Maria Asuncion Soriano Cuesta

Large photographs of one of the AVE Madrid-Valencia trains and a wind farm in Denmark decorate the spacious ninth floor of the European Investment Bank (EIB) headquarters, where its president, Nadia Calviño, has her office. Both projects reflect the most well-known aspect of its activities: large infrastructure projects. But as many citizens are discovering, often in Calviño's weekly videos, the EIB's actions "affect very specific aspects of citizens' daily lives," from urban transportation to housing, innovation, and, in the future, more intensely, defense. "The current geopolitical context requires Europe to mobilize all possible instruments to invest and make the twin green and digital transitions a success, while also strengthening the continent's capacity to ensure peace and security," Nadia Calviño explains in an interview with La Vanguardia in Luxembourg. Check it out to learn more about the latest on the European Tecn Champions Initiative, the first Spanish fund for start-ups (the 'megafondo') and the support to the European Defense industry.

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Will we have super intelligence by 2028-2030? What does it mean exactly for the average person? We are so close to big change. This change will impact many. Maybe the biggest impact is that technology will be accessible by non-technical people. This can be great for people that are creative, they will work better and faster without having to invest so much intelectual capital in mastering technical tools to create. However, it may be not so positive to others. What do you think? Will this be good for man kind at the end of the road? #AI #IA #ArtificialIntelligence #InteligenciaArtificial

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Avui escric a La Vanguardia sobre el Catalunya Media City, que ha de convertir-se en el referent tecnològic i creatiu pel futur de la indústria audiovisual a Catalunya. Hoy escribo en La Vanguardia sobre el Catalunya Media City, que debe convertirse en el referente tecnológico y creativo para el futuro de la industria audiovisual en Catalunya. Today, I am writing in La Vanguardia about the Catalunya Media City, which should become the technological and creative benchmark for the future of the audiovisual industry in Catalonia.

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🎙️ARE WE AT RISK OF POLARIZATION❓ (Audio in 🇪🇸) (Subtitles in 🇬🇧) #ParlamentoEuropeo #UEelecciones2024 #EleccionesEuropeas #UniónEuropea #radio #media #periodismo #periodismopolítico #madrid #Valencia #COPE #useyourvote #abetterworldispossible #europe #lecturer #professor #eupolitics #eulaw #eueconomics Cadena COPE 🇪🇺

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Much is discussed about the number of papers citations, yet the true impact of these citations is often overlooked. In a recent special article, the Mexican regulatory body, COFEPRIS, and the Mexican Secretary of Health share their experience with approving and supplying COVID-19 products during the pandemic. Our article, "Perspectives for licensing vaccines in Mexico," was cited in this significant publication, highlighting our contribution to Mexican society. Grateful for the opportunity to make a difference. Special thanks to Emilio Medina-Rivero for your invaluable collaboration. Find more insights on the COFEPRIS experience and our cited article here: https://lnkd.in/eKCvNNsz https://lnkd.in/eN27t74w

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Video completo https://lnkd.in/eN9_nsQe El lado oscuro del control mundial: Using Emergencies for Stricter Regulations Discover the dangerous implications of using emergencies like pandemics, climate crises, and cyberattacks to impose global control. Artur Leandol, president of the International Forum on the Environment, reveals the hidden agenda. Is a nuclear winter a more effective solution for climate change in the long run? Tune in to find out. #GlobalControl #EmergencyPlatform #ClimateChangeSolutions #ArturLeandol #HiddenAgenda #NuclearWinter #InternationalForum #EnvironmentalIssues #EmergenciesManipulation #ClimateCrisis

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Adapting and incorporating latest principals of PR measurement. It all starts with trainings, continues with approach offered to our partners.

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Did you know that the #medialiteracy can also be a superpower? 🦸🏽‍♀️ And the best way to use it is by following these 3️⃣ keys to avoid falling into information traps. 👇🏻 1️⃣ Question the origin of the information. Where does what they are telling you come from? 2️⃣ Check if the content is about facts or personal opinions. 3️⃣ Put the viral under the magnifying glass, if it sounds too good (or bad) to be true, it probably is false. In this world week of the hashtag #MediaLiteracy be a superhero: become a critical reader and not a passive spectator. 😉 Fundación Gabo Media Literacy Now WACC Global Sara Speicher Lorenzo Vargas Mantilla Silvia Bacher Mulitmedia Learning

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The political environment in Catalonia continues to undergo tectonic changes, with new leadership in Junts and En Comú Podem and a crucial leadership vote in ERC at the end of the month. The short essay below, provides some insight into the changes that have taken place in Junts and what they mean for politics and policy in Catalonia and the rest of Spain.

