Kathleen Greenler Sexton’s Post

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CEO & Publisher at Subscription Insider

Starting January 13, 2025, YouTube TV will raise its monthly base plan price from $72.99 to $82.99 for existing subscribers, while new subscribers will see the updated price immediately. The move reflects rising content costs and ongoing investments in service quality, but it positions YouTube TV at parity with competitors like Hulu + Live TV. How will this impact the streaming industry's balance between affordability and value? Read our coverage here: https://lnkd.in/eryCK53G #streaming #subscription #subscriptioneconomy #subscriptionbusiness #pricing #subscriptioninsider #cable #cordcutting

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Robert Skrob

Guiding Subscription CEOs to the Proven Path for Recurring Revenue Growth Breakthroughs

3d

Dang, the price arbitrage gap between cable TV and streaming is closing. Am I gonna be forced to uncut the cable? Although, the user interface for Youtube TV is MUCH better than any cable service I've used.

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