Georgina Holland (MA)’s Post

Just finished listing to the latest episode of Chloë Thomas's Keep Optimising Marketing Podcast podcast with Nicky Lomax. If you're new to #offline marketing, you should listen to it too. There are also previous episodes you should check out (with other #offline experts such as David Lockwood and our own Dylan Jenkins), which the super-organised Chloe has collected here: https://lnkd.in/e26WC2Up. Getting started has never been easier! 😎 #ecommerce #dtc #directtoconsumer

🎧 Tune in to our latest Brand Marketing episodes on the go! 🚀 Unlock the power of subconscious learning and level up your strategy effortlessly. 💡 #MarketingOnTheMove #SubconsciousLearning #LevelUp

Ever feel caught between staying true to your brand and mixing up your marketing? Emmett Shine has a great take on this. Emmett's the Co-founder & CCO at Pattern Brands, so he knows his stuff. His suggestion is to go back to your roots - to the inception of your brand story. There's so much value in that "zero to one" moment when your brand first came to life. Even if your founder has moved on, that original vision can still be your North Star. Emmett noticed that iconic brands often look to their origin story for fresh inspiration. They ask themselves: — How did we start? — Why did we start? — What made us groundbreaking and different back then? The key to evolving your brand authentically can be right there in your brand's birth story. Root your marketing in the "why" that's driven you from day one and let that north star lead you as you play with new creative ideas. Your core mission is the common thread that pulls it all together. — What's one piece of your brand's backstory that you could spotlight in your marketing this quarter? Want more of Emmett's insights on brand evolution? Check out the new episode of The Marketing Factor podcast.

"No amount of marketing you could ever throw at something that is not integrated into your product will be as effective as your product doing a good job with features, hitting the right users with the right message and the right value at the right time in a native way to the core feature set of the product." In the latest episode of the Acquired podcast, co-host David Rosenthal goes into depth about how Facebook leveraged the idea of growth through product development to achieve their massive scale up rather than just focusing on growth through marketing. This really resonated with me. In the design and construction industry our product offering hasn't really changed substantially for 30+ years. What if we focused on innovating our products and their effect on the client experience and then marketed that rather than just solely focusing on brand building. Traditional marketing is super necessary, but if it's not married to product strategy then I think you are leaving a lot of potential growth on the table.

Discover new strategies for creating win-win outcomes between consumers, marketers and businesses in the latest Marketing Connections Podcast. Hosts Alixandra Barasch (University of Colorado) and Kaitlin Woolley (Cornell University) explore how brands can build value beyond profits. #marketingstrategy #MarketingScienceInstitute #advertisingresearch #theARF

Discover new strategies for creating win-win outcomes between consumers, marketers and businesses in the latest Marketing Connections Podcast. Hosts Alixandra Barasch (University of Colorado) and Kaitlin Woolley (Cornell University) explore how brands can build value beyond profits. #marketingstrategy #MarketingScienceInstitute #advertisingresearch #theARF

Discover new strategies for creating win-win outcomes between consumers, marketers and businesses in the latest Marketing Connections Podcast. Hosts Alixandra Barasch (University of Colorado) and Kaitlin Woolley (Cornell University) explore how brands can build value beyond profits. #marketingstrategy #MarketingScienceInstitute #advertisingresearch #theARF

Discover new strategies for creating win-win outcomes between consumers, marketers and businesses in the latest Marketing Connections Podcast. Hosts Alixandra Barasch (University of Colorado) and Kaitlin Woolley (Cornell University) explore how brands can build value beyond profits. #marketingstrategy #MarketingScienceInstitute #advertisingresearch #theARF

No matter how much you're spending on marketing, wouldn't it be worth $1,495 to engage with other business owners and the founder of a marketing agency to get feedback on what you're doing right and what you could do better? As I often say on the 21 Hats Podcast, I don’t know of anything that business owners find more frustrating than trying to get their marketing right. It’s complicated. It’s expensive. What works for one business may not work for another. What works today may not work tomorrow. All of which is why Jaci Russo and I are offering something different. It’s an unusual opportunity to participate in a collaborative workshop that will gather virtually one day a week for five weeks. You'll work with fellow business owners, and you'll be led by Jaci, someone with real expertise. Everyone will leave with a real strategic plan tailored specifically to their own business. You can learn more and register here: https://lnkd.in/eSpbE6J3

Discover new strategies for creating win-win outcomes between consumers, marketers and businesses in the latest Marketing Connections Podcast. Hosts Alixandra Barasch (University of Colorado) and Kaitlin Woolley (Cornell University) explore how brands can build value beyond profits. #marketingstrategy #MarketingScienceInstitute #advertisingresearch #theARF