Short videos offer an opportunity for editorial groups to connect with younger audiences through engaging, strategically-positioned content.
International News Media Association (INMA)
Online Audio and Video Media
Dallas, TX 9,497 followers
The world's leading provider of global best practices for news media.
About us
The International News Media Association (INMA) is the world's leading provider of global best practices for news media companies looking to grow revenue, audience, and brand amid profound market change. OUR MEMBERS: INMA members are executives at the world's leading news media companies. INMA today has more than 16,000 members at nearly 900 media companies in 70+ countries. Members are typically c-level executives involved in leadership and executive management, advertising, audience, digital, marketing, product development, and research. OUR VISION: INMA aspires to be an essential resource in the multi-platform transformation of media companies that produce quality journalism and relevant content. OUR MISSION: INMA identifies for its members the best ideas to grow audience, revenue, and brand of news media companies through: Sharing of global best practices. Spotting of trends, commonalities, and outliers. Identifying new business model opportunities. Rewarding new ways of building brand and corporate value. WHAT WE DELIVER: This mission is achieved by providing members unprecedented access to thousands of ideas and professional contacts via blogs, case studies, conferences, publications, sales and marketing campaigns, and networking tools. INMA also shares its vision with cutting-edge presentations and interviews involving media industry conferences, media industry leaders, the advertising community, and private consultations.
- Website
-
https://www.inma.org
External link for International News Media Association (INMA)
- Industry
- Online Audio and Video Media
- Company size
- 11-50 employees
- Headquarters
- Dallas, TX
- Type
- Nonprofit
- Founded
- 1930
- Specialties
- marketing, business models, news media, newspapers, online, journalism, subscriptions, advertising, data, and product
Locations
-
Primary
Get directions
P.O. Box 740186
Dallas, TX 75374, US
Employees at International News Media Association (INMA)
-
Jodie Hopperton
Lead: Product & Tech Initiative @ International News Media Association (INMA) | Digital Media, Digital Strategy | Keynote Speaker & Event Moderator
-
Frederic Kachar
-
Mamen Perera
Strategy, Culture & Innovation Speaker &Facilitator
-
Troels Behrendt Jørgensen
Digital direktør, Politiken
Updates
-
During the recent INMA Newsroom Transformation Town Hall, Initiative Lead Amalie Nash said as technology continues evolving so will the need for newsrooms to transform themselves: “Those of us who have been in the business for quite some time never anticipated the rise of things like TikTok and Reels and all the different ways that people are getting information. We need to get really comfortable with the idea that we’re talking about a constant evolution, constant change within our newsrooms and within our businesses.”
2024 taught the industry 4 key learnings about newsroom transformation
inma.org
-
More than 40 brands use Ippen Digital's unified app platform to drive loyalty and engagement for users.
Ippen Digital app platform drives loyalty and engagement
inma.org
-
INMA Newsroom Transformation Initiative advisory council members Katrice Hardy, Alexandra Beverfjord, Lotta Edling, Janis Kitzhofer, Shawna VanNess, Jens Pettersson, and Eduardo L. share their predictions for 2025 in the latest blog post from initiative lead Amalie Nash.
Newsroom leaders should consider these 7 predictions for 2025
inma.org
-
"News publishers can also achieve great results with per-subscriber personalisation. The Financial Times saw an 86% increase in engagement with their newsletters when they implemented an active personalisation strategy of simply allowing subscribers to set their preferences themselves." Simran Cashyap
Per-subscriber personalisation reaches individuals based on specific interests
inma.org
-
Stampen Media has grown its programmatic revenue by US$4 million in 5 years. Håkan Hamrin shares some of the factors that made this growth possible in a new blog post.
Stampen Media increases programmatic revenue by US$4 million in 5 years
inma.org
-
Media companies like Vía País that have adopted AI tools into their practices have found they increase efficiency but human oversight is still essential.
NotebookLM increases efficiency at Vía País, results in traffic growth
inma.org