Building Better CMOs Podcast’s Post

In my recent conversations with CMOs and marketing teams across various verticals, a recurring theme has emerged: how are we measuring the impact of our investments and what is the effect on our brands.

“If you don't drive your business, you will be driven out of business." – B.C. Forbes, Founder of Forbes magazine This quote is a powerful reminder of the need for proactive and strategic leadership, especially in marketing. How to stay ahead of the curve? Here’s my take: Anticipate Trends: By constantly monitoring market shifts and consumer behaviors, we can predict what's next and adapt our strategies accordingly. Innovative Campaigns and Technology: Whether it’s through embracing AI and machine learning, or creative campaigns that capture the imagination, being at the forefront of innovation can differentiate your brand in a crowded marketplace. Customer-Centric Approach: By understanding customers’ needs, preferences, and pain points, marketers can create tailored experiences that build loyalty and drive growth. Data-Driven Strategy: A results-driven mindset ensures that marketing efforts contribute to the overall business goals and deliver tangible ROI. Be Ethical: Brands that demonstrate a commitment to corporate social responsibility can build stronger connections with their audience and stand out in the market. What proactive strategies are you implementing to drive your marketing efforts? #ProactiveMarketing #Innovation #CustomerCentric #ResultsDriven #SustainableMarketing

The McKinsey & Company study points out an exciting shift in the role of CMOs, showing they're increasingly responsible for growth and involved in areas like product innovation, pricing, and even AI management. I think this expanded remit is a signal that CMOs must become even more strategic and data-driven to meet these broader responsibilities effectively. At Keen Decision Systems , we're all about helping CMOs connect their marketing strategies with real financial outcomes. Our approach uses advanced marketing mix modeling (MMM) and predictive analytics to ensure every decision aligns with business growth goals. I believe this is essential, not just for making marketing more impactful, but for equipping CMOs to show the direct financial impact of their efforts, making them strategic drivers in the business. On the "Breaking and Entering Advertising Podcast," (https://lnkd.in/epNxtD5q) I talked about the need for CMOs to move beyond traditional, retrospective marketing methods. Now, it’s about agility and forward-looking strategies. With Keen's platform, CMOs can get real-time insights and run scenarios to see what different strategies might look like before they’re executed. In today’s fast-paced market, this ability to pivot quickly and anticipate changes is invaluable for sustaining growth. Another key aspect is AI. As the role of the CMO increasingly involves understanding and managing AI, I think it's essential to provide tools that make AI practical and actionable. Keen’s platform incorporates interpretive AI that translates complex data into clear, actionable insights. This way, CMOs don’t just get raw data; they get specific recommendations, which helps make decision-making both easier and more effective. In short, with CMOs facing these expanded growth mandates, they need advanced tools that tie marketing efforts to financial outcomes. At Keen, we’re here to provide that, helping CMOs navigate this complexity and drive meaningful, sustainable growth. #McKinsey #MarketingMixModels #MMM #MarketingMix #AI #Marketing

NielsenIQ’s CMO Outlook 2025 explores AI’s pivotal role in marketing, from boosting consumer insights to driving innovation, brand equity, and cross-department collaboration. Read the Latest full News - https://lnkd.in/dugE6akv #MarTech #MarTechedge #CMOOutlook #AIinMarketing #DataDrivenInsights #GenerativeAI #MarketingInnovation #BrandEquity #ConsumerIntelligence #CrossFunctionalCollaboration

Is your business ready for 2025? With new technologies, rising consumer expectations, and organizational challenges, keeping up is more important than ever. Discover 4 game-changing trends that will define the future of marketing. How can your brand succeed alongside these evolutions? Are you ready to integrate AI without losing the human touch? Is your media strategy built for the next wave of innovation? Read our latest blog and learn how partnering with Brand House Marketing can give you the edge you need to succeed. Your 2025 strategy starts here! #MarketingTrends #BusinessGrowth #BrandStrategy #Marketing #DigitalMarketing

Gartner Marketing Predictions for 2024 underscore the marketing trends impacting CMOs and marketing leaders. Here are 5 trends to understand the essential steps CMOs should undertake to navigate the #Future of #Marketing: ▶️ AI will increase creative talent spending, not reduce it ▶️ CMOs will guard brands against deception unleashed by GenAI ▶️ "Acoustic brands” will differentiate themselves as AI-free ▶️ AI will reduce brand visibility in search engine results pages ▶️ One-half of consumers will significantly limit interactions on social media Do you want to read more and you want to know what actions you need to take? Download the full whitepaper here: https://lnkd.in/eqGRxuzp Are you a #CMO and you want to keep updated on the latest trends in marketing? Follow me! I post almost daily about it!

Consumer marketing leaders’ remit is growing, but almost three-quarters believe their organisations lack the capabilities to deliver against their new responsibilities.  Gen AI is a case in point. We’ve found that 74% of consumer CMOs see it as more of an opportunity than a risk, but only 5% are currently building those capabilities – leaving potential growth on the table.  Thanks to Marketing Dive for highlighting more capability gaps from our research. And see the comments for our full report, with tips on how CMOs can future-proof their operating model for growth.  #Marketing #Capabilities #CapabilityBuilding #Growth

It blows my mind just how powerful #data is to unlocking outcomes for Marketing leaders' highest priority business processes and KPIs. Adding, growing and retaining customers are core the a CMO's mission; and our clients are consistently proving the immense value of accurate, consistent, contextual data to reaching next level achievements in their marketing #analytics and operations. Join us at Strategic Marketing West 2024 as we explore the intersection of #dataintegrity , #AI and #marketing. Connect with top minds, unlock key insights, and chart the course for your brand's success! https://okt.to/vI3fCE