PANTA RHAI

"Looking ahead, I believe AI is going to play a central role in transforming how content is created, managed, and distributed." Read the new #PANTASPOTLIGHT interview with Meriam Bessa about Kenza Layli - the newly elected "Miss AI" and the implications she and her team at L’Atelier Digital - Digital Agency & AI could draw from the process of creating this AI influencer. https://lnkd.in/etUBaBRD

"Like Dr. Myles Munroe of blessed memories rightly said “When purpose is not known, abuse is inevitable.” In a world where knowledge is both power and the new currency, a proper democratization of knowledge not just among a few elites but starting with the informants of the people— media professionals will make for a more informed user-approach to these technological developments." Eden Benibo, Editorial Director at Hello ICON Magazine Global, talks with us about practical use of AI and her experiences at the ACOS Alliance in our new #PANTAExperts interview. Benibo recently received the International News Media Association (INMA) 30 Under 30 award, hosted panels at AFRICANXT and mentors at initiatives like The Diana Award or Africa Matters Initiative , which highlights her exceptional skills as a journalist, making this interview a must-read for valuable perspectives on AI and journalism. https://lnkd.in/eed-iY6E

"A surprising reality: professionals often use AI to solve past problems, overlooking AI’s potential to innovate for the future." Manu Abuín, product and design lead for Roche and TaxDown, shares his experiences and insights regarding leveraging potential of AI in product strategy & development in our new #PANTAExperts interview. https://lnkd.in/eJzYcsNh

🌍 Even though some time has passed since the International News Media Association (INMA) Innovation Week in Helsinki, I wanted to share a few insights that still resonate strongly with me. During my keynote, we ran live polls with the 300+ media leaders from 35 countries, revealing some interesting perspectives on AI’s integration in our industry. When asked, “What comes to mind when you think of AI in the media industry?”, top responses included efficiency, personalization, and time-saving—showing the excitement around AI’s potential. But terms like “losing jobs” and “dangerous” also reminded us of the challenges that come with new technology. 🔍 A key theme in my keynote was investing in people. While 87% of publishers plan to invest in AI and data analytics, the industry’s self-assessed readiness score was just 2.9 out of 5. This reinforces the point that true progress relies not only on adopting tech but on upskilling teams and creating spaces for innovation. For me, building a strong foundation of knowledge and a culture of continuous learning has been crucial to my work’s success. AI might be the current “big thing,” but innovation and adaptability are becoming the new standard—even in the media sector. 🎙 New storytelling formats were another focus, with discussions around podcasts, interactive content, and immersive experiences to engage younger audiences. Yet, trust (and with that BRAND) remains paramount. AI-driven personalization must be transparent and uphold editorial integrity. The final takeaway from Helsinki? Each newsroom will have its own path with AI, but with thoughtful, people-focused strategies, we can harness it as a partner to drive impactful, responsible journalism. Thanks for a great INMA experience - my first but definitely not last! 😎 Tom Corbett Ioana Straeter Raquel Meikle Lizeth Wallace Dawn McMullan Katharina Neubert Nick Petrie Petteri Putkiranta Earl Wilkinson Robert Whitehead Grzegorz Piechota Alan Hunter Michael Brunt

"AI has the potential to enrich journalism and strengthen its role in society, but we must approach it with responsibility and ethics to avoid associated risks. Only then can we leverage its benefits while protecting the integrity and sustainability of our profession." Lluís Cucarella, CEO of Next Idea Media Group, shares his experiences and visions regarding the developments in journalism and media driven by AI-technology in our new #PANTAExperts interview. With his extensive background, including roles as Editorial Director at FUNDACION LUCA DE TENA , Managing Partner at JC Allman & Partners, and a jury member for the WAN-IFRA, the World Association of News Publishers Digital Media Americas Award, Lluís offers insightful perspectives on how AI is transforming the media landscape and driving innovation. https://lnkd.in/g27mhtdE

"The real challenge? Using AI to draw readers directly to us, offering experiences they can't get on Google, Facebook, or anywhere else." We had the pleasure of speaking with Ritu Kapur, Managing Director of The Quint, about her experiences with AI in journalism and the future of digital media in our new #PANTAExperts interview. With her extensive background as Head of Programming for History TV 18 ( Network18 Media & Investments Limited ), advisory board member of the World Editors Forum at WAN-IFRA, the World Association of News Publishers, and advisor for "Future News Worldwide" (British Council), Ritu shares fascinating insights on how AI is reshaping the industry. https://lnkd.in/eQ_6WXb9

"AI was like a newly hired employee; we had to learn how to communicate and find a common language to bring our vision to life." Read the new #PANTASPOTLIGHT interview with FlySepehran about their new completely AI-generated board magazine, what difficulties they had to overcome and what learnings they could draw from the project. https://lnkd.in/eBrKmHuz

"Misinformation is the greatest challenge for media in the age of AI. We must find ways to combat this while ensuring proper compensation for journalists whose work trains these systems." Read the new #PANTAExperts interview with David González Torres where he is answering 5 questions about the future of artificial intelligence in media. He has been publishing content for La Vanguardia and worked as a project manager for ATRESMEDIA. Now he is the CEO of #RedDePeriodistas where he is publishing a popular weekly newsletter about happenings in the media sector. https://lnkd.in/ezfjd8FR