Maarian Toom’s Post

“I know the most important symbol in marketing; It's a really simple one. We overcomplicate things. We get clever. And when we talk about ego, we talk about ego in a way as if it doesn't apply to us, even to me. But the reality is we overcomplicate and get clever because we sit in ego and we have to simplify things. We have to make it easier for our customers to talk to us or our prospective customers to talk to us, because they probably have a problem that needs a solution, that we probably have by virtue of the fact of them being prospective customers, there's probably a reason for them to talk to us. All our job, really is in marketing is to facilitate, to create space for that conversation, to facilitate that conversation, and to create the conditions under which people feel they can trust us enough to engage and talk to us, in a way that means they don't believe they're going to be immediately pounced on and sold to. And this is a challenge for most businesses because most businesses are in sales mode, of course, all of the time”. If you like what you hear and are an expert business owner in need of marketing help our free marketing diagnostic tool lets us work out your biggest marketing challenge and find the fix. Together, we'll create a solid marketing foundation for your business that connects with your target market, fosters trust, and sets you apart from the competition. Ready? Set! GO! https://lnkd.in/dnyEEes Watch the full video here https://lnkd.in/eeXTc4Dj

Most businesses treat marketing as a function of selling. But what if you flipped the script? What if marketing wasn’t about selling, but about creating experiences that customers are eager to buy into? Think about it: People don’t buy products. They buy the emotions, the transformations, the identities those products promise. And yet, so many businesses fail to weave these elements into their marketing. They focus on features and benefits, not on how those features and benefits will make the customer feel. And yet... the best marketing doesn’t feel like marketing. It feels like an invitation to a better life, a better business, or a better future. When you craft your marketing as an experience—one that aligns with the aspirations and desires of your audience—you create something far more powerful than a simple transaction. You create loyalty. You create advocacy. You create a tribe. But this requires a shift in how you view marketing. It’s no longer about pushing messages; it’s about pulling people into an experience they want to be a part of. Is your marketing doing that? If not, it’s time to rethink your approach. 𝗗𝗠 𝗺𝗲 𝘁𝗼 𝗲𝘅𝗽𝗹𝗼𝗿𝗲 𝗵𝗼𝘄 𝘄𝗲 𝗰𝗮𝗻 𝘁𝘂𝗿𝗻 𝘆𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝗻𝘁𝗼 𝗮𝗻 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝘁𝗵𝗮𝘁 𝗱𝗿𝗶𝘃𝗲𝘀 𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝘀𝗮𝗹𝗲𝘀, 𝗯𝘂𝘁 𝗹𝗮𝘀𝘁𝗶𝗻𝗴 𝗶𝗺𝗽𝗮𝗰𝘁. .............................. 👨 My name is David Baer 👉🏼 Strategic Advisor to SMBs on Marketing Systems, Process, Planning, Automation, & AI 📕 Co-author of "The Prepared Marketing System" ℹ Learn more on my LinkedIn profile ✅ Want to see more from me? 👥 Connect with me here on LinkedIn ................................

Value-Based Marketing... Built on the simple premise of "giving before asking" ,value based marketing is about offering to your customers without asking for a sale in return. In my business,we use this in everything we do to create goodwill in the market place. Because when you deliver massive value to your prospects,you score a double whammy. First ,your prospects thank you for your materials. Second,you position yourself as the trusted expert. So while everyone else is screaming, 'Buy,buy,buy!' you are building goodwill by showing people you could help them....by actually helping them! What's more with this kind of marketing is that you're speaking to people who aren't yet ready to buy but who are curious about what you sell. Remember - that's a whopping 97% of prospects! Most people get this wrong & immediately try to sell to the 97% ,but the fact is , fast selling doesn't work with cold traffic. Those people have no ideas who you are - it's like asking someone to marry you on the first date! The temperature of your marketing message must match the temperature of your traffic. Now don't be skeptical. Value based marketing isn't some shiny new object. It's just one that's been grossly forgotten. And it's how you will outsell your Competitors - even if you are up against an industry giant and only have a small budget.

Marketing must be revenue-accountable, financial-accountable, and ROI-accountable. Revup Marketing, Inc. helps you achieve all three.

