Rhianna Collier

The Software Marketing Industry Report, produced by SIIA’s Software & Services Division, examines the success and challenges facing software marketing teams. The annual report survey’s marketing executives about their company’s use of various tools and platforms to build their brands, gain leads, and improve customer support. The survey provides a unique look on the impact of new media, measurement of ROI, anticipated changes in the year ahead, and more.

Annual publication featuring SIIA member CEOs

Each year, the SIIA conducts a survey for Marketing and C-Level executives. The goal of the survey is to give ISVs comprehensive data to gauge their firm's marketing efforts against their peers and competitors, especially around social media, mobile technology, and SEO and SEM tactics.

Use this report to to gain insight into the results of the survey including how marketers have changed their focus over the course of the year. Learn the key metrics marketers are watching to determine ROI… Show more

Each year, the SIIA conducts a survey for Marketing and C-Level executives. The goal of the survey is to give ISVs comprehensive data to gauge their firm's marketing efforts against their peers and competitors, especially around social media, mobile technology, and SEO and SEM tactics.

Use this report to to gain insight into the results of the survey including how marketers have changed their focus over the course of the year. Learn the key metrics marketers are watching to determine ROI of marketing activities and the areas where marketers continue to face challenges. Show less

SIIA's Vision from the Top is a collection of interviews with SIIA member executives running some of the most exciting technology companies today. New technology trends are rapidly transforming our industry, making this one of the most exciting times in technology evolution. Our goal for this book is to provide insights into some of the challenges brought on by these new technology trends and how successful companies are addressing these challenges to continue on a path of solid growth. We also… Show more

SIIA's Vision from the Top is a collection of interviews with SIIA member executives running some of the most exciting technology companies today. New technology trends are rapidly transforming our industry, making this one of the most exciting times in technology evolution. Our goal for this book is to provide insights into some of the challenges brought on by these new technology trends and how successful companies are addressing these challenges to continue on a path of solid growth. We also look at how these trends are, not only affecting business today, but also what they will mean for the future of our industry. To do this, we tapped into the minds of the SIIA member executives driving innovative technology businesses. Our members provide technology solutions or services across a spectrum of industries and their expertise can be applied to many verticals. Show less

SIIA’s Deciphering Finance is a publication cataloging finance strategies and best practices. New technology trends are rapidly transforming our industry, making this one of the most exciting times in technology evolution. Every aspect of business is evolving to meet this changing landscape and Finance is no different.

Our goal for this book is to provide solid guidance to help finance executives understand how these new technology trends can benefit finance departments and which new… Show more

SIIA’s Deciphering Finance is a publication cataloging finance strategies and best practices. New technology trends are rapidly transforming our industry, making this one of the most exciting times in technology evolution. Every aspect of business is evolving to meet this changing landscape and Finance is no different.

Our goal for this book is to provide solid guidance to help finance executives understand how these new technology trends can benefit finance departments and which new financial metrics are vital to the business. To do this we tapped into the minds of the SIIA member executives driving finance departments today. Our members provide technology solutions or services across a spectrum of industries and their expertise can be applied to many verticals. The depth and breadth of expertise was collected to produce an unparalleled guide to finance.

With articles from industry experts, this book is an excellent resource for finance executives looking to better utilize innovative technologies and trends to keep their companies competitive in the marketplace. Show less

The survey shows that software developers continue to view security and business enablement as mutually exclusive. Inflexible licensing models, insufficient protection techniques and complex, disjointed operational processes continue to be pervasive, and
as a result, companies are putting their critical IP, revenue base and brand reputation at risk.

Each year, the SIIA Software Division conducts a survey for Marketing and C-Level executives. The goal of the survey is to give ISVs a comprehensive data to gauge their firm's marketing efforts against their peers and competitors, especially around social media, mobile technology, and SEO and SEM tactics.

SIIA's Vision from the Top is a collection of interviews with SIIA member executives running some of the most exciting technology companies today. New technology trends are rapidly transforming our industry, making this one of the most exciting times in technology evolution. Our goal for this book is to provide insights into some of the challenges brought on by these new technology trends and how successful companies are addressing these challenges to continue on a path of solid growth. We also… Show more

SIIA's Vision from the Top is a collection of interviews with SIIA member executives running some of the most exciting technology companies today. New technology trends are rapidly transforming our industry, making this one of the most exciting times in technology evolution. Our goal for this book is to provide insights into some of the challenges brought on by these new technology trends and how successful companies are addressing these challenges to continue on a path of solid growth. We also look at how these trends are, not only affecting business today, but also what they will mean for the future of our industry. To do this, we tapped into the minds of the SIIA member executives driving innovative technology businesses. Our members provide technology solutions or services across a spectrum of industries and their expertise can be applied to many verticals. Show less

SIIA's Marketing in Today's Economy is the first SIIA publication to catalog business-to-business sales and marketing tactics. Marketing today requires different approaches since the way customers consume data is constantly changing. Our goal for this book is to provide solid guidance to help marketing executives build their brand, gain leads, and increase customer support. To do this, we tapped into the experience of the SIIA membership. Our members provide technology solutions or services… Show more

SIIA's Marketing in Today's Economy is the first SIIA publication to catalog business-to-business sales and marketing tactics. Marketing today requires different approaches since the way customers consume data is constantly changing. Our goal for this book is to provide solid guidance to help marketing executives build their brand, gain leads, and increase customer support. To do this, we tapped into the experience of the SIIA membership. Our members provide technology solutions or services across a spectrum of industries and their marketing expertise can be applied to any vertical. This depth and breadth of expertise was collected to produce an unparalleled guide to marketing. Show less

SIIA's Vision from the Top is a collection of interviews with SIIA member executives running some of the most exciting technology companies today. New technology trends are rapidly transforming our industry, making this one of the most exciting times in technology evolution. Our goal for this book is to provide insights into some of the challenges brought on by these new technology trends and how successful companies are addressing these challenges to continue on a path of solid growth. We also… Show more

SIIA's Vision from the Top is a collection of interviews with SIIA member executives running some of the most exciting technology companies today. New technology trends are rapidly transforming our industry, making this one of the most exciting times in technology evolution. Our goal for this book is to provide insights into some of the challenges brought on by these new technology trends and how successful companies are addressing these challenges to continue on a path of solid growth. We also look at how these trends are, not only affecting business today, but also what they will mean for the future of our industry. To do this, we tapped into the minds of the SIIA member executives driving innovative technology businesses. Our members provide technology solutions or services across a spectrum of industries and their expertise can be applied to many verticals. Show less