Building Better CMOs Podcast

Getting the right health insurance is serious business; it's the number one reason for bankruptcy in America, says eHealth, Inc. CRO Michelle Barbeau. But when she joined eHealth — which helps consumers compare and select providers — she realized that scaring people into action was not a winning strategy. "𝗪𝗵𝗮𝘁 𝘄𝗲 𝗳𝗼𝘂𝗻𝗱 𝘄𝗮𝘀, 𝗶𝘁'𝘀 𝗮𝗹𝗹 𝗮𝗯𝗼𝘂𝘁 𝘁𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝗰𝘆," 𝘀𝗮𝘆𝘀 𝗠𝗶𝗰𝗵𝗲𝗹𝗹𝗲, 𝘄𝗵𝗼 𝗶𝗻𝗶𝘁𝗶𝗮𝗹𝗹𝘆 𝘀𝗲𝗿𝘃𝗲𝗱 𝗮𝘀 𝗲𝗛𝗲𝗮𝗹𝘁𝗵'𝘀 𝗖𝗠𝗢, 𝗮𝗻𝗱 𝗶𝘀 𝗻𝗼𝘄 𝗮 𝗖𝗥𝗢 𝘄𝗵𝗼 𝗮𝗹𝘀𝗼 𝗼𝘃𝗲𝗿𝘀𝗲𝗲𝘀 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴. "𝗪𝗲 𝗵𝗮𝗱 𝗷𝘂𝘀𝘁 𝗻𝗲𝘃𝗲𝗿 𝘁𝗼𝗹𝗱 𝘁𝗵𝗲 𝘀𝘁𝗼𝗿𝘆. 𝗔𝗻𝗱 𝘀𝗼 𝘁𝗵𝗮𝘁'𝘀 𝘄𝗵𝗲𝗿𝗲 𝗼𝘂𝗿 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝘄𝗮𝘀 𝗯𝗼𝗿𝗻. 𝗢𝘂𝗿 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝘄𝗮𝘀 '𝗬𝗼𝘂𝗿 𝗿𝗲𝗺𝗮𝗿𝗸𝗮𝗯𝗹𝘆 𝘁𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝘁 𝗮𝗱𝘃𝗶𝘀𝗼𝗿.'" Today on Building Better CMOs, Michelle and MMA Global CEO Greg Stuart talk about: • Her transition from CMO to CRO • The importance of stepping out of one's comfort zone • The role of marketers as change agents They also discuss brand-building from scratch, consumer research, and how unifying marketing efforts can lead to significant growth. Listen to the full episode and subscribe to future episodes at: https://lnkd.in/g_X_Y7-w. #cmos #marketing #MMAGlobal

Marketing measurement is a complex puzzle—especially when it comes to balancing long-term brand-building efforts with short-term performance metrics that will please stakeholders. Tailored Brands, Inc. CMO Carolyn Pollock acknowledges that CFOs may be skeptical of matched market testing and other tools for measuring brand-building impact, but that long-term may have an edge. "The consistency and the continuity of showing up with a message over time, you think back to almost every brand example," Carolyn says. "𝗧𝗵𝗲 𝗼𝗻𝗲𝘀 𝘁𝗵𝗮𝘁 𝗮𝗿𝗲 𝗿𝗲𝗮𝗹𝗹𝘆 𝘀𝘁𝗿𝗼𝗻𝗴 𝗮𝗻𝗱 𝗯𝗿𝗶𝗻𝗴 𝗹𝗼𝗻𝗴-𝘁𝗲𝗿𝗺 𝗯𝗿𝗮𝗻𝗱 𝘃𝗮𝗹𝘂𝗲, 𝘁𝗵𝗲𝘆'𝘃𝗲 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝗲𝗱 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝘃𝗲𝗿𝘆 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁𝗹𝘆 𝗳𝗼𝗿 𝗮 𝗿𝗲𝗮𝘀𝗼𝗻𝗮𝗯𝗹𝘆 𝗲𝘅𝘁𝗲𝗻𝗱𝗲𝗱 𝗽𝗲𝗿𝗶𝗼𝗱 𝗼𝗳 𝘁𝗶𝗺𝗲. And I think what happens nowadays is people don't have that same level of patience or tolerance, and our attention spans are shorter, and we feel the need to be constantly changing things up." Today on Building Better CMOs, Carolyn and MMA Global CEO Greg Stuart talk about the complexities of building a modern marketing technology stack, the exciting potential of AI, and operating effectively inside of a private equity company. Carolyn also talks about why even subject matter experts need to gain a holistic understanding of their whole organization. 🎧 Listen, read the transcript, and subscribe here: https://lnkd.in/ePq4pGUu. #CMO #marketing #MMAGlobal #martech #ai #aimarketing

