Building Better CMOs Podcast’s Post

💡 “Get comfortable with discomfort.” 💡 This was a piece of advice I discussed with Michelle Barbeau and hearing her reflect on it in a recent podcast interview truly made my day! 🙌 In marketing—and leadership—it’s not about staying in a safe zone; it’s about stepping into uncharted territory, challenging norms, and evolving constantly. Michelle’s words in the podcast also are a great reminder of the critical role marketers play in an organization: ➡️ Marketers are the voice of the consumer and therefore agents of change ➡️ Marketers understand they are not the consumer ... they must transform by walking in their consumer’s shoes Michelle demonstrates exactly what it means to transform discomfort into opportunity—representing the consumer voice, marrying insights with business strengths, and delivering value that drives financial performance. If you’re in marketing (or any field, really) and looking for a dose of inspiration, don’t miss this podcast. Michelle’s takeaways are spot on, and her ability to lead with empathy and courage is a testament to her power as a leader. 🌟 Listen to the full episode here: https://lnkd.in/g_X_Y7-w 🎧 #MarketingLeadership #ConsumerFirst #GrowthMindset #ComfortWithDiscomfort

Heading to Denver to join the team from Nonstop Administration & Insurance Services to discuss using change management to coach your clients through change and how to successfully bring forward innovative products that best serve your clients and prospects! The reality is that change is hard and not the same for everyone or each organization. With good planning and transparent communication we can find a path forward! #leanintowin #changemanagement #benefitsPROexpo

🌟 Invest in Your Team, Elevate Your Business 🌟 Prioritizing your team’s well-being is one of the best investments you can make for your business. Offering top-tier health insurance solutions not only supports your employees but also builds a stronger, more productive workforce. Let’s explore the best options for your business. 💼✨ #TeamWellBeing #BusinessGrowth #HealthInsurance #Leadership #SmallBusinessOwner #EmployeeBenefits

🔊 New Episode Alert: Benefits Beat is back! 🎉 In this episode, we hear Annette's story about the importance of having the right benefits at the right time: 🦷 "When my husband and I first met, he didn't have health insurance. After we got married, my mother needed a full set of dentures, and my husband needed his bottom teeth replaced. Without our dental benefits, it would have cost us $27,000." Planning and understanding your benefits is crucial. At Nayya, we help you safeguard your health and wealth with confidence. Watch now to see how having the right benefits made all the difference. #BenefitsBeat #Nayya #DentalBenefits #HealthInsurance #EmployeeWellness #PlanAhead

CSN 🤝 Humana When leading #healthinsurance company, Humana wanted to reposition their brand, we helped create a sports marketing solution that would help transform them from a standard health insurance provider to a customer-centric health and wellness company. Download the full case study ➡️ https://lnkd.in/gj8xyEYx #CaseStudy | #SportsMarketing | #Humana | #ClientSatisfaction

📢 Today’s the Day – Open Enrollment Has Officially Begun! 🎉 At Keystone Interactive, we’re geared up and ready to make this Open Enrollment our biggest one yet! From ultra-high quality under-65 health insurance leads to unmatched industry expertise, we’re here to power exponential growth for our clients. 🚀 Whether you're already part of the Keystone family or looking to level up your sales, there’s no better time to secure the best leads in the game. 🌟 Let’s drive your sales goals forward this Open Enrollment! 👉 Don’t wait – start fueling your sales pipeline with Keystone Interactive today! #OpenEnrollment #SalesGrowth #InsuranceLeads #KeystoneInteractive

CSN 🤝 Humana When leading #healthinsurance company, Humana wanted to reposition their brand, we helped create a sports marketing solution that would help transform them from a standard health insurance provider to a customer-centric health and wellness company. Download the full case study ➡ https://lnkd.in/gj8xyEYx #CaseStudy | #SportsMarketing | #Humana | #ClientSatisfaction

Who is ready for renewal season 🤯? We are seeing huge opportunities to make a significant impact for clients and prospects. If you are looking to disrupt the status quo and provide better benefits at a better price, then consider The Difference Card if you haven't already. With renewals coming in hot 🔥 and knowing 50% of our new business is also new business to our broker partners 🏆 the timing and opportunity is perfect heading into 1/1 to win together 🤝! A win for the client/employees, a win for the broker and win for the Difference Card. #costcontainment #benefitsstrategy #employeebenefits

Introducing Level Health: The Simpler, Smarter Insurer We’re sharing the new brand created for Level Health, Ireland’s newest health insurer. Designed to stand out and simplify the health insurance experience, this brand identity is built as a customer and digital-first brand. Our role was to deliver the brand strategy, naming and identity. Read the case study here https://lnkd.in/eTRYHt6z #LevelHealth #HealthInsurance #BrandIdentity #Branding #BrandNaming #BrandStrategy

You can lower the cost of health insurance for everyone by shopping where you receive healthcare. Dr. Jason Aziz joins WKXL 103.9 FM Concord, 101.9 FM Manchester, & 1450 AM's Cail and Company to explain where we spend our healthcare dollars and how it impacts everyone's insurance premiums. https://lnkd.in/ecxD9f9i