Building Better CMOs Podcast’s Post

When you have to make investment decisions in your business, you need to know the ROI. In this episode of Go Go GROW we invited Chief Marketing Officer Mindy Anderson of I Breathe Marketing Inc. to help us figure out - which comes first, Sales or Marketing? Tune in to: ✴ Learn about the transformative impact a solid, compelling brand can have on revenue 🔎 Discover actionable insights on achieving product-market fit, crafting messages that truly resonate with audiences, and executing marketing strategies that drive results. 💡 Understand how to create a dynamic partnership between sales and marketing, focusing on strategic planning and leveraging market opportunities to fuel business growth. Watch on YouTube: https://lnkd.in/dKR22SZd Listen & subscribe on: www.gogogrowshow.com #salesenablement #marketing #businessadvice #b2bsales #b2bmarketing

🎧✨ Check out the newest C-Suite Sales & Marketing Perspectives podcast episode with Bazaarvoice's CMO, Zarina L Stanford. Join Zarina and host Steve MacDonald as they explore the changing marketing landscape, the importance of ideal customer profiles (ICPs), and the role of storytelling in strengthening audience ties. #bazaarvoice

#marketing and #sales should always be a team sport. Have a listen to the latest podcast episode of Go Go GROW - B2B SMB Scale Up Coaching Podcast where we discussed which comes first: Sales or Marketing

Picture your business's voice echoing with unmistakable clarity across the digital expanse—this is the power of consistency in marketing that Kate McQuade, Senior Director of Marketing at P360, unpacks in the latest Dead Pixels Society podcast conversation with Gary Pageau. With her extensive background, McQuade illustrates why a solid, unified brand message is more than just a good idea; it's a fundamental pillar in carving out a memorable identity in the tech and healthcare sectors. She unravels the basics of marketing, where the durability of your brand's core message intertwines with the threads of creative campaigns that keep your audience captivated when introducing technological innovations. McQuade reveals the metrics that pave the road to success, from the tangible terrain of sales figures to the abstract vistas of social media engagement. 

In the world of #ABM (and every world, according to us)🔶🔸Mason Cosby🔸🔶 is an absolute rock star. He was kind enough to join Nick Zeckets on our latest episode of The Altitude Adjustment. Listen in and hear about Mason's take on the ABM mindset and the product-market fit it takes to succeed. #ABM #accountbasedmarketing #podcasts #thoughtleadership #thoughtleaders #marketing #marketingautomation https://bit.ly/4eLD4zc

Have you ever felt disappointed by traditional agencies? I climbed the ladder at tech giants like Acer, HP, and Logitech, but I wanted to do more. That's why I ventured out to create Brand Hubb, a platform rewarding consumers for their online engagement. Consumers loved it, but brands struggled to see the value. This pivotal moment taught me a valuable lesson: test your assumptions and adapt. Adaptability and innovation are two traits I try to incorporate within each aspect of my life - from work, to sport, to gym and even to family. Our success is determined by our ability to adapt and overcome. Through trial and error, we pivoted Brand Hubb. We focused on e-commerce solutions and building a strong internal marketing team. This success fuelled the creation of Brand Direct, a sister marketing agency to Brand Hubb. But there was a problem... Brand confusion arose between the two. ➡ Enter Fuzz Digital! The name embodies the positive "fuzzy” feeling we strive to create for our clients. We're passionate about exceeding expectations and delivering results. What makes Fuzz different from any other marketing agency? 1. Data-driven decisions. - We don't operate on gut feelings. We leverage data to optimise campaigns and ensure your marketing budget delivers tangible results. 2. A comprehensive approach. - From website development to creative strategy, we offer a full spectrum of marketing services to meet your unique needs. 3. A collaborative spirit. - Our team thrives on open communication and seamless collaboration. We work as one unit to achieve your marketing goals. Stay tuned for my next post! I'll dive deeper into the realm of marketing and how I have developed a fast-growing marketing agency. Oh, and we also released the first episode of our new podcast! 😉 Watch it here: https://lnkd.in/de_ZCZyB

