Anthony Tsonis’ Post

AI: A Part of Our Media Buying Future In this episode of Pixels and Points, Susie and Matt discuss the growing role of AI in media buying and planning, highlighting its ability to automate tasks, optimize strategies, and analyze data for improved campaign efficiency. They explore how tools like ChatGPT and programmatic platforms are reshaping search and advertising, while emphasizing the importance of human oversight to ensure AI aligns with campaign goals. The conversation concludes with advice to embrace AI technologies, clean up data, and use AI as a complement to, not a replacement for, human expertise. https://lnkd.in/gYR5h77M

🌟 Check out this snippet from our recent FREE webinar on "New AI Marketing Tools for 2024", where we discuss the evolving priorities of tech giants like Google and the rapid shifts in digital marketing strategies. 📈💻 Stay tuned for updates on our next FREE webinar! 🗓️ #AIInnovation #DigitalMarketing #WebinarSnippet

🌟 Check out this snippet from our recent FREE webinar on "New AI Marketing Tools for 2024", where we discuss the evolving priorities of tech giants like Google and the rapid shifts in digital marketing strategies. 📈💻 Stay tuned for updates on our next FREE webinar! 🗓️ #AIInnovation #DigitalMarketing #WebinarSnippet

Happy to be part of the Intelligent CXO 'Trailblazing Marketers: Middle East” feature of the year. Thank you Alix Pressley for giving me the opportunity to share insights alongside regional marketing experts. The feature offers a unique look at how we are each navigating industry challenges, from balancing cultural nuances to leveraging AI in our strategies. It’s fascinating to see the different perspectives on the evolution of our roles and what’s next for marketing in the region. Check out the full piece for more on our collective insights: https://lnkd.in/d9G2kvfP #MarketingInsights #AIinMarketing #MarketingInnovation #TechMarketing 

💻 As part of our 2025 Digital Trends & Insights report, we spoke to 15 marketing leaders to understand how they are navigating shifts in the digital landscape, from new platforms to AI. ✉️ Email came out as one of the key topics - is this something that resonates with you too? Read the report to find out more 👉 https://lnkd.in/eAyze6hd

For now, Google remains the behemoth in digital advertising and online search. However, the recent antitrust ruling against Google has significant implications for the future. A second trial to determine remedies in the case is set for April of next year. The potential long-term effects could be increased innovation in search technology with more diversity of options for both consumers and advertisers. One can hope. #advertisingandmarketing #marketingconsultancy

A lot happened in July - and we’re not talking about the Euros or the election… https://lnkd.in/ewKM6eJY Read our monthly update to hear about: 📝 Dramatic improvements in user feedback on our 'intelligent case notes' product in beta 🤖 Benefits of using AI to *ask* questions, as well as answer them. Find out more via our free online workshop next Wednesday: https://lnkd.in/eNm7g7mR 🤔 Interesting reads we recommend from The Guardian, Azeem Azhar and Government Transformation Magazine

In our latest analysis piece for members, Neal Polachek takes a look at the latest ad industry employment numbers -- down for six straight months despite growth in ad spend -- and wonders whether AI is playing a role here. There's a hint of that in our recent agency survey data. We asked agencies about the benefits of AI. Their answers fell into three main areas: 1) productivity/efficiency, 2) improved customer service/experience, 3) cost savings. In that final category, almost 29% said that AI had reduced their staffing needs. If you're a Dialog member, you can read the full article here: https://lnkd.in/gxc7iZyA.

🎙 Tune in! Kerri Amodio, our Director of Digital Advertising, recently joined Pathmonk for a discussion on how AI is transforming the digital advertising landscape. Discover how Closed Loop collaborates closely with brands to stay ahead of the curve. 👇 https://lnkd.in/eJVtXMik #digitaladvertising #AI #artificialintelligence #firstpartydata

There have been a lot of simplistic early predictions about the impact of AI on jobs -- both from the doomsday minded (Goldman Sachs "300 million jobs could be lost") and the boosters (new cliche: "AI won't take your job, it's somebody using AI that will take your job."). In fact there will probably be a much more complex and unpredictable impact that isn't clear yet. But it's possible that AI is having an impact in the background on agency employment. They've seen job losses despite growing ad spend. Agencies have been very early adopters of AI and many of them say one of its primary benefits is cost savings and the reduction of staffing needs. Neal Polachek takes a look using new Dialog survey data.