It's easy to say you want your decisions to be data-driven. But as Salesforce CMO Ariel Kelman has learned, 𝗵𝗮𝗿𝗱 𝗱𝗮𝘁𝗮 𝗱𝗼𝗲𝘀𝗻'𝘁 𝘁𝗲𝗹𝗹 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝘀𝘁𝗼𝗿𝘆. 𝗢𝗳𝘁𝗲𝗻, 𝘆𝗼𝘂 𝗮𝗹𝘀𝗼 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗰𝗼𝗻𝘀𝗶𝗱𝗲𝗿 𝘁𝗵𝗲 𝗾𝘂𝗮𝗹𝗶𝘁𝗮𝘁𝗶𝘃𝗲. "Let's say you go and do some executive event series, where you have 30 people come to each event," he says. "It's not like if we want to go draw conclusions from, let's say, Dreamforce, we had 45,000 people. You've got a lot of data to work with there." Ariel previously led worldwide marketing for Amazon's cloud services business, AWS; his boss at the time, Andy Jassy, recommended that he call up a sampling of the participants in a niche program to determine its value to the company. "Of the 300 people in this program over the year, we went and called up 20 of them and we got pretty consistent information: This part of what you're doing is super impactful to getting us to do more. This part [is] irrelevant, waste of time. This part, I don't care ... When there's areas of your business that you can't measure precisely, if you come up with three different imprecise, imperfect measurement techniques that are very different, then you can see it can actually end up being useful. If they're all aligning, your chances of them being statistically flawed in exactly the same way are pretty low." On the latest episode of 𝘉𝘶𝘪𝘭𝘥𝘪𝘯𝘨 𝘉𝘦𝘵𝘵𝘦𝘳 𝘊𝘔𝘖𝘴, Ariel talks with MMA Global CEO Greg Stuart about the transformative role of AI in modern marketing and Salesforce's innovative Agentforce platform. They also discuss prioritizing customer experience, the challenges of adopting deep learning models, and misconceptions in marketing measurement. https://lnkd.in/eSw7iyw4 #cmo #MMAGlobal #marketing #data #ai

Automotive marketing is fiercely competitive, and even though she's excited about the potential of AI, Nissan's Global CMO Allyson Witherspoon says an over-reliance on technology could be dangerous. She believes the safer bet is to continue to embrace creativity and a strong brand identity, even in an era dominated by AI and data-driven tools. "𝗜𝗳 𝗲𝘃𝗲𝗿𝘆𝗼𝗻𝗲 𝗶𝘀 𝘂𝘀𝗶𝗻𝗴 𝗔𝗜 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗱𝗮𝘁𝗮 𝘀𝗲𝘁 𝗶𝘀 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲 𝗳𝗼𝗿 𝗲𝘃𝗲𝗿𝘆𝗼𝗻𝗲, 𝘁𝗵𝗲𝗻 𝘄𝗵𝗮𝘁'𝘀 𝗴𝗼𝗶𝗻𝗴 𝘁𝗼 𝗯𝗲 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁𝗶𝗮𝘁𝗲𝗱?" she asks. Today on Building Better CMOs, Allyson talks with MMA Global CEO Greg Stuart about how she adapted her leadership style for a Japanese team, the art of impactful messaging, and the importance of flexibility in the workplace. They also explore how marketers can better communicate their value within organizations and why listening is a crucial and sometimes difficult skill to develop. Listen here (https://lnkd.in/e_RWMh4q) or on your favorite podcast platform. #marketing #mmaglobal #cmo