When you realize marketing needs to be revenue-accountable, you realize marketing needs to be involved at every stage of the sales process not just till the hand-off. Buyers are eager to involve marketing in their buying cycle more and more, at the same time having less and less interaction with the sales people. Be smart and listen to your buyers.

Ever thought about how your morning coffee relates to marketing? Here's a fresh take: it's all about compounding. You see, every sip you take adds up to a jolt of energy. Similarly, every small marketing effort can lead to significant results over time. Think about systems thinking. Your marketing strategy isn't just a series of isolated actions; it's an interconnected system. When one part moves, the other follows. First principles. Ever asked why your campaigns are structured the way they are? Strip them down to the basics. Understand the 'why' behind each tactic. Compounding. The small, consistent tweaks based on data can produce monumental growth. It's not about the big bangs; it's about the daily grind. Example: A/B test your email subject lines. A minor change today could result in a massive open rate increase over months. Marketing isn't a sprint; it's a marathon where every little step counts. Ready to reframe your approach? Let's chat in the comments! I wish you more wind in your sales.

The Simplicity of Marketing: A Journey of Gratitude Who Doesn't Get Marketing? It's Simple... or Is It? Years before I started WFP Fire, Security & Electrical, I confided in my then boss about my ambition to run my own business. He gave me one solid piece of advice: learn about marketing. So, I did, and I've been practising for years. What I've found is that it's not easy to truly "get it". Many marketers overcomplicate things, and many business owners don't understand what they need to do. But the truth is, effective marketing boils down to doing the right things at the right time in the right way. It's that simple... Okay, so it's only simple if you "get it", and to be frank (or Paul), that took me flippin' years! Standing on the Shoulders of Giants That's why you need people around you who truly "get it" – to give you a leg up, to stand on the shoulders of giants. Finding those special people who understand that marketing is about listening, understanding, and proposing solutions to the age-old question: "How do I let the people who need my help know my wonderful, best-in-class services exist?" or "Hello...tap tap tap, (feedback noise of an empty auditorium) does anyone know we're here?" A Heartfelt Thank You Today, I spoke with the wonderful Seb Greenwood of 3XM Marketing to gain his insight into where I should be spending my time and money, plus a catch-up on our current strategy. Seb pointed out that I have a couple of core elements that work well for WFP, and I should double down on perfecting these. And yes, of course, he and Calum can help, which is when it struck me that he and the guys at 3XM Marketing make the extremely short list of marketing people (gurus) who truly "get it". Thank you, Seb Greenwood, Thom Smith, Grace Greenwood & Calum Archibald. Your guidance and support have been invaluable on this journey. P.S. Thank you, Alex Cother, for listening to me and pointing me in the right direction. I am truly grateful, sir.

As marketers, we are not always very good at marketing marketing. Yes, you read that right. The fact that there are so many CEOs and business leaders who don’t really know what marketing does for their business scares me sometimes. This is particularly true within B2B marketing. And we need to hold ourselves accountable for this. Because if our companies don’t know what we are doing for them, then it’s nobody’s fault but ours. We need our businesses to understand that marketing isn’t just about advertising, or creative, or changing the logo. It’s everything from how we answer the phone, to delivering consistently on our promises, to market analysis, evaluating competitors, and then, yes, how we go about promoting our propositions. As marketers, we know that our real job is to ensure we’re in the right markets, in front of the right customers, with the right solutions, and at the right times. But let’s not forget one other objective. We need to make sure that what we are doing is understood by our own businesses first.

FINAL PART: Most marketing campaigns will fail if you don't implement these 3 perceptions... (This is EXCLUSIVELY for people wanting to grow their online business) 3 of 3. The final part. If you haven't already - read part 1 and 2 for this one to make sense. Let's get into it. 3) Value. Not the value of YOUR product. Not the value of YOU. Not the value of YOUR team. But the way at which your customers perceive your product and at what value. E.G: If I told you - "I'll help you scale from $100k/month to $110k/month for $2,000/month" You'll instantly scroll past. However... If you: - Call out your ICP's pain point - Tell them where they are ($100k/month) - Tell them where they want to be ($110k/month) - Show them what is in-between (management, client acquisition, content, marketing, sales, and more and more and more all just to scale an extra $10k/month) - Then introduce your product (a solution to reduce the work needed to be done to scale that extra $10k) Your product will appear to be more valuable to them. Let me know if you want more of these