APG MEDIA

#APG_News Did You Catch Google’s Latest Algorithm Update? Key points to note: 🔴 Focus on creating genuine user value, not just keyword optimization. 🔴 Content not on page 1 can still play a critical role in your strategy. 🔴 Watch for fluctuations in AIO citations – careful monitoring is essential. 🔴 The biggest impacts are seen in e-commerce, education, healthcare, and B2B tech sectors. This update highlights the importance of content expertise – ensure your content is reliable, helpful, and user-focused to stay ahead.

#APG_Trends During the holidays, being on mobile is a MUST. According to Adobe Analytics, 53% of U.S. holiday season digital sales this year will be made via mobile devices. This marks the second consecutive year that mobile commerce accounts for more than half of all holiday season sales. Projections show that 52.7% of $266.89 billion in U.S. retail e-commerce sales this holiday season will come from mobile devices, compared to 44.6% for the entire year. Why is this important? The U.S. market often strongly reflects the European market, so these numbers indicate that increasing investment in mobile marketing optimization and fully utilizing this channel's potential is essential.

#APG_Trends Threads is growing at an astronomical rate: it now has over 200 million monthly active users and around 33 million daily active users. In August alone, the app was downloaded by 28 million people. What does this mean for businesses? 🔴 This social network already has, or will soon have, enough influence to become another channel in marketing strategies. 🔴 So what can we do today – explore and experiment, as we still have the luxury to do so while Threads isn't yet on par with other social networks in Lithuania. 🔴 Start with small steps, collaborating with influencers on the platform and observing what other major global brands are doing.

#APG_Insights A new study from the SEO platform BrightEdge revealed that since August, YouTube link presence in Google AI overviews has increased by 310%! The pace slowed slightly in September but still shows a 200% increase. Why is this happening? 🔴 One possible reason is that it may be part of a proposed solution in the Google monopoly case. Another factor is that video content is becoming increasingly important in Google AIO systems – the Gemini model analyzes both spoken and written material. What should businesses do with this information? 🔴 When planning for the holiday season, it’s worth investing in visual and video content and applying classic SEO strategies to boost your chances of being featured in Google AI overviews.

#APG_Trends How are the biggest e-commerce players preparing for the holidays? Here’s the latest. The newest e-commerce study from McKinsey & Company revealed: 🔴 Major players in the e-commerce market are investing more in advertising for the holiday season – naturally. 🔴 One in five leading brands is spending over $100 million on e-commerce technology, seeing it as a core growth strategy element: nearly 20% of leaders plan to spend more than $100 million on e-commerce technology infrastructure to gain a strategic advantage. 🔴 Leading brands are prioritizing generative AI (genAI) to enhance the customer experience: about 20% of top brands consider generative AI a top priority in e-commerce. What does this tell us? The big players are often the first to catch on to trends and golden opportunities, and these study results clearly show that technology in e-commerce will become increasingly essential.

#APG_News While Bing is still small in the market, Microsoft continues to improve it and recently introduced several new tools: 🔴 16-month data history: users can now view search performance data up to 16 months back – previously, only 6 months of data were available. This change was made in response to user needs. 🔴 “Recommendations” replaced with “Insights”: the new version of the “Insights” tool will provide additional performance metrics, real-time data updates, SEO recommendations, and site-specific optimization suggestions. 🔴 AI integration with “Copilot”: only a select group of testers now has access to the AI-powered “Copilot.” This tool allows the use of a chat interface and automates certain tasks, while also simplifying the integration of Microsoft services in one place.

#APG_Trends 50% of B2B marketers say they won’t reach their goals this year. Why? 🔴 B2B customer behavior is changing, with more focus on reputation and image. 🔴 The economy is slowing down. 🔴 Marketing resources are shrinking, and teams or roles are being consolidated in companies. 🔴 They’re unable to adapt AI tools. 🔴 BUT most importantly, they’re not aligned with sales. What to do? Understand that the world is changing, and only those who can adapt will thrive. Work closely with sales. Focus not only on short-term sales but also on building long-term relationships.

#APG_News Google announced a big change between Performance Max and Standard Shopping campaigns. What is it? 🔴 From now on, instead of PMax always taking priority over Standard Shopping campaigns, Google states that “normal auction dynamics will now apply, and the campaign with the higher ad rank will be displayed.” What does this mean for digital marketing specialists? 🔴 Now you can increase your Standard Shopping hero products without waiting for PMax to exhaust its budget.

#APG_News Google is exploring new ways to grab more of your customers’ attention. They are testing new formats to make ads in search results more noticeable and easier to identify. These ads will now appear with gray backgrounds and labels like “Sponsored” or “Promoted products.” Additionally, Google is labeling sections after ads as “All results” to clearly separate organic content from paid. It’s intriguing, and we’ll be watching closely to see how—or if—this impacts user behavior.

#APG_News What’s happening with Google??? 🔴 The U.S. Department of Justice is considering breaking up Google into several separate companies. 🔴 This follows a ruling by an antitrust court that found the company to be unlawfully dominating the online search and advertising markets. How could this impact businesses? 🔴 It’s hard to say for sure right now, but it’s clear that digital marketing would be heavily affected, as control would shift from one entity to several, at least on paper. 🔴 This could mean increased costs for Google itself, changes in pricing, and a potential overhaul of how its platforms operate. 🔴 Google is well aware of this and will likely do everything in its power to prevent such a split. Even if it happens, they’ll aim to minimize the impact on their clients. Still, we need to stay alert and keep track of developments.