Manolo Arroyo, EVP and Global CMO of The Coca-Cola Company, believes there are three types of leaders: One type lacks confidence in themselves and frequently changes the strategy; another buys time for themselves by changing the team around them; and the third decides to commit to the strategy and the team and get the work done. "[They] roll up their sleeves, having the confidence that the strategy is the right one," he says. "The team fundamentally is the same. It might not be perfect, but they're willing to roll up their sleeves and build the capabilities together and go through whatever it takes to learn every day and continue to encourage and inspire the teams to go faster." Today, on Building Better CMOs, Manolo talks with MMA Global CEO Greg Stuart about leveraging AI for brand innovation and the importance of personal well-being for peak performance. He shares insights on the evolving landscape of marketing measurement, and highlights Coca-Cola's enduring Olympic partnership, aligning with the brand's values and global reach. Listen now and subscribe as we start season 2 of Building Better CMOs. https://lnkd.in/gXZ6RH4Y #marketing #cmo #mmaglobal

🌟 Today on Building Better CMOs 🌟: Andrew Rebhun, the chief experience officer at the fast-casual Mediterranean restaurant chain CAVA, talks with MMA Global CEO Greg Stuart about: • the importance of consistent authenticity • how to thrive in the C-Suite • "bringing the weather" for everyone — including Uber Eats drivers    "We welcome everyone to our table," he says. "It should never be that DoorDash or Uber Eats driver is anything different from one of our other customers. Because again, 𝗶𝗳 𝘄𝗲 𝗱𝗼 𝗮 𝗴𝗼𝗼𝗱 𝗷𝗼𝗯 𝘄𝗶𝘁𝗵 𝗮 𝗵𝗮𝗻𝗱𝗼𝗳𝗳, 𝘁𝗵𝗲𝘆'𝗿𝗲 𝗹𝗶𝗸𝗲𝗹𝘆 𝗴𝗼𝗶𝗻𝗴 𝘁𝗼 𝗱𝗼 𝗮 𝗴𝗼𝗼𝗱 𝗷𝗼𝗯 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗵𝗮𝗻𝗱𝗼𝗳𝗳 𝘁𝗼 𝘁𝗵𝗲 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿." 🔈 Listen now at https://bettercmos.com/ and subscribe to catch all of the future episodes. ✍️ Comment below if you have tried Cava's new grilled steak , which Andy unveiled in this episode. #marketing  #cxo #customerexperience #experiencemanagement #cxstrategy #cx

🌟 New episode 🌟 featuring Linda Boff, Chief Marketing and Communications Officer at GE. In this insightful discussion, Linda shares her unique perspective on servant leadership, the importance of empowering teams, and how she navigates the ever-evolving marketing landscape. Discover valuable insights and actionable strategies to elevate your marketing game today. Listen now https://lnkd.in/emSPdkgK Hosted by Greg Stuart, CEO of MMA Global.

🌟 Have you heard? Charisse Hughes, Chief Growth Officer at Kellanova, joined the Building Better CMOs podcast recently to discuss how marketers can unlock the value of brand marketing. Don't miss this insightful conversation on elevating the strategic impact of marketing. Listen now https://lnkd.in/dM_brhuK Hosted by Greg Stuart, CEO of MMA Global.

🚀 Visionary and Operator: Ulta Beauty CMO Michelle Crossan-Matos on the power of being both at #POSSIBLE2024 In this special episode, recorded live at POSSIBLE last week, Michelle and Greg discuss her unique path to the C-suite, managing a massive loyalty program, creating your own framework, and preparing for unexpected scenarios. Don't miss this insightful conversation on what it takes to be a great CMO today. Listen now: https://lnkd.in/eTezD9bs Hosted by Greg Stuart, CEO of MMA Global.

What is "Performance Storytelling" and how can it help you? Tune into our conversation with Vineet Mehra, CMO of Chime, to learn more about his vision for integrating brand and performance marketing. Check it out here https://lnkd.in/eddBuMUf Hosted by Greg Stuart, CEO of MMA Global. New episodes coming soon! #BuildingBetterCMOs #MMAGlobal #marketing #CMO #podcast