USING CUSTOMER ANALYTICS TO INCREASE YOUR PAYMENTS SUCCESS

Here is a peak at one of the sessions from Subscription Insider’s Payment Boot Camp on May 8 in New York

Session Spotlight: USING CUSTOMER ANALYTICS TO INCREASE YOUR PAYMENTS SUCCESS

This case study will be presented by Bill Kelly, Global Payments Manager, Constant Contact and Kevin Salerno, Billing And Payments Architect, Constant Contact

It's not just analyzing payments data that will make you successful. Constant Contact decided to do a deep dive on customer behavior. Could we use Big Data to develop a customer engagement score? Could we use the engagement score to determine which declined credit card customers would be receptive to a direct call to resubscribe? 

Kevin Salerno and Bill Kelly will show how Constant Contact was able to dramatically increase customer retention with the use of customer behavior analytics. They will also discuss how this is just one of the tools you should be using in your payments toolbox.

Subscription Insider’s Payment Boot Camp (www.subscriptioninsider.com/pbceast) on May 8, 2017 in New York, teaches subscription and membership executives how to maximize renewals and payment success through peer-to-peer case studies, workshops and deep discussions.

Topics include managing churn, recovering declined payments, managing fraud, alternative payments, retention best practices and much more. Leading subscription and membership organizations such as The New York Times, Constant Contact, Weight Watchers, ShutterStock and more are speaking.

Attendees of Payment Boot Camp are typically higher-volume B2B and B2C recurring-revenue merchants. ( Past Attendee List ) We limit the number of people who can attend to enable an intimate environment where everyone can openly share information, data and tactics with one another.