Fractional communications strategist creating "aha moments" that improve health care and outcomes
Great points on getting noticed from Matt Weinberger, Christina Farr and Jacquelyn Miller. I’ll add that there are two keys to getting business by being seen. It’s not enough to be a thought leader. You have to be a visible thought leader. 1) Lead. Do the diligence to make sure you’re adding to conversations, not just echoing them. What are competitors saying? What points haven’t been fully explored yet? What’s missing from the discussion? And what implications does that have for your audiences? What actions can they take to capitalize on a situation or head off a bad turn? 2) Be visible. Not once. One audience member might see you once. That means you have to be visible where they look when they open their eyes and realize something needs changing. That might mean events, social, or the local Chamber Of Commerce meeting. Do the legwork to know where you need to be visible. Jacquelyn mentions building a schedule. YES. Because you’re not just getting thoughts out there to prove you have a lot of thoughts. You’re getting them out there CONSISTENTLY to increase the odds you’re SEEN when someone opens their eyes.
