Matt Cronin’s Post

Powerful message. Succinctly told through video.

The best marketing professors must know demographics, culture, history, technology, psychology, sociology, economics, politics, global affairs, a bit about business and poetry … and be clear-eyed practical. We need better men. We need better teachers. Thanks Scott! ~ Steve (25-year professor of marketing)

Love this video on the impact of men mentoring boys and how it can lift all of society. Menslink does an incredible job of this, and if you’re in the ACT, I’d definitely recommend checking out Menslink and this video. If you’re not local, it’s worth exploring similar opportunities wherever you are. Thanks for sending this my way Michael Bones. #boysToMen #mentoring #volunteer

The masculinity crisis we're witnessing today stems, in part, from the absence of positive male role models in the lives of boys. As traditional definitions of masculinity are challenged and redefined, many boys are left without clear guidance on what it means to grow into healthy, responsible, and emotionally intelligent men. This gap creates a vacuum often filled by toxic influences—whether online, in media, or within certain social circles—that perpetuate harmful stereotypes of masculinity as dominance, aggression, or emotional suppression. Without positive male figures to provide an alternative vision, boys may struggle to navigate these conflicting messages, leading to issues such as increased rates of depression, isolation, and even violence. We need to put more men in boys’ lives—fathers, uncles, mentors, teachers, and coaches who model accountability, empathy, and resilience. These relationships help boys learn how to channel their energy constructively, build strong values, and develop a balanced sense of self-worth. A strong, present male role model can teach them that vulnerability is not a weakness, that strength is not about control but responsibility, and that respect for others is non-negotiable. Addressing the masculinity crisis isn’t just about men and boys—it’s about creating a healthier society. When boys are raised with positive male influences, they’re more likely to grow into men who contribute positively to their families, communities, and workplaces. This is not a call to return to old, rigid definitions of gender roles; it’s a call to redefine them with purpose and care, ensuring that the next generation of men is equipped to thrive in a changing world.

The best marketing professors must know demographics, culture, history, technology, psychology, sociology, economics, politics, global affairs, a bit about business and poetry … and be clear-eyed practical. We need better men. We need better teachers. Thanks Scott for what you do! ~ Steve (25-year professor of marketing)

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