Kathleen Greenler Sexton

If you start down the path of #enterpriseimaging – which many health systems are doing (or considering) – "there have to be some objectives and a clear understanding of what you're attempting to do," said Joseph Marion during a recent discussion with Alex Towbin and Lenny Reznik. What you don't want is to go into it with "a false expectation or limited expectation." https://lnkd.in/gg3PkCim AGFA HealthCare #itimaging #healthcareit #enterpriseimagemanagement #patientsafety #patientexperience

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Glen Taylor shares insights into his acquisition of the Star Tribune and how he guided it through a challenging era. Learn how his strategic thinking boosted digital subscriptions while honoring the print legacy. Check out the full episode! 🎥

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Are you leading market development funds on the table? Or having difficulty securing it from a vendor? Tonya Gentry with some great tips for finding and using #MDF as part of your marketing strategy. Read more in this #CompTIACommunity blog.

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Today's podcast is a quick (ish) summary of my latest on Martech -- 10 types of CDPs and why it matters. The point is not to pigeon hole CDPs, but to get a sense of focus and emphasis.

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How Timely Media Coverage Can Launch Your Business Nationally! Join us as we explore a compelling case study on media coverage timeliness. Learn how quick actions led a $50 million company to gain national exposure, showcasing the significance of seizing opportunities as they arise. Don’t miss this insightful journey into effective media strategies! #MediaCoverage #CaseStudy #NationalExposure #PRSuccess #TimelinessInMedia #BusinessStrategy #MediaRelations #Entrepreneurship #SuccessStory #MarketingTips

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Data-driven fundraising is the future. By leveraging analytics, non-profits can identify trends, understand donor behavior, and tailor their strategies for greater success. Investing in data analytics tools can transform your fundraising efforts. #DataAnalytics #FundraisingSuccess

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Wow, I can’t disagree with the premise of this article more. I’m glad to see there are some dissenting voices in this article who rightly called out the additive benefits of AI to media buyers. There are so many painful mundane tasks including reporting and basic optimizations that AI can streamline. It’s time to further automate these tasks and free these digital marketers to be strategists. https://lnkd.in/eTTQCirf

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Do marketers really want another platform to log into and manage, or do they simply want member data, insights and tools at their fingertips? I personally want the "raw materials" I need in my existing marketing tech so that I can implement my campaigns. Let me know your thoughts! #intelligentpersonalization

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A Timely Direct Mail Reminder in Honor of National Poster Worker Day (July 1st) When your marketing efforts add up, so does your revenue. Our omnichannel solutions maximize your ROI by allowing you to reach your customers wherever they are - including in their homes. We're so grateful for the hardworking postal workers who help ensure our mail arrives at its destination! Check out our blog post to learn more about how direct mail can reinforce your advertising campaign. #DirectMail #Marketing #Omnichannel #NationalPostalWorkerDay

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Check out the latest episode of #AdvisorUpside

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Explore this company's innovative approach to personalization across various media - The Think Factory Podcast™ 🎙 Tune into our latest podcast featuring Katie Fisher, Sales Executive of XMPie, A CareAR Company. Hosted by OGC Solutions® | Santomassimo Davis LLP, in this episode discover how XMPie, A CareAR Company continues to push the boundaries of omni-channel marketing, enhancing engagement and maximizing ROI for businesses. Listen Now - https://conta.cc/464MtOr #NewEpisode #NewPodcast #TheThinkFactory #TheThinkFactoryPodcast #print #digitalmarketing #AI #omnichannelmarketing

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The latest Digital Clinic episode features an in-depth conversation with David Patton, Senior Director of Content Strategy at Fred Hutch, where we discuss how AI is reshaping healthcare marketing and the patient experience for the future. I thoroughly enjoyed David's unique insights on the challenges of balancing HIPAA compliance with effective marketing and the power of storytelling in conveying complex medical information, while considering the potential of AI supporting these initiatives. Tune in and let's continue the conversation. Comment below how AI is impacting your field. 💬 https://lnkd.in/eyATZmxn #DigitalClinic #ContentStrategy #AI #HealthcareMarketing

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Great points on getting noticed from Matt Weinberger, Christina Farr and Jacquelyn Miller. I’ll add that there are two keys to getting business by being seen. It’s not enough to be a thought leader. You have to be a visible thought leader. 1) Lead. Do the diligence to make sure you’re adding to conversations, not just echoing them. What are competitors saying? What points haven’t been fully explored yet? What’s missing from the discussion? And what implications does that have for your audiences? What actions can they take to capitalize on a situation or head off a bad turn? 2) Be visible. Not once. One audience member might see you once. That means you have to be visible where they look when they open their eyes and realize something needs changing. That might mean events, social, or the local Chamber Of Commerce meeting. Do the legwork to know where you need to be visible. Jacquelyn mentions building a schedule. YES. Because you’re not just getting thoughts out there to prove you have a lot of thoughts. You’re getting them out there CONSISTENTLY to increase the odds you’re SEEN when someone opens their eyes.

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https://lnkd.in/gDPEDrN5 Great quick article for any #CMO of a startup or #privateequity backed tech company. "Which is why business leaders talking to data-driven board members stick with what can be measured – marketing’s contribution to the near-term pipeline. However, that only tells half the story, and honestly, it does marketing (and the value of your board) a disservice." What if you could tell the other half of the story in financial terms that board members do understand? Revup Marketing, Inc. #MarketingROI

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Here's a "harmonic convergence" of revelations and observations about rethinking your business in light of all of the recent changes going into 2025.

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🔴 Are you attending DeviceTalks Boston!? I would love the opportunity to connect with you! At The Aebli Group, we understand the unique challenges and opportunities facing the medical device sector. Our team specializes in crafting tailored marketing strategies that drive growth, enhance brand visibility, and maximize ROI. Whether you're a startup looking to make a splash in the market or an established player aiming to reach new heights, we're here to help! From digital marketing and branding to lead generation and content creation, we offer a comprehensive suite of services designed to propel your business forward. 🗓 If you're attending Device Talks Boston and would like to learn more about how The TAG Team can help you achieve your marketing goals, we'd love to meet with you! Let's schedule a time to connect and discuss your specific needs and objectives. #devicetalks #devicetalksboston #devicetalks2024 #medtech #medical #technoloby #innovation #marketing #marketingagency #ceo #cmo #coo #surgery #roboticsurgery #digitalhealth #wearables #medtechnews  #DTBoston2024 #startup #productdevelopment #lifesciences #engineering #clinical #medicaldevice #healthcare #womenshealth #neurotech #digital #medicalinnovation #ai

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Our next Martechify is here - today - and it promises to be a great session! I'll be moderating, and our experts - Richa Pande, Allie Collins, and Olga Kazakova - are ready to share deep insights around Precision Targeting. Come and join us!

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The market is developing cheaper and equally effective alternatives to traditional methods. Are we ready to make the switch? We're talking about it on the 4sight Health Roundup podcast. https://lnkd.in/ge44fEW4

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