is crucial for increasing your website's visibility in search results. This October 2024 guide covers essential strategies like keyword research, high-quality content, and site speed improvements, helping you stay ahead in the digital landscape. https://lnkd.in/eYgSfDxU

2

Check out my new blog on Top SEO Strategies for 2024: Insights from an SEO Expert Read Blog https://lnkd.in/eynEWKEy

1

Competitor keyword research is a big part of #seo -- and business strategy. So why do so many brands neglect it? SEO Manager Emma Airey puts the topic in the crosshairs for the JDM blog. Dig in and learn how our approach informs short- and long-term growth plans for our clients. #keywordresearch #competitorresearch

11

🚀 Is your SEO strategy ready for 2025? 🔍 The digital market is constantly changing. A thorough SEO audit isn't just nice to have—it's essential. But beware of cheap, automated reports that miss the mark! Our latest blog cuts through the noise with a no-nonsense SEO audit checklist for 2025. Learn how to: • Navigate the transforming internet landscape • Make data-driven decisions for your business • Eliminate wasted marketing spend • Identify hidden opportunities and costly mistakes Don't let your competition outpace you. Dive into Mike Morgan’s expert insights and be prepared for 2025. Read now:  https://lnkd.in/g5enM3DS #SEOStrategy #DigitalMarketing #2025Trends #BusinessGrowth #WhippetDigital #Audits

4