🚀 Let's network! 🚀
Let's use this space to exchange contacts so we can easily find the right specialist when the time comes.
I'll go first! 🥰
My name is Yulia Plk and I'm a seasoned PR and communications professional with over 5 years of experience. I've had the pleasure of working with leading global brands such as Microsoft, Viber, Sony PlayStation, Socar and Procter & Gamble.
How I can help:
- Attract investment
- Scale to new markets
- Launch new products
- Crisis communications
- Building a resilient image
- Enhance brand reputation
- Increase audience engagement
Now it's your turn! Share your contact details and tell us about yourself.
#Networking#Connections#Collaborations#StrongerTogether#PlkMarketing
Hello LinkedIn Fam! 👋
Public Relations (PR) isn’t just about controlling the narrative; it's about building trust. Take a cue from Apple 🍎—remember their iconic "I'm a Mac, I'm a PC" campaign? 💻
It wasn’t just clever advertising, it was PR gold!
By humanising their brand and making tech fun, they created a relatable story that resonated worldwide. 🌍
Or consider Nike’s "Just Do It" 🏃♂️.
It’s more than a slogan; it’s a movement. By connecting with real-life athletes and celebrating everyday champions, Nike built a powerful, enduring brand image.
As Warren Buffett wisely said, “It takes 20 years to build a reputation and five minutes to ruin it.”
So, let’s craft stories that inspire, connect, and stand the test of time. 💬💪
LinkedInLinkedIn Guide to Creating#LinkedInPost#PublicRelations#BrandBuilding#PRSuccess#Storytelling#Nike#Apple#CommunicationSkills
Ever wondered how brands like Apple manage to create a buzz before a product launch? That’s the power of Media Relations PR!
PR isn’t one-size-fits-all. From Crisis Management (think of how Johnson & Johnson handled the Tylenol crisis) to influencer partnerships (like Nike’s collaboration with sports icons), each strategy plays a unique role in shaping brand perception.
Understanding and leveraging the right PR strategy can turn challenges into opportunities and brands into legends. What’s your favorite PR success story? Share below!
Contact Clarity Communication today to elevate your brand to the next level with expert PR strategies!
#prprofessionals#publicrelations#brandstory#bigbrands#apple
PR as a Relationship Builder
PR is more than storytelling—it’s about fostering relationships that build trust, amplify your reach, and keep audiences engaged. Here’s how a strong PR strategy bridges these gaps:
🤝 Creating Trust Through Transparency
Consistent, open communication earns audience loyalty. Example: When brands like Patagonia disclose sustainability practices, they align with their audience's values, creating long-term trust.
🌍 Fostering Meaningful Partnerships
Collaboration amplifies your message. Example: Nike and Apple ’s fitness partnership combined tech and sports, engaging fitness enthusiasts on both sides. Look for collaborations that align with your values and expand your audience.
💬 Engaging Authentically
Show your audience you value their voices. Example: Starbucks' “My Starbucks Idea” campaign crowdsourced customer suggestions, turning user feedback into actionable change.
Takeaway: A great PR strategy isn’t about “selling.” It’s about building bridges—between your brand, your audience, and opportunities for meaningful partnerships.
✨ Pro Tip: Focus on active listening. Responding to your audience’s concerns and input makes them feel valued and included.
#RelationshipBuilding#PRStrategy#BrandLoyalty#Collaborations
Imagine an organization where every message hits home, your brand vibrates with your audience, and your team works together seamlessly. That’s what I bring to the table!
Through strategic communication, I help you build trust with your clients, amplify your brand’s voice, and stand out boldly in a crowded market. From improving your social media presence to refining internal communications, let’s make your organization not only seen but unforgettable.
Ready to connect the dots between you and your audience?
Hit Me up!
#TransformYourBrand#StrategicCommunication#StandOut
Host of Embracing Marketing Mistakes Podcast and Founder & MD at Prohibition, PRCA Grand Prix Award Winner 2023. Talks about #pr, #socialmediastrategy, #contentmarketing, #digitalmarketing #reputation and #crisiscomms
The Taylor Swift effect: A masterclass in blending PR stunts with authentic engagement.
Swift's recent public appearances at NFL games have sparked a media frenzy. Is it a PR stunt? Absolutely. But it's also a brilliant example of authentic engagement.
Here's why it works:
1. It aligns with Swift's brand of sharing personal experiences
2. It creates a shared moment of excitement with her fanbase
3. It's followed up with genuine interactions and behind-the-scenes content
The lesson for brands? When planning a high-profile moment, consider:
• How does this fit your brand narrative?
• What value does it offer your audience?
• How will you maintain engagement beyond the initial buzz?
In my experience leading integrated PR campaigns, the most successful strategies always balance short-term impact with long-term relationship building.
What other brands do you think are nailing this balance? Let's discuss!
