MarTech Edge’s Post

MarTech Tips: Unlock the future of brand marketing! As we look ahead, the future of brand marketing is all about personalization and authenticity. With advances in AI and data analytics, brands can create tailored experiences that resonate deeply with consumers. Embracing sustainability and social responsibility will also be key, as customers increasingly seek brands that align with their values. It’s time to innovate and connect on a more meaningful level! How is your brand preparing for this shift? - #martech #brand - Learn more… https://payhip.com/b/SpWt4

The future of brand marketing is being re-shaped right now. As digital innovation accelerates, brands face unprecedented opportunities—and challenges. ⬇️ From the rise of generative AI to the hyper-fragmentation of culture and growing data privacy concerns, the landscape is shifting fast. Traditional strategies won’t cut it anymore. To keep pace with today’s digital consumer and the evolving market, brands need to rethink how they connect, communicate, and grow. 📈 We’ve identified five major forces that are redefining brand marketing on a global scale. They present massive opportunities to forge deeper, more meaningful connections with consumers—but they also require a bold, forward-thinking approach. Our latest foresight report dives into each of them, offering expert insights and actionable takeaways to help brands align innovation strategies with growth objectives and win over tomorrow’s consumers. Download the full report 👇 (link in comments). -- #BrandMarketing #Innovation #FutureTrends

Create Deeper Brand Connections and Transform Your Marketing Strategy with Realistic Virtual Personalities. #AI #DigitalTransformation #MarketingStrategy #BrandEngagement #InnovativeMarketing #AIinMarketing #TechTrends

“An idea is a uniquely human endeavor, it won’t come from #AI. Here’s the roadmap: 1) Find the everyday moments that matter 2) Find how your brand matters in those moments 3) Find a brand idea that makes those moments matter more” Marc S. Pritchard, Chief Brand and Marketing Officer, Procter & Gamble and Chairman of the Board, Association of National Advertisers #ANAMasters2024 #Advertising #insights

Gartner Marketing Predictions for 2024 underscore the marketing trends impacting CMOs and marketing leaders. Here are 5 trends to understand the essential steps CMOs should undertake to navigate the #Future of #Marketing: ▶️ AI will increase creative talent spending, not reduce it ▶️ CMOs will guard brands against deception unleashed by GenAI ▶️ "Acoustic brands” will differentiate themselves as AI-free ▶️ AI will reduce brand visibility in search engine results pages ▶️ One-half of consumers will significantly limit interactions on social media Do you want to read more and you want to know what actions you need to take? Download the full whitepaper here: https://lnkd.in/eqGRxuzp Are you a #CMO and you want to keep updated on the latest trends in marketing? Follow me! I post almost daily about it!

Artificial Intelligence (AI) is a transformative force in many industries, and marketing is a chief beneficiary. Thank you guest speaker Motasem El Bawab from TowardsChange for the practical session on our program Marketing Strategy in the Digital Age (MSDA) https://lnkd.in/eVRS-2eh You helped us demystify AI and put the spotlight on HOW marketing executives use this technology today, including: ✔ AI for analytics and performance marketing ✔ AI for creating and managing content ✔ AI for productivity with "internal GPTs" Is your company using AI for any of the above? #imd #imdimpact #GoutamChalagalla #imdmba #AmitJoshi

New AI tools mean new opportunities, and Attentive is here to help you make the most of them. 🔎 SearchGPT could change the game for retail and DTC marketers. By optimizing how your content is featured in SearchGPT, you can significantly increase your brand’s visibility and impact consumer decisions at crucial points in the buying process. See how you can leverage this technology to enhance your digital strategies ⬇️

🌟 What’s Next for Marketing in 2025? The #marketing landscape is evolving faster than ever. With #GenAlpha stepping into the spotlight, #AI transforming #personalization, and #sustainability becoming non-negotiable, the opportunities for innovation are endless... and yes, I'm thrilled about this! In the latest DDD blog post, (and for those who subscribed to the newsletter, it will be in your inbox this morning) I explore 10 trends that IMO are set to shape marketing in 2025: ✅ Gen Alpha redefining brand engagement. ✅ AI revolutionizing content creation and personalization. ✅ Experiential retail blending physical and digital worlds. ... and more. 🔗 https://lnkd.in/gr7hxFAt 👉 (Sneak peek: the next DDD post will dive into the top social media and digital marketing trends shaping 2025—stay tuned!) #marketingtrends #2025trends #retail20 #artificialintelligence #GenAlpha

