Begoña del Pueyo Ruiz

Adapting and incorporating latest principals of PR measurement. It all starts with trainings, continues with approach offered to our partners.

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Did you know that the #medialiteracy can also be a superpower? 🦸🏽‍♀️ And the best way to use it is by following these 3️⃣ keys to avoid falling into information traps. 👇🏻 1️⃣ Question the origin of the information. Where does what they are telling you come from? 2️⃣ Check if the content is about facts or personal opinions. 3️⃣ Put the viral under the magnifying glass, if it sounds too good (or bad) to be true, it probably is false. In this world week of the hashtag #MediaLiteracy be a superhero: become a critical reader and not a passive spectator. 😉 Fundación Gabo Media Literacy Now WACC Global Sara Speicher Lorenzo Vargas Mantilla Silvia Bacher Mulitmedia Learning

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🎙️ARE WE AT RISK OF POLARIZATION❓ (Audio in 🇪🇸) (Subtitles in 🇬🇧) #ParlamentoEuropeo #UEelecciones2024 #EleccionesEuropeas #UniónEuropea #radio #media #periodismo #periodismopolítico #madrid #Valencia #COPE #useyourvote #abetterworldispossible #europe #lecturer #professor #eupolitics #eulaw #eueconomics Cadena COPE 🇪🇺

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Writing and thinking about Public Relations & Corporate Communication...

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Avui escric a La Vanguardia sobre el Catalunya Media City, que ha de convertir-se en el referent tecnològic i creatiu pel futur de la indústria audiovisual a Catalunya. Hoy escribo en La Vanguardia sobre el Catalunya Media City, que debe convertirse en el referente tecnológico y creativo para el futuro de la industria audiovisual en Catalunya. Today, I am writing in La Vanguardia about the Catalunya Media City, which should become the technological and creative benchmark for the future of the audiovisual industry in Catalonia.

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Large photographs of one of the AVE Madrid-Valencia trains and a wind farm in Denmark decorate the spacious ninth floor of the European Investment Bank (EIB) headquarters, where its president, Nadia Calviño, has her office. Both projects reflect the most well-known aspect of its activities: large infrastructure projects. But as many citizens are discovering, often in Calviño's weekly videos, the EIB's actions "affect very specific aspects of citizens' daily lives," from urban transportation to housing, innovation, and, in the future, more intensely, defense. "The current geopolitical context requires Europe to mobilize all possible instruments to invest and make the twin green and digital transitions a success, while also strengthening the continent's capacity to ensure peace and security," Nadia Calviño explains in an interview with La Vanguardia in Luxembourg. Check it out to learn more about the latest on the European Tecn Champions Initiative, the first Spanish fund for start-ups (the 'megafondo') and the support to the European Defense industry.

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“#Lebanon is a traumatized country, but today I saw people smiling for the first time in a long time.” “Uncertainty sums it all up, but I want to believe that Lebanon’s future begins today. We need to learn from the past, avoid repeating same mistakes, and focus on rebuilding—not just infrastructure, but our society—for the sake of future generations.” In the following article - in #Spanish - I share some insights about the current situation and the support needed for affected communities. https://lnkd.in/d_AkJbii #ceasefire #hostilities #Beirut

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😂 Polymarket🤣, a crypto-trading platform, shows a bias towards Trump as it represents Musk's business interests. This poll is grossly manipulated. The 2024 Race Remains Tight in Key States, With Sun Belt Warning Signs, and it is obvious that this platform is interested in spreading misinformation and creating a false narrative that Trump will win. 🤨🗳️ See the other polls. Polls and odds are constantly changing. These numbers were reflected as of Monday, Oct. 21, 2024: • ABC News project 538 shows Harris leading in the national polls 48.2% over Trump 46.4% 📊 • realclearpolling shows that betting odds favor Harris with a spread of +0.9 over Trump 🎰 • 270towin shows Harris leading the national polls by 1.8% over Trump 🚀

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😎😎😎 It's official now but you read it first in LaVanguardia last week: Spanish Socialist Party PSOE proposes VP Teresa Ribera to lead their list for the European elections on June 9th. Prime Minister Pedro Sánchez wants to spearhead the defense of the Green Deal and its social pillar, and Ribera might as well become the commissioner for Spain at the next European Commission. The upcoming European elections will be tough for the governing parties in Spain but the Socialists will attempt to exploit again their stance on the risk of alliances between conservative and extreme right parties, and also confront them with their more ambiguous views on climate policies. Read more in La Vanguardia... https://lnkd.in/ep4X6QVQ #europa #europe #eu #ue #greendeal #climatepolicies #clima #comisioneuropea #europeancommission #periodismo #journalism #scoop #lavanguardia #eutopjobs

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World map of rivers made by grouping the ways in OSM based on topology and labels and direction allowing different types of visualization https://lnkd.in/dDb2fcCb

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What has happened in Thuringen and Saxony. There are also economical reasons to explain the fall of traditional parties. Here is our analysis for the Deutsche Welle https://lnkd.in/evKkn9Qb

