How I wrote the best performing advertorial for a big Slovenian supplement brand 👇 *Scaling is still in progress….* 1️⃣ Searched Adspy for best performing advertorials (every niche I could find). 2️⃣ Researched heavily our ICP, our product and what ingredients in the product even do. (ChatGPT 🙇♂️) 3️⃣ Copied the structure of one that has the same awarness level! 4️⃣ Dumb down the text. GPT was helping, explaining me complex processes as I’m a 5 years old. Makes it easy to read. 5️⃣ Added pain-solution images to the advertorial. 6️⃣ Used same images as ads. Used lead as my copy, and parts of advertorial as headlines. Now: ✅ Testing different variations of best creatives. ✅ Testing completely new creative ideas. ✅ Testing different advertorial headlines. ✅ Testing different advertorial look. (lil fancier) Overall ROAS: 1.6 💩 AOV: 76.14 € CTR: 9.17% 👀 CPC: 0.40 € ❌ Video creatives not tested yet! 🏅 Goal: ROAS over 2 and then we scale 🚀 If you need help with advertorials or want to swipe best supplement ads, DM or comment “advertorial”. 🤝
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