🧠 + ❤️ = 🚀 | 5 KEY TAKEAWAYS FROM ANA MASTERS OF MARKETING 2025 #1 - Invest in Your Team Bob Liodice, CEO of the Association of National Advertisers, opened the conference with a strong message: if given $1 million, over 100 CMOs would prioritize employee training to prepare for the future. The focus? Embracing AI, understanding the business, and continuously learning about the marketing ecosystem. #2 - AI Advances Rapidly In 2024, AI was all about experimentation. This year, brands, providers, and agencies shared how AI is transforming speed, quality, and cost across the board. Shelly Palmer, CEO of The Palmer Group, highlighted AI as a #SkillsAmplifier for exponential growth. #3 - Horizontal Brands Win With content consumption fragmented, brands often try to do it all and lose focus. Pio Schunker & Lee R. Roth from The Actionists emphasize the power of a strong, unified brand that spans the entire business for long-term success. Brand is not "just" marketing. #4 - Break the "Sea of Sameness" Brands are playing it safe, watering down their identity to appeal to everyone. Simon Cook CEO of Cannes Lions International Festival of Creativity, shared a striking insight: simple, authentic content often outperforms even high-budget productions. It's time to stand out. #5 - Embrace Discomfort for Growth Aron North CMO of Mint Mobile and Andrew Fried SVP DTC, discussed five essentials for growth: disruptive positioning, a clear value proposition, unique offerings (a "special sauce"), resource flexibility (a "blank check"), and relentless optimization. #AlwaysLearning #ANA #ANAs24 #MastersOfMarketing

Marketing measurement is a complex puzzle—especially when it comes to balancing long-term brand-building efforts with short-term performance metrics that will please stakeholders. Tailored Brands, Inc. CMO Carolyn Pollock acknowledges that CFOs may be skeptical of matched market testing and other tools for measuring brand-building impact, but that long-term may have an edge. "The consistency and the continuity of showing up with a message over time, you think back to almost every brand example," Carolyn says. "𝗧𝗵𝗲 𝗼𝗻𝗲𝘀 𝘁𝗵𝗮𝘁 𝗮𝗿𝗲 𝗿𝗲𝗮𝗹𝗹𝘆 𝘀𝘁𝗿𝗼𝗻𝗴 𝗮𝗻𝗱 𝗯𝗿𝗶𝗻𝗴 𝗹𝗼𝗻𝗴-𝘁𝗲𝗿𝗺 𝗯𝗿𝗮𝗻𝗱 𝘃𝗮𝗹𝘂𝗲, 𝘁𝗵𝗲𝘆'𝘃𝗲 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝗲𝗱 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝘃𝗲𝗿𝘆 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁𝗹𝘆 𝗳𝗼𝗿 𝗮 𝗿𝗲𝗮𝘀𝗼𝗻𝗮𝗯𝗹𝘆 𝗲𝘅𝘁𝗲𝗻𝗱𝗲𝗱 𝗽𝗲𝗿𝗶𝗼𝗱 𝗼𝗳 𝘁𝗶𝗺𝗲. And I think what happens nowadays is people don't have that same level of patience or tolerance, and our attention spans are shorter, and we feel the need to be constantly changing things up." Today on Building Better CMOs, Carolyn and MMA Global CEO Greg Stuart talk about the complexities of building a modern marketing technology stack, the exciting potential of AI, and operating effectively inside of a private equity company. Carolyn also talks about why even subject matter experts need to gain a holistic understanding of their whole organization. 🎧 Listen, read the transcript, and subscribe here: https://lnkd.in/ePq4pGUu. #CMO #marketing #MMAGlobal #martech #ai #aimarketing