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Today we are celebrating more than just winning a prize, but also the transformative power of collaboration, innovation and making an impact. ✨The AI Press Tour campaign we conducted for NVIDIA in Mexico, Peru and Argentina, recently received a prize in the Eikon Awards. What was our goal? To get across a message about the transformative potential of artificial intelligence and the groundbreaking innovation of NVIDIA to key audiences. But this award is not only about AI, it´s about the people behind this amazing project. 💡AI teaches us something crucial: While AI is a catalyst for innovation and change, it will never replace the human touch: the creativity, the ability for critical thinking and the passion that transforms an idea into a memorable experience. 🎯 For us, one lesson is clear: In the same way that AI needs different elements to work, success depends on the different parts of an ecosystem working harmoniously. Our team stood out from the rest because they were able to combine data, technology and emotion and connect with audiences. This award is a reminder of how important it is to stop and look at what we have built together. This year has not been easy, but it has taught us valuable lessons, enabled us to develop strong partnerships and given us accomplishments to celebrate. 🙏🏻Thank you: To NVIDIA, for placing your trust in us to relay such a compelling message. To every journalist, reviewer and content creator who participated in the AI Press Tour and whose stories carried its message further. And to our team, for reminding us every day that the sum of our ideas and efforts is what really makes the difference. ✨ I wrap up the year with this phrase in mind: Technology moves forward at the speed of light, but true progress is measured by the human connections we are able to create along the way. Thank you to everyone who has joined us on this journey. 2025 is already looking promising! 🚀 Premios Eikon #Innovation #IA #TeamWork #PR #Recognition #ThankYou #EikonAwards

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A magnificent reason to visit and subscribe to our channel...an expert who reveals to us intimate and personal reasons that led him to prefer a development in the world of tourism. #marketing #marketingdigital #marketingtips #marketingdecontenido #marketingexperiencial #advertising #publicidad #storytelling #storyteller #storytelling #consulting #consultor #consultoria #proyectos #direcciondeproyectos #strategicmanagementconsultant #socialmedia #experience #business #endomarketing #quality #brand #branding #money #empathy #project #language #programming #content #consultants #power #creativity #communications #behavioraleconomics #neuroscience

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The political environment in Catalonia continues to undergo tectonic changes, with new leadership in Junts and En Comú Podem and a crucial leadership vote in ERC at the end of the month. The short essay below, provides some insight into the changes that have taken place in Junts and what they mean for politics and policy in Catalonia and the rest of Spain.

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📢 We are excited to announce that Open Cultural Center (OCC) has signed a collaboration agreement with the Cercle Tecnològic! The Cercle Tecnològic, a leading organization in Catalonia, connects companies, professionals, and institutions in the tech and digital sectors. It fosters innovation, collaboration, and diversity to build an inclusive and sustainable tech ecosystem. This partnership aims to create a more inclusive tech industry by supporting the training and integration of individuals facing barriers to accessing tech opportunities. Through initiatives like MigraCode Barcelona, a coding academy connecting migrant talent with tech careers, and CodeWomen+ a community empowering women+ facing challenges entering the tech sector, we continue to break barriers and create pathways for success. The agreement was formalized by the director of Cercle Tecnològic, Xavier Sellarès Faixat and our general director, Dídac Guillamet Leo. We’re excited to embark on this journey together to build a fairer, more equitable, and diverse tech industry. Let’s keep driving change! 💡🤝

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What happens when we work tirelessly to reduce disinformation, but platforms fail to take adequate action? It’s deeply concerning—especially when human lives are at risk and a natural disaster of this scale is in play. 🌍 Fundación Maldita.es has released a report on how major platforms handled (or didn’t handle) the wave of disinformation that followed the recent DANA floods in Spain. Despite their responsibilities, platforms like TikTok, X/Twitter, and Facebook took no specific actions to curb the spread of harmful narratives and conspiracy theories. ❗ Full report here: https://lnkd.in/evqrNPGW

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🇮🇱🎣🇮🇷 Through #socialnetworks and #academicconsultationsites, #recruitment attempts, including #falseflag operations, are carried out: #Iran🇮🇷 intensifies its infiltration strategy in #Israel and abroad, recruiting agents from within. Learn about the methods it uses to expand its #espionage #network and gain #influence in the region. In August, the arrest of a 73-year-old man from Ashkelon on suspicion of security offenses related to contact with Iranian intelligence agents was cleared for publication on Thursday. The arrest of Moti Maman, a resident of Ashkelon, occurred during a joint operation between the Israel Security Agency (#ShinBet) and the National Crime Unit #Lahav 433 of the Israel Police. Speaking to Maariv, Lior Ackerman, head of National Resilience at the Institute for Policy and Strategy at Reichman University and president of the New People’s Council, addressed #Iran’s #attempts to #recruit #Israeli #spies. “Iran has been trying to recruit Israeli agents and activate them within Israel for a long time. The #ShinBet has thwarted several incidents, preventing harm,” Ackerman explained. Ackerman added that Iran frequently uses #socialnetworks and #fakeprofiles to recruit naïve Israelis for information-gathering tasks. However, this case is unusual because it involved recruiting an Israeli to carry out actual #attacks inside #Israel, even #secretly transporting him to meetings in #Iran.

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