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What are the main challenges faced by regions like Africa and South America in coping with extreme weather events, and how can international collaboration and support contribute to addressing these challenges? A detailed answer from Climind can be found here: https://lnkd.in/ev5fpCeD The paragraphs detail the profound impact of extreme weather events, including flooding and drought, on regions like Africa and South America in 2023. From widespread displacement of populations to severe agricultural challenges, the repercussions are multifaceted. Notably, Africa witnessed severe flooding in countries like Ethiopia, Burundi, and Kenya, displacing millions, while drought intensified in regions like the Greater Horn of Africa, exacerbating food insecurity and livelihood collapse. Similarly, South America faced its own challenges, with areas like Uruguay and Argentina experiencing prolonged drought, leading to significant decreases in crop production. Furthermore, global phenomena such as Marine Heatwaves in the North Atlantic and warm sea temperatures in the Mediterranean Sea and around New Zealand underscore the widespread nature of these extreme weather events. In light of these challenges, the long-term impacts on agriculture and food security are dire. Crop failures, production declines, livelihood collapse, and economic losses are prominent consequences. For instance, in Afghanistan and Yemen, reduced rainfall and snowmelt led to widespread food insecurity, while in Indonesia and Argentina, droughts resulted in significant crop failures. Additionally, humanitarian efforts to assist those affected by these disasters are crucial. From providing aid to displaced populations to implementing climate resilience and disaster risk reduction measures, interventions aim to mitigate the adverse effects of extreme weather events and support affected communities in rebuilding and recovery. Editor: Rosita #ExtremeWeather #ClimateChange #FoodSecurity #Agriculture #HumanitarianAid #DisasterResponse #ClimateResilience #GlobalSolidarity #CommunitySupport #InternationalCooperation

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Today, Smart City Expo World Congress arrives in #Barcelona. Thanks to Metropolis, Asociación Mundial de las Grandes Metrópolis to give us the chance to explain how from Àrea Metropolitana de Barcelona (AMB) we think of urbanization and digitalization as two interconnected shifts. Technology is not a neutral issue so we should ask first for whom we are building cities to. And what kind of cities we want for the future. Rather than a 🪄magic wound for perfect solutions we consider technology as a tool to achieve a better democracy.

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😎😎😎 It's official now but you read it first in LaVanguardia last week: Spanish Socialist Party PSOE proposes VP Teresa Ribera to lead their list for the European elections on June 9th. Prime Minister Pedro Sánchez wants to spearhead the defense of the Green Deal and its social pillar, and Ribera might as well become the commissioner for Spain at the next European Commission. The upcoming European elections will be tough for the governing parties in Spain but the Socialists will attempt to exploit again their stance on the risk of alliances between conservative and extreme right parties, and also confront them with their more ambiguous views on climate policies. Read more in La Vanguardia... https://lnkd.in/ep4X6QVQ #europa #europe #eu #ue #greendeal #climatepolicies #clima #comisioneuropea #europeancommission #periodismo #journalism #scoop #lavanguardia #eutopjobs

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We are glad to launch the Brand, Marketing, and Sales Commission, chaired by María José Romero with support from Claudia Jiménez Hernando and Jesús Ramírez Lara. Part of The French-Spanish Chamber of Commerce (Cámara de Comercio Franco-Española), this commission aims to build a community of CMOs, Sales Directors, and Brand Directors to discuss how marketing is transforming in this era of social change and emerging technologies. 

Its goal is to offer a fresh perspective on marketing's disruptive potential, integrating experience, creativity, and technology.

 The commission's inaugural debate on June 13th explored new perspectives on developing Marketing Mix Modeling and advanced marketing measurement strategies using AI. The event featured insights from experts such as María Dolores G., Macarena Estévez, Ricardo Pérez, Patricia Picanyol Mercadal, and Beatriz Martínez Correa.

 The discussion emphasized the growing importance of fostering a data governance culture and strategically focusing on data measurement and analysis. Aligning capabilities and creating methodologies to enhance the efficiency of marketing models is now essential.

 Furthermore, the debate stressed the importance of a human-centric approach, highlighting that metrics should be interpreted beyond immediate performance. The focus should be on understanding people, their evolving needs, and their desires with empathy and emotional intelligence. An omnichannel approach is crucial for delivering consistent experiences, necessitating the breakdown of data silos. #Data #MarketingMixModeling #JourneyAnalytics #Growth #Brand

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🏙️ Outdoor advertising is reborn in the digital age, offering advertisers visibility, segmentation, and creativity. 🖥️ Companies like Clece OOH, in #Madrid, lead the innovation in a medium that remains essential in communication strategies. 📰 This article analyzes the future prospects of large-format digital screen ads, spectacular marketing, and mixed events, and how CLECE OOH has adapted to this constant evolution. 👉🏽 Read more! https://lnkd.in/eugdtJ5e #DOOH #OutdoorAdvertisement #DigitalSignage #AdTech #OOH #OOHAdvertising #MediaPlanning #DOOHMarketing

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With the confirmation hearings of the commissioners-designate having wrapped up yesterday with Teresa Ribera's hearing, let's dive into ECNO’s key recommendations for her portfolio 🌍 We have outlined strategic actions that the new Commission can take to create real, lasting impact and deliver on Ursula von der Leyen’s vision of a green and competitive Europe. Below, we break down these recommendations, with a special focus on Ribera's portfolio of a Clean, Just and Competitive Transition 👇 European Commission #NewCommission #PolicyCycle #Competitiveness #EUClimate #Commissioners #JustTransition #CleanIndustry

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A magnificent reason to visit and subscribe to our channel...an expert who reveals to us intimate and personal reasons that led him to prefer a development in the world of tourism. #marketing #marketingdigital #marketingtips #marketingdecontenido #marketingexperiencial #advertising #publicidad #storytelling #storyteller #storytelling #consulting #consultor #consultoria #proyectos #direcciondeproyectos #strategicmanagementconsultant #socialmedia #experience #business #endomarketing #quality #brand #branding #money #empathy #project #language #programming #content #consultants #power #creativity #communications #behavioraleconomics #neuroscience

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Writing and thinking about Public Relations & Corporate Communication...

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