Tangity’s Post

🚀 The Evolving Landscape of Digital Marketing: Why Personalization is No Longer Optional In today's hyper-connected digital ecosystem, consumer expectations have fundamentally transformed. Recent studies show that 80% of customers are more likely to purchase from brands offering personalized experiences. This isn't just a trend—it's a strategic imperative. Key Insights: • AI-driven personalization is reshaping customer journeys • Data privacy remains crucial while delivering tailored experiences • Micro-targeting is replacing broad-stroke marketing strategies What does this mean for marketers? 1. Invest in robust data analytics 2. Develop sophisticated customer segmentation 3. Prioritize ethical data utilization 4. Embrace machine learning technologies The brands that will succeed are those who can seamlessly blend technological capability with genuine human connection. It's not about just collecting data—it's about understanding the narrative behind the numbers. 💡 Professional Challenge: How is your organization navigating personalization challenges? I'm eager to hear your strategies and insights. #DigitalMarketing #CustomerExperience #MarketingInnovation #Data

“Despite investing billions in data and analytics, businesses still need to get better at using it to future-proof their growth.” Five ways business leaders can unlock their data potential to seize new opportunities, maximize ROI and thrive in the years ahead - captured from Analytic Partners’ recent NorthStar Connect customer event. Read more: https://lnkd.in/eGXBvzud #marketing #data #datamarketing

Most organisations are now flooded with data, the trick is to devote the right resources to insight. Website data is an excellent example, organisations can see traffic volume, engagement time, key events - but how many get the insight they need, when they need it? Is it a case of analysis paralysis or profitable positioning? An audit of digital data can inform strategy and avoid stagnation. https://bit.ly/3TZG0OZ

“The first rule of marketing is you are not the customer” - Mark Ritson They say a picture says a thousand words…. I was about to write a long post about the importance of market orientation when my mum sent me the picture (of me) below. Yeesh. Making assumptions or gut-feel decisions about your customer and how they spend their time is a dangerous game at the best of times but if your customers are kids and young people… Fuggedaboudit ❌ I’m a month into my time at The Insights Family and I’ve been blown away by how much innovation has occurred since I’ve been out of the syndicated data game. Advances in the last 5 years have taken us from backward looking, lagging insights (great for media trading, not great for brand strategy) to an era of real-time data and real-time relevance. In a world where teams and budgets are shrinking and we’re all being asked to do more with less, that means smart brand marketers and strategists are increasingly turning to this kind of data for market orientation - a place to get inspired and ensure that every initiative starts from a robust and timely insight. I’m here for it. P.S. it seems I’ve still ended up writing a long post about market orientation. Soz. #marketing #mrx #kids #brandstrategy

Unlocking the Power of Data: How AI-Driven Insights Drive Brand Success, with Sumit Gupta https://bit.ly/3xcvoVc #viralpitch #vpcommunity #influencermarketing #vpcommunity #influencerecosystem #agencylife #corporatejokes #trending #brandbuilding #brandawareness 

One of my key interests this year has been exploring digital marketing technology and the pivotal role of #data, #dataengineering, and machine learning in enhancing brand awareness. Marketing technology is crucial for successful brands. A robust digital marketing strategy is what sets best-in-class performers apart. According to Gartner, “Genius” brands—about 3% of all brands tracked annually—excel in digital performance, maturity, and investments. https://lnkd.in/dtvnb4pn #martech #digital

𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬: 𝐅𝐨𝐮𝐫 𝐁𝐞𝐧𝐞𝐟𝐢𝐭𝐬 𝐟𝐨𝐫 𝐘𝐨𝐮𝐫 𝐂𝐨𝐦𝐩𝐚𝐧𝐲 🌟 Making well-informed decisions is crucial in the fast-paced world of modern business. Marketing analysis stands as an anchor, guiding companies through complexities and illuminating pathways to success. 📢 Here are four pivotal benefits of integrating marketing analysis into your company's operations: 𝟭: 𝗠𝗲𝗮𝗻𝗶𝗻𝗴𝗳𝘂𝗹 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗘𝘃𝗮𝗹𝘂𝗮𝘁𝗶𝗼𝗻: Go all in with your marketing initiatives. To improve performance and modify plans, analyze indicators like ROI, customer engagement, and conversion rates. 📊 𝟮: 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿 𝗠𝗼𝗻𝗶𝘁𝗼𝗿𝗶𝗻𝗴 𝗮𝗻𝗱 𝗕𝗲𝗻𝗰𝗵𝗺𝗮𝗿𝗸𝗶𝗻𝗴: Keep an eye on the competition to stay ahead. Monitor strategies, track trends, and benchmark your performance to capitalize on opportunities and mitigate threats. 📍 𝟯: 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗳𝗼𝗿 𝗗𝗲𝗳𝗲𝗻𝗱𝗶𝗻𝗴 𝗠𝗮𝗿𝗸𝗲𝘁 𝗦𝗵𝗮𝗿𝗲: Anticipate threats and defend your turf. Analyze consumer preferences, market trends, and competitor moves to adapt swiftly and protect your market share. 🌏 𝟰: 𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝗱 𝗣𝗿𝗲𝗱𝗶𝗰𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗮𝗻𝗱 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴: Chart your course with confidence. Leverage historical data and predictive analytics to anticipate market shifts, forecast consumer behavior, and make proactive decisions. 💡 𝙇𝙚𝙩 𝙙𝙖𝙩𝙖 𝙗𝙚 𝙮𝙤𝙪𝙧 𝙜𝙪𝙞𝙙𝙚 𝙖𝙨 𝙮𝙤𝙪 𝙢𝙤𝙫𝙚 𝙩𝙤𝙬𝙖𝙧𝙙 𝙜𝙧𝙚𝙖𝙩𝙚𝙧 𝙥𝙧𝙤𝙛𝙞𝙩𝙖𝙗𝙞𝙡𝙞𝙩𝙮 𝙖𝙣𝙙 𝙥𝙧𝙤𝙨𝙥𝙚𝙧𝙞𝙩𝙮! ✨ #MarketingAnalysis #BusinessStrategy #Data #AI #ML #Digitalmarketing #socialmedia management #innovation #management

𝗨𝗧𝗜𝗟𝗜𝗭𝗜𝗡𝗚 𝗕𝗜𝗚 𝗗𝗔𝗧𝗔 𝗧𝗢 𝗣𝗢𝗪𝗘𝗥 𝗖𝗨𝗦𝗧𝗢𝗠𝗜𝗭𝗘𝗗 𝗠𝗔𝗥𝗞𝗘𝗧𝗜𝗡𝗚 𝗖𝗔𝗠𝗣𝗔𝗜𝗚𝗡𝗦 In the era of digital innovation, embracing big data has become essential for businesses aiming to craft highly targeted and personalized marketing strategies. With the immense volume of data generated every moment—from online shopping patterns to social media engagements—the ability to customize marketing efforts to meet individual consumer preferences and needs has never been more within reach. This discussion delves into the role of big data in shaping personalized marketing campaigns, highlighting the processes, tools, and strategies involved, as well as the challenges and ethical considerations that companies must address.

This (US research) report suggests that getting marketing or insights functions a 'seat at the table' is still a challenge. I think I've heard that frustration since I started out. However what I see far more these days is marketing teams driving strategic decision-making with smart, evidence-based research in both the corporate and arts sectors. So many organisations now understand the power of insights to point the way. https://lnkd.in/gVDc_wht

Most brands are sleeping on digital shelf analytics. (And it’s costing them big time.) If you're a smaller, less digitally mature brand, you might not even realize the impact this has on your bottom line. It's not just another buzzword – it's essential for staying competitive. But here's the challenge: Many large brands take their time to adopt new tools. The decision-making process gets tangled up between departments like marketing, sales, and supply chain. The result? Longer sales cycles. Delayed innovation. But brands that do invest in #digitalshelfanalytics? They see the ROI almost immediately. If you want to stay relevant in 2024, don’t overlook this. Check out MetricsCart