Kathleen Greenler Sexton’s Post

🎡 Experiential marketing just got a major boost with Chick-fil-A Play. See how this app changes the game for family entertainment and challenges the streaming giants: 👉 https://lttr.ai/AY7UN #subscription #streaming #subscriptionservice #subscriptionmodel #subscriptioninsider #subscriptioneconomy #subscriberretention

Free, ad-supported streaming grew faster than expected in 2024. Will this continue in 2025? Roku’s 2025 predictions offer clues. Read now to find out: https://lnkd.in/ezPk6v_t #Roku2025Predictions #Streaming #Advertising

Holiday shopping continues to surpass forecasts, making Q4 marketing more important every year. Find out how your brand can go from streaming to sleighing this holiday season: https://lnkd.in/ekAk_f2E #Streaming #Advertising

The lean-back nature of streaming helps put viewers in the right mindset for ads. In fact, Gen Z is 73% more receptive to ads when in a positive mood. Learn how to capture Gen Z's attention: https://lnkd.in/ejuK4BMg #Streaming #Advertising

As streaming became more popular, advertisers have had to shift their focus from traditional media to digital and social platforms. Register at www.futureofvideo.us to learn more! If you missed today's session, you can still register and watch on replays! [Great presentation Sarah Lee, Ph.D.!] #futurevideo24 #advertising #streaming #marketresearch #parksdata

Streaming platforms are changing the game for advertising! 📺💰 Learn how ad-supported platforms are shaping the future of #OTT advertising in our newest blog post by Director of Recruitment Marketing, Regina Kerr. 🔗 https://bit.ly/3YiL4Bl #SCG #Blog #Streaming #OTTAdvertising #DigitalAdvertising

According to the recently released IAB Digital Video Ad Spend & Strategy, 75% of all #CTV transactions are programmatic, and business outcomes are now the most important KPI for determining success with #digitalvideo. Learn more about the report via AdExchanger: https://okt.to/PUeCzh #VideoAdvertising #Streaming

Enjoy our newest blog post, written by Regina Kerr, quick, informative read.

According to the recently released IAB Digital Video Ad Spend & Strategy, 75% of all #CTV transactions are programmatic, and business outcomes are now the most important KPI for determining success with #digitalvideo. Learn more about the report via AdExchanger: https://okt.to/6NO13x #VideoAdvertising #Streaming

According to the recently released IAB Digital Video Ad Spend & Strategy, 75% of all #CTV transactions are programmatic, and business outcomes are now the most important KPI for determining success with #digitalvideo. Learn more about the report via AdExchanger: https://okt.to/YLkA68 #VideoAdvertising #Streaming