Kathleen Greenler Sexton’s Post

📲 The entertainment world just got more crowded, and Chick-fil-A is leading the charge. What’s next for subscription services? Read our full analysis here: 👉 https://lttr.ai/AZImi #subscription #streaming #subscriptionservice #subscriptionmodel #subscriptioninsider #subscriptioneconomy #subscriberretention

Discover how Future Today's UI update introduces new and innovative integration opportunities for advertisers across all categories, transforming the streaming landscape into a more interactive and trendsetting experience. Click to learn more! #streaming #ctv #userinterface #futuretoday

The streaming wars are a battle for hearts and minds, not just content libraries. Sure, exclusive shows and movies grab attention, but viewers crave a deeper connection. Winning platforms cultivate unique brand experiences that resonate with specific audiences, like HBO Max's prestige or Crunchyroll's anime haven. In the end, the streaming victors will be the streaming services that create a brand experience that goes beyond entertainment, fostering a sense of belonging and an emotional connection that viewers can't imagine living without.

How do you take a streaming service from €0 to €112,500 in just five months? Our latest article by Víctor Cutillas breaks down the profitable, data-driven strategy we used to launch and scale campaigns across multiple GEOs 🚀🤑 We share insights on #testing, #scaling, and adapting to content launches and global events—showing how these factors drove #performance peaks and quadrupled #SubscriptionRates. Don’t miss the full breakdown to see how targeted timing and dynamic strategy can boost your campaign results 📈📊 Click to read! 👀 https://lnkd.in/d3b6PEe3 #StreamingGrowth #CampaignStrategy #DigitalMarketing

This partnership between Bango and Disney+ highlights a growing trend in the streaming industry towards using indirect subscription channels like telecom bundles to expand reach -- something my super smart wife, Evelina Grines, wrote about in 2017 or 2018. And I rapped about at the The StreamTV Show - BUNDLES BUNDLES BUNDLES Consumers increasingly prefer bundled subscriptions for their convenience and cost savings, which also help telcos reduce churn. As more consumers turn to aggregated services, the industry is shifting towards integrated, value-driven offerings, reshaping how digital content is delivered and managed.

Streaming platforms are facing new challenges in achieving profitability. The latest insights reveal how advanced monetization technologies can provide the key to financial success. From optimizing ad revenues to enhancing user engagement, leveraging these tools can transform streaming services’ profitability strategies. Read more about monetization strategies for streaming platforms. #Streaming #MonetizationTech #Profitability

The streaming market is facing some real challenges lately, and it’s interesting to see how consumer preferences are shaping the landscape. During a recent discussion with friends, we noted how our viewing habits have changed—more people are canceling subscriptions that don’t deliver the content they crave. It’s like the content drought during the ongoing writers and actors strike is forcing us to reconsider our choices. As someone who loves discovering new shows, the decline in fresh content is a major concern. The article highlights that people want to relax and distract themselves after long days. For many, the anticipation of new releases is what keeps them subscribed. If a service cannot provide this, we might just say goodbye and explore other options. What’s clear is that streaming platforms need to step up their game, especially in terms of showcasing what they already have in their catalogs. The battle for subscriber retention is more intense than ever, making it crucial for platforms like Disney+ to leverage their extensive back catalogs and beloved franchises while also maintaining brand loyalty. As we navigate this content-rich yet challenging environment, it’s going to be fascinating to see how services adapt to keep their audiences engaged. Have you noticed any shifts in your own viewing habits? https://lnkd.in/d9g2b4uh

Discover how interactive ads on streaming platforms are reshaping the game and driving higher engagement. Read on: https://lnkd.in/g7YNPkrY #collab | #advertisers | #PayTv | #Innovation | #Advertising | #Streaming

Many.... no ALL of our everyday brands use AI driven, generative personalization to improve the customer experience. EVERY brand that implements a personalization strategy sees a 200%+ ROI. Granted personalization can mean different things to different people, but the point is listen to your shoppers, use their unique behaviors, interests and affinities to drive the experience and you will increase cart sizes, boost conversions, and grow loyalty.

When you consider these two together—a commercial-averse #GenZ audience and an uptick in ad-supported #streaming offerings—it begs the question: Who is going to watch all of these #commercials that #streamers are creating space for?