I spoke with Ellen Hammett at Marketing Week about our deliberately disruptive marketing strategy. “You only have to think about whether you, yourself, read every email from a brand or just delete them, if you skip podcast ads […] that’s the reality of the world we’re operating in. So we had this sense we weren’t going to get where we needed to get to by doing what we’ve done before.” https://lnkd.in/eCMMwqY6 Abel & Cole | B Corp™ #Marketing #Strategy #Advertising

Looking to elevate your brand in the supply chain sector? 🚀 - 𝐁𝐨𝐨𝐬𝐭 𝐲𝐨𝐮𝐫 𝐛𝐫𝐚𝐧𝐝’𝐬 𝐯𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲 - 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐞 𝐡𝐢𝐠𝐡-𝐪𝐮𝐚𝐥𝐢𝐭𝐲 𝐥𝐞𝐚𝐝𝐬 - 𝐄𝐬𝐭𝐚𝐛𝐥𝐢𝐬𝐡 𝐲𝐨𝐮𝐫 𝐜𝐨𝐦𝐩𝐚𝐧𝐲 𝐚𝐬 𝐚 𝐭𝐡𝐨𝐮𝐠𝐡𝐭 𝐥𝐞𝐚𝐝𝐞𝐫 At SupplyChain Strategy, we connect with a global audience of over 𝟕𝟓𝐤 𝐬𝐮𝐩𝐩𝐥𝐲 𝐜𝐡𝐚𝐢𝐧 𝐩𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥𝐬 and have access to a 𝐝𝐚𝐭𝐚𝐛𝐚𝐬𝐞 𝐨𝐟 𝐨𝐯𝐞𝐫 𝟓𝟗𝟓𝐤 𝐰𝐨𝐫𝐥𝐝𝐰𝐢𝐝𝐞. Here’s how we can help you engage with this highly targeted audience: 📈 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐠𝐚𝐳𝐢𝐧𝐞 & 𝐏𝐨𝐝𝐜𝐚𝐬𝐭𝐬: Expand your brand’s reach through advertising in our widely-read magazines and engaging podcasts. 🤝 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧𝐬: Co-create white papers, roundtables, and more to position your brand as a leader. 📧 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐃𝐢𝐬𝐩𝐥𝐚𝐲 & 𝐃𝐚𝐭𝐚𝐛𝐚𝐬𝐞 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞: Leverage our database for targeted ads and newsletters to promote your services. 📖 𝐂𝐥𝐢𝐞𝐧𝐭 𝐒𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠: Share your brand’s journey and connect with top supply chain professionals. 🎯 𝐃𝐞𝐦𝐚𝐧𝐝 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧: Enhance your reputation with thought leadership, interviews, and native advertising. 💼 𝐋𝐞𝐚𝐝 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧: Capture high-quality leads through engaging content, targeted emails, and social media campaigns. Interested in learning more? 𝐄𝐧𝐪𝐮𝐢𝐫𝐞 𝐡𝐞𝐫𝐞: https://lnkd.in/dW8_PMFK #SupplyChain #BrandVisibility #LeadGeneration #ThoughtLeadership #SupplyChainStrategy

Given the cost of media today and the focus on performance, it surprised me how many brands don't take advantage of technologies that can help ensure their message resonates with their desired audience. This applies to any medium and packaging. In this podcast we discuss how easy and accurate this can be with the right solution. The links to watch/listen are in the comments. #Advertising #Marketing #Packaging #CreativeDevelopment #AdCreative #DigitalAdvertising #CTV #TVAdvertising Cogent Collective Synapbox Ben Hsieh Tom Barbaro Cristina De la Peña

"In an era of intense competition, how can you make your brand stand out from the rest? You can start by telling a story that conveys your values, shares your history, and engages your audience." Check out these brand storytelling case studies to see what you can learn from other brands. #storytellingforchange #madibaleadershipcollective #inspirationalmondays Corporate Storytelling Examples from Well-Known Brands (businessofstory.com)