#PRStrategy#BrandEngagement#AuthenticMarketing
"Home" carries a lot of meaning. It can represent family, friends, comfort, safety, warmth, accomplishment and a sense of belonging. Home doesn’t just represent where you physically live – it can also be where you feel most welcome throughout life, whether it’s at summer camp, college, in a professional networking group or in the workplace.
I’ve always thrown myself head-first into my job over the years. I care deeply about the work I do and how it contributes to the company’s mission. When I feel “at home” in the workplace, I not only perform better but am also a happier, healthier human being. If you're in a place where you don’t feel you belong, it can adversely impact your life outside of work.
While looking for my next role, I paid special attention to what kind of culture a company had, the quality, integrity & kindness of the people, how they talked about & treated their team, and whether their core values were not just written on the wall but actually show up in how people operate. Of all the companies I talked to, one stood above the rest: Lennar.
Some of you may ask, “Who?” and, honestly, I hadn’t heard of Lennar when they reached out. But, as my philosophy was to be open to new opportunities, I talked to them. And they checked every single box above. Not to mention that they are a 70-year old, Fortune 150 company that's been public since before I was born. Lennar...
- Not only builds thousands of high quality homes every year all over the U.S. – a huge need in the current housing crisis – but also makes them attainable for first-time homebuyers.
- (Quietly) gives a tremendous amount back to the communities they serve, through the Lennar Foundation, because it’s the right thing to do.
- Truly cares about its Customers and “Associates” (what they call their employees, many of whom have been there 30+ years!), and about being on the cutting edge of how technology can transform the home building industry.
On April 1, I officially joined the company as SVP, Communications, and am commuting from Brooklyn to Miami, where Lennar is based (I buried the lede!), until I fully relocate with my family this summer. Leaving New York after more than 25 years is a huge change – and I will miss it – but my family and I are excited to embark on a new adventure in the sun.
In just three weeks at Lennar, I already feel like I’ve found my home, hopefully for many years to come. The people are warm and welcoming, the company is doing work that is both impressive and mission-driven, I can build within a well-resourced, stable organization, and I believe I’ll be able to make a lasting impact.
Thanks to Olivia Witmer & Emma Putre at Daversa and Drew Holler, my amazing new boss, for believing I was the right person for the job – I’m honored to be part of the Lennar family!
I’m excited to welcome Jessica Kleiman as our new Senior Vice President, Communications.
Jessica was most recently SVP, global communications for StubHub, the world’s largest marketplace to buy and sell tickets to any live event in the world. From 2018 to 2022, Jessica served as SVP, global communications at leading interactive fitness platform Peloton, where she oversaw the brand’s public relations, corporate communications, internal communications, and social media initiatives, and led the company through a successful IPO.
Prior to that, Jessica ran consumer communications at social media platform Instagram, spent over a decade at Hearst Magazines, where she led all public relations efforts, and previously oversaw public relations and investor relations for The Knot, Inc., the nation’s leading wedding website and media company.
Jessica is an operating advisor for venture capital firm Bessemer Venture Partners and is a Board Advisor for the Michigan Sport Business Conference.
Join me in welcoming Jessica to Lennar!
Your brand’s voice deserves to be heard loud and clear!
But how do you cut through the noise of the digital world? It starts with understanding your audience, creating tailored strategies, and delivering the right message at the right time. Effective communication is the foundation of brand success.
Ready to amplify your reach and connect with your customers like never before? Let’s work together to broadcast your brand’s unique story.
Visit marketingbrains.co.uk to get started today!
Gamedays are big for PR pros, too—but the best teams know how to, what I call, "Seize the Six."
The six days between games can make or break a team’s reputation, win or lose. It’s about maximizing these half-dozen days, drawing on research from the University of Florida’s Spectator-Based Sports Team Reputation (STTR) model, which highlights six factors that shape how fans view teams.
Spoiler: winning isn’t everything.
Working in sports PR, it’s tempting to think all of your key audience sentiments swing solely with each game’s result. But elite PR teams focus on long-term strategies that build fan trust and boost reputations no matter the scoreboard.
Coming off a game? Here are some starters to "Seize the Six":
* Tell community stories that spotlight your team’s human side.
* Highlight upcoming wins in marketing, partnerships, unique ticket sales wins to create industry FOMO.
* Share unique fan traditions that set your team apart.
* Reinforce leadership's long-term vision, while being responsive to fans.
* Use game notes and other sporting related media resources to enhance or contextualize on-field performance.
* Engage stadium ops and fan relations to showcase top moments and address feedback via NPS scores.
The stakes are high, and PR pros need to balance pushing forward and navigating tough moments. Remember—sustained negativity in the news cycle can harm a brand’s reputation, but smart, proactive communication builds trust and connection.
Over the next few weeks, I’ll be diving into each of these six dimensions, offering deeper, practical tips to help PR teams stay ahead—no matter the outcome on game day.
#PR#CommunicationStrategy#DataDrivenCommunications#linkedinsports#sportsbiz#sports
Impressed by your track record and vision and your intelligent obsefvations on the Dublin Conversations' work.