Hean Tat Keh 郭贤达’s Post

🎓 Gimmicky product displays work - and sell People were 28% more likely to want to buy an energy drink when it was arranged in a battle tank display 🔬 In 2 field experiments and 4 online experiments, researchers found that: - When a candy store displayed boxes of chocolates in a cylindrical shape (vs a standard cube), sales increased 189.3% - Arranging tissue boxes in a quasi-circular cone caused a 53.02% increase in ROI - People were 15.64% more likely to want to buy toilet paper when it was stacked in the shape of a bear 🧠 Why? - Imaginative product displays look different and stand out making us notice them - We are also more interested in buying products with a novel or unexpected look - They also boost our brand perceptions - Which makes us more likely to interact with the product and buy it 📈 Display products in fun and imaginative shapes. Use the color of the packaging or shape of the product to stack it creatively. ✋ Careful: Do not clutter or make it difficult to take a product from the display - or the effect will backfire. 🎓 Want more science-based practical insights? - Follow me - Hit the bell icon 🔔 - Subscribe for free to Science Says, my newsletter

Effective packaging design targets both the reasoning and reptilian brains of consumers. The reasoning brain handles logical thinking and decision-making and it evaluates product features, benefits, and value propositions. Packaging for the reasoning brain should focus on clear navigation, detailed comprehension, and visual appeal. This means highlighting key product benefits, ensuring information is easy to find and read, and presenting an attractive and organised layout. The reptilian brain operates on a more instinctual level, focusing on primal needs, emotions, and sensory experiences. This part of the brain drives recognition, automatic choices, and emotional engagement. Packaging that appeals to the reptilian brain should use familiar category norms, strong sensory cues (like structure and colour), and evoke emotions that resonate with the target audience. By balancing these approaches, brands can create packaging that captures attention, drives purchase decisions, and builds loyalty. Packaging must communicate functional benefits while also triggering an emotional response to become a trusted and frequently repurchased brand. Dive deeper into how these dual aspects of the brain influence packaging design in our white paper, linked in the comments. #PackagingDesign #BrandStrategy #ConsumerPsychology #DesignMatters #BrandExperience #ConsumerEngagement #BrandLoyalty #PowerOfDesign #BergeFarrell

We never use plain product renders on product pages. There's a major reason for that: -> 90% of visitors won't scroll past the 'buying' section That means that most visitors won't see all your social proof, benefits, testimonials, and other crucial conversion info. Instead, what we do is this: -> Take all the brand assets & renders -> Strategize which info to show in headlines & bullets -> Use AI to generate props, backgrounds, & hands. -> Write educational info & catchy headlines Works like a charm. Here are the niches you SHOULD try it in: -> Supplements or unique foods/beverages -> Unique skincare, haircare, or beauty -> Coffee, tea, or energy drinks -> Pet products And here are some niches you shouldn't use it in: -> Clothing or apparel -> Furniture or high-ticket products -> Any luxury jewelry or accessories I probably missed some, but you get the point. Here's an example we made for The PetLab

Your product has 2.6 seconds to tell its story. Go! ⏱️ That's right. Studies show the average shopper spends less than 3 seconds looking at a product before deciding to buy or bye-bye. So, how do you turn your packaging into a page-turner that hooks customers instantly? You learn to perfect the art of storytelling through CPG packaging design! Here's how to get to bestseller status 👇 5 Ways to Make Your Packaging Speak Volumes: The Cover Matters 📘 Your main panel is your book cover. Make it intriguing, make it pop, make it impossible to ignore. Character Development 🦸♀️ Who's the hero? (Hint: It's your customer.) Show how your product fits into their life story. Plot Twist 🌪️ Disrupt expectations. If your category zigs, you zag. Be the unexpected chapter in a familiar aisle. Sensory Descriptions 🌈 Engage more than just the eyes. Tactile elements, sound, even smell can make your story leap off the shelf. Cliffhanger 🏔️ Leave them wanting more. Tease future chapters (aka repeat purchases) with collectible designs or evolving storylines. Remember, you're not just designing packaging. You're crafting the opening line of a conversation with your customer. Make it count. What's the best "product story" you've seen told through packaging? Share below and let's get inspired! 👇 Need help turning your product into a pocket-sized bestseller? Let's write your brand's next chapter together. #PackagingStorytelling #CPGDesign #BrandNarrative #ShelfImpact

In this era that emphasizes individuality and uniqueness, standardized products can no longer meet people's pursuit of personalization. Danqing Packaging provides you with professional customized packaging solutions, allowing your products to stand out among numerous competitors and showcase their unique charm. Our customized services cover packaging design, material selection, color matching, and other aspects. You can work together with us to create personalized packaging tailored to your product characteristics and market needs. We believe that a good packaging not only protects the product, but also enhances its value and attracts the attention of consumers. In Danqing packaging, we pay attention to details, from the shape and structure of the packaging to the patterns and text, we will carefully design according to your needs, ensuring that each packaging can perfectly present your brand image and product characteristics. Choosing Danqing packaging means choosing a professional and caring packaging partner. We are committed to providing customers with high-quality and efficient services, allowing your products to shine uniquely in the market. Quickly follow us and work with Danqing Packaging to customize your unique packaging, making your product stand out in the market! Leave a deep impression on consumers with your brand!

We didn't mean to break his glass — it was an accident. My brother-in-law bought his beer glass during a trip to Germany, and it had special meaning to him. But it was broken when it accidentally found its way outside during our backyard barbecue. My brother-in-law was bummed. We found a replica, which he appreciated, but there was no replacing the original. Do you own any objects like that? Something ordinary that holds special meaning to you? (If you do, respond in the comments. I'd love to hear the story.) It's interesting . . . We could take both those beer glasses—the original and the replacement—to a laboratory and examine them under a microscope. Would we find any differences? Nope. So, our description of the two glasses looks like this: Glass A:  - Quartz - 8" tall - Holds special meaning to my bother-in-law Glass B: - Quartz - 8" tall As we see, Glass A has an additional ingredient—meaning. In other words, the glass is more than just its physical properties. This "invisible" layer even has agency and influences a person's behavior. Is there anything more real?   Yet, we've inherited a worldview that has stripped away much of this magic. We think of a home as "just" a box of wood, and marriage as "just" a piece of paper. And we wonder why, despite better and better technology, people are unhappier than ever. The world is a magical place, my friend. Through my work in marketing, I hope to help people reclaim that magic. Because when you look at the world through the lens of meaning rather than a scientific/material lens, you adopt a human-centered view of the world. And this worldview is key for creating products — and marketing — that resonate. 

Innovative Die-Cut Packaging Solutions: When it comes to the success of your company and the products you sell, packaging matters! 72% of Americans say that packaging design influences their decision to purchase a product, and 67% agree that the materials used in the packaging affect their decision. For this reason, it’s essential that your packaging incorporates unique elements to stand out to customers. In fact, "64% of consumers will share a product on social media if it has unique and creative packaging,” which can enhance brand recognition. Are you using Die-Cut Packaging to impress your clients? If yes, what worked and what didn't?

Naturally, your packaging needs to be unique. How do you make sure you're standing out for the right reasons though? Or more importantly, ensure your brand's vision always shines through clearly to your customers. You should be striving for packaging that: - Appeals to the repeat buyer - Creates shelf recognition - Increases the frequency of purchases - Promotes your brand message at the point of purchase - Inspires customers to buy Is your brand packaging standing out in-store?

🎨 The Hidden Power of Packaging: How Design Drives Decisions Think about the last time you impulsively bought something; a bottle of juice, a snack, or even a new gadget. Did you stop to analyze every option on the shelf? Probably not. Most of our purchase decisions happen in seconds, driven by factors we don’t even realize. That’s the magic of effective packaging. A well-designed package isn’t just pretty; it’s a strategic tool that subtly influences our choices. Here’s how: 1️⃣ Capturing Visual Attention: In crowded aisles, your product has milliseconds to make an impression. Packaging must stand out, not just overall but in the clarity of its key elements. Can consumers immediately identify the product and its unique attributes? Attention is the gateway to decision-making. 2️⃣ Emotional Impact: What makes a product feel right? Emotional responses to packaging are often subconscious but powerful. Whether it’s color, design, or nostalgia, these unspoken connections drive purchases. Testing these gut-level reactions can reveal valuable insights. 3️⃣ Fluency and Ease of Understanding: A product may catch attention and feel inviting, but if its message isn’t clear—whether it’s the product type, flavor, or usability—it’s game over. Simplicity and clarity ensure that a product’s value is instantly understood. At nobrainer, we dive deep into behavioral science to uncover these hidden drivers of consumer behavior. We analyze the subconscious emotional reactions, cultural influences, and social cues that shape decision-making, helping brands create packaging that’s not just noticed but remembered. 💡 Ready to elevate your brand's packaging and unlock the hidden drivers of consumer choice? Let’s talk!

Ever wondered how future trends are transformed into strategies you can act on? Here’s your chance to find out.  Join our trend experts Hannah Craggs Danika Morris Eve Gardiner Black for an exclusive behind-the-scenes look at the making of My TrendBible.  Explore how we pinpoint and transform emerging macro trends into actionable seasonal themes across colour, print, materials, and product direction. Discover how to apply these insights directly to your future planning and strategic initiatives. If you're looking for a clear path to navigate change and guide your strategy, this is the perfect place to start. Register to My TrendBible now to access the video: https://lnkd.in/eH2JSHdm #FutureTrends #MacroTrends #TrendInsights #TheFutureofLifeatHome