PANTA RHAI’s Post

What Does the Future Hold for Communication? 🔮 As digital technologies advance, understanding their impact is key for communication experts like us. We asked our #ZNetwork experts how AI is shaping the future of online communication: 🎯 Evilenia Tsimpoura sees AI changing communication by delivering precise insights into consumer behavior, leading to better ad targeting. 🚀 Evangelia Kyrkou notes that while AI speeds up content creation, we must tackle important ethical questions about its impact on our work and lives. 💡 Philip Weiss, our CEO, says AI's true impact on behavior and organizational structures will take time, but experimenting now keeps us #OneStepAhead. Stay tuned for more: https://lnkd.in/eQHPVXxc 🚀 What’s your top AI tool for communication? Let us know! #AI #FutureOfCommunication #MarketingInnovation Coleen Hartig Marsela Ivanova Gaia Gambaro Sean Hayes Daniel Bartual

As we harness the power of AI across our platform, we are committed to thoughtful innovation that augments—but does not replace—human connection.

 Because for all the likely changes that AI will bring to marketing and brand-consumer relationships, one thing will always remain true — effective creator marketing relies on authentic human relationships built over time between creators and their followers.

 What are the core principles of creator marketing to keep in mind as technology evolves? How can AI augment processes to improve influencer marketers’ most essential work? Read more about our AI vision from CreatorIQ Chief Product Officer Bhavin Desai: https://ow.ly/UKEm50ShS2P #AI #GenAI #InfluencerMarketing #CreatorMarketing

🎉🚀 AI Influencer + Minimax = Unstoppable Innovation! 🚀🎉 The world of AI is evolving fast, and we’re witnessing something truly wild! 🤖💡 🌟 Today, I had the chance to experience an AI Influencer pushing the limits with Minimax – the latest in AI-driven content creation, and it was nothing short of revolutionary. Minimax amplifies creativity, efficiency, and engagement to a whole new level! 🚀 ✨ Imagine an AI that: Responds to real-time trends with precision 🤯 Generates content faster than ever ⚡ Learns and adapts instantly 📈 Captures the attention of a massive audience effortlessly 🎯 Minimax doesn’t just create – it elevates what AI can do. The results? Mind-blowing. 💥 If you haven’t checked out how AI and Minimax are shaking up the influencer game, you’re missing out on the future of digital innovation. Time to dive in! 🌐 #AI #InfluencerMarketing #Minimax #DigitalTransformation #Innovation #ContentCreation #AITrends #GoWildWithAI

Many of us have been using AI for over a year now. We've seen countless insights on prompting and advice on which AI tools to use for various purposes. I’m a bit different from the AI influencers out there. I don't rely 100% on Gen AI, and I don't have a collection of 100 prompting guides. Instead, I continuously explore different AI tools, appreciating what they can do for me rather than focusing on their limitations. After all, I still believe in the power of human ingenuity. With the help of GPT-4, my best thinking partner, we co-developed this slide - the Impact of AI and Human Collaboration. Since the release of Gen AI, I’d say 80% of my time is in the synergy grid, and 20% in creativity. How about you? #AI #GenAI #Innovation #Synergy #Creativity #FutureOfWork

AI isn't just another tech trend - it's a revolution in content creation. If you're not leveraging AI to amplify your ideas and reach your audience instantly, you're already behind. The ability to generate and distribute content at the speed of thought is no longer science fiction. It's happening now. Those who embrace this shift will lead. Those who ignore it will be left wondering what happened. Don't wait. The future of communication is AI-powered, and that future is today. Innovate or evaporate. #AI #Innovation #FutureOfWork

AI survey reveals scepticism towards Big Tech and strong support for regulation: A survey of experts, marketers and influencers working in AI, conducted by CommsCo PR, has unveiled attitudes towards artificial intelligence (AI) and big tech companies. The findings reveal a growing distrust in technology giants and a clear demand for stricter regulatory measures, as well as a cautionary expectation as to what AI will deliver within … #Analysis

✨Primary influencers on the future of Generative AI for professional services (Legal & Tax) 💡 Some interesting insights - Technology companies were identified as the #1 influencer by more than two thirds of the respondents - Corporations were identified as influencers by more than half of the respondents - Influence of association or advocacy groups is fairly lower in the order (about 15% of respondents) - Almost one-third of the respondents also consider government/regulators as influencers - this is likely due to regulatory powers they have - Legal and tax firms as influencers (by 35% of respondents) - one would expect this to be higher 👁My hypothesis is that this will likely change in coming years as more industry practitioners understand and have first-hand experience of Generative AI within their own workflows. Source: Thomson Reuters Institute's '2024 Generative AI in Professional Services' report #generativeai #genaiusecases #legalai

🚨 New Read: "The Influencer Next Door: How Misinformation Creators Use GenAI" by Hassoun et al. explores the critical challenges posed by Generative AI in the spread of misinformation. 💡 Highlight from the article: "We show how GenAI is (mis)used not only by politically-motivated and state-sponsored actors, but by individual misinformation creators seeking increased engagement as a primary goal. Emerging communication and media technologies have increasingly democratized access to and production of misinformation (Diaz Ruiz, 2023). GenAI tools significantly accelerate this democratization." This analysis sheds light on the urgent need for responsible AI use and better regulatory measures to combat the misuse of technology in information dissemination. It also shows the continuing progression towards misinformation. 🔗 https://lnkd.in/gqp2BfsC #GenAI #Misinformation #MediaLiteracy #DigitalEthics #AIRegulation

#AnOdeToAI ~~~~ I just spent a minute scanning another article on LinkedIn ... that looked entirely AI generated! What a waste of time! It certainly felt a waste of my time (reading words summarised by a computer?) it was apparently a waste of the authors time: as they appeared hardly involved (and it probably didnt do much to position them as an expert in anything other than AI ... which is just "a great cover band" - such a great quote from Jimmy Carr) So how does one stand out as the expert you want to be against an AI backdrop of "noise"? Perhaps share a story with a lesson relevant to your audience? Not just any story: rather one of your stories - because only you can share your story with your perspective (and your lessons) which probably has the highest chance of positioning you as an expert to your specific audience with their specific challenge in a world increasingly drowned out by AI supported experts ... AI#095 (Side note: as we have AI generated influencers why shouldn't we have AI supported experts ... in the not too distant future, perhaps we will just leave all the Bots to talk amongst themselves ... and leave us to our own People Platform: which may just be the last domain of live human conversation: just imagine the novelty of that!) [Original art by Sarah Rossouw]

AI is the